1. Connected Visions Marketing Tour 2013

2. 2
Welcome

3. Everywhere
Work wherever our
members work
Insights
Be great at what
you do
Identity
Connect, find, and
be found
The value we bring to our members

4. Quiz Time
Most Popular Most Endorsed
Earliest Adopter Most Connected
Steven
VanBelleghem
Chris
VanDoorslaer
Wouter
Beke
Dirk
Oosterlinck

5. LinkedIn Confidential ©2013 All Rights Reserved

6. 238,000,000+
registered members (as of August 1st 2013)
7M+
Canada
84M+
USA
13M+
Brazil
4M+
Australia
74M+
EMEA
21M+
India
2M+
South Africa
3M+
DACH
5M+
Italy
5M+
France
5M+
Spain
4M+
NL
12M
+
UK
1M+
UAE
42M+
APAC
2MBE

7. 238 million minds.
One aspirational mindset.
1 – The Mindset Divide research study, TNS, September 2012
Top 3 types of content expected1
Spend Time
Personal Networks
Info on friends
Info on personal interests
Entertainment updates
Invest Time
Professional Networks
Career info
Updates on brands
Current affairs
1
2
3
LinkedIn Confidential ©2013 All Rights Reserved

8. CEOs see social as facilitator to relationships
LinkedIn Confidential ©2013 All Rights Reserved
Partnerships
Employees Customers
SOCIAL

9. Sell
Never make a cold
call again
Market
Connect most
effectively with
professionals
Hire
Engage the world’s
best passive talent
The value we bring to your business

10. 10
Buyers
Are Getting Savvier
through decision
making process
60%
First contact
with supplier
Due
diligence begins
Purchase
decision
Consideration
list formulated
nn

11. 11
Content Marketing
Growing in Prominence
LinkedIn Confidential ©2013 All Rights Reserved
18.9%
2012
Focus nearly
doubled
2013 State of Content Marketing Study – Feb 2013 eMarketer
34.8%
2013
n

12. LinkedIn Confidential ©2013 All Rights Reserved 12
LinkedIn has become the
definitive professional publishing platform

13. We build
relationships
between brands and the world’s
professionals to make them both
more successful

14. Brands build relationships with
the world’s professionals
by using accurate targeting to deliver relevant content
Target Publish Extend
Target with accuracy
to reach a high
quality audience
Publish relevant
content in a
professional context
Extend through social
sharing and extend
quality traffic and data
to your sites
LinkedIn Confidential ©2013 All Rights Reserved

15. Groups
Boston
Consulting
Top Consulting
Firms
Job Title
Head of
Online Channels
Occupation
Finance Director
Function
Finance
Inferred
Demo
This is how we can reach your audience
Company
ING
Industry
Financial
Size
5000+
LinkedIn Confidential ©2013 All Rights Reserved
Name
Lieven Hassaert Demographics
Male
Geo
Brussels
Connections
500+
Skills
Ecommerce
Strategy
Business dev.
Target

16. Publish with a Purpose
using LinkedIn’s products
LinkedIn Advertising
Company Status
Updates
Content Ads
LinkedIn Content
Group Updates Custom API Solutions
Off-Platform Branded
Experiences
Company Pages
& Followers
SlideShare
Channels
Groups
Display Media
Polls
InMails
Publish

17. Extend Engagement
on and off LinkedIn
Messaging on LinkedIn spreads
throughout the professional network,
and brands extend quality traffic and
data from LinkedIn to their sites.
Extend

18. 18
Example: Sponsored Polls
Engage members and extract professional insight
Receive timely
intelligence
from a targeted
focus group
Encourage
interaction that
fuels earned
media
Tailor the
experience with
ads displayed
by user
response

19. 19

20. The Belgium Market

21. 2mio registered members
registered members (as of Sept 6th 2013)
This represents 40% of the workforce*
Source: LinkedIn Internal data
*Source:CIA World Fact Book -The size of the Belgian workforce is approximately 5.055 million (2012 est.)

22. 1.6m +
people visit LinkedIn on a monthly basis
6.7m +
visits to LinkedIn on a monthly basis
28.5m +
Page views on LinkedIn on a monthly basis
Source: Quantcast August 2013 data

23. Source: BE:Europe 2012
Base: Belgium Data Only
LinkedIn reaches a larger Director+ monthly audience than
other publishers in Belgium
*Net unduplicated Reach – Desktop
39%
2% 1% 1%
Reaches 16% of
Director+ audience
on Tablet monthly
Reaches 27% of
Director+ audience on
Mobile monthly

24. Source: LinkedIn Internal data
Percentages only for active members in May 2013
• The European commission is the top institution with
80K+ followers
• Janssen Pharma, AB-In-Ben, the European
parliament and BNP Paribas are in the top – 5 with
18K+ followers
18K+ Belgian companies
have a LinkedIn Company Page

25. Example Audience

26. 86K+ Belgian Decision Makers engage on LinkedIn monthly
Source: LinkedIn Internal data
Percentages only for active members in April 2013

27. Belgian Decision Makers work at top brands and
institutions
Source: LinkedIn Internal data
Percentages only for active members in April 2013

28. Targeting : Directors and Above
Geo: UK
How do Belgian members engage with LinkedIn?
Connect &
Communicate
67% Network with
other professionals
Professional Insights
67% Stay up to
date on industry
discussions
Source: LinkedIn Internal data
Percentages only for active members in May 2013
Research People &
Companies
80% Learn about
what other colleagues
& companies are doing

29. 1 in 3 Belgian members are joined a group
Belgian members actively participate on LinkedIn

30. Belgian Decision Makers actively participate on
LinkedIn

31. Sell
Never make a cold
call again
Market
Connect most effectively
with professionals
Hire
Engage the world’s
best passive talent
Wouter Cappendijk
http://www.linkedin.com/in/woutercappendijk
Sven Duppen
http://www.linkedin.com/in/svenduppen
Arjen Soetekouw
http://www.linkedin.com/in/arjenso
Meet your local TEAM

32. MARKETING SOLUTIONS 32©2012 LinkedIn Corporation. All Rights Reserved.
Thank you