In today's tough world 90% of salespeople are not meeting their Sales Targets.
Some challenges they face are:
a. Chasing prospects who don’t return calls
b. Inability to communicate VALUE to Buyers who, in today’s world are a lot more sophisticated, knowledgeable and cost conscious
c. Hearing TIO - ‘think it over’ - all too often, when they ask for the business
d. Discounting to obtain or keep business and
e. Dealing with a Heavy Prospecting Pipe – Line full of ‘fence-sitters’.
How to deal with these challenges, that directly affect the profitability of your company, is the aim of this presentation.
2. Four Achilles Heels
1. Fail to ask courageous and
provocative questions
2. Fail to find the real pains
and PRESENT too early
3. Fail to understand the buyer‟s process
4. Fail to develop meaningful business relationships
3. FAIL to ask the
Courageous Questions
1. What are the rules of the game?
2. Is the problem sufficiently compelling to take
action now?
3. Fish for the “NO”
4. Talking to the right people? Often buyers will
seduce you into thinking they are the KDM‟S.
Why? = so they can get information for free
4. Courageous Conversations
Describe the situation as they see it
Explore their feelings
Frame your ideas and Outcomes
Invite them to commit
Name the difficult remaining issues
Explore the options together
Plot the Road ahead
D
E
F
I
N
E
R
5. FAIL to find the real Pain
1. Where is the buyer now and where would he like
to be?
2. Drill down further using
open probes
3. Widen the needs / gaps / opportunities (find REAL
PAIN)
4. Look at consequences of action versus in-action
5. Ask don‟t tell
6. FAIL to find the real Pain
cont ...
5. Collect the „yeses‟
6. Let the Prospect Summarise the „yeses‟
7. “If I say it the buyer can doubt me –
If they say it, it is true”
9. FAIL to understand the
Buyer’s Process
1. What’s in it for me? (WIIFM)
2. Seductive questions from Buyers
a) “Our current supplier hasn‟t been as reliable
as we‟d like”
b) “We have a problem with ......... How would
you address that?”
c) “We‟d like to see what other options are
available to us”
10. d) “Do you think you could help us?”
BEWARE as these questions can hijack
your sales process
3. Value vs. Price
a) Be relevant and constantly
ALIGN
b) No canned pitches
FAIL to understand the Buyer’s
Process cont ....
13. Fail to understand the
Buyer’s Process
1. The 5 Buying Motives:
a) Durability
b) Status
c) Cost effectiveness
d) Pleasure
e) Convenience
14. Develop Meaningful Business
Relationships
1. Vocabulary: Work as a team of 2
a) “Let US ...............
b) “How do you think WE should .............
2. Research ..................... Go Beyond the Expected
3. Peer 2 Peer
4. Be a Businessman not a Salesperson
5. Use Google Alerts
16. Alexander Forbes
Weekly update ⋅ February 17, 2014
NEWS
Alexander Forbes: Premiums will not be going up
Independent Online
Alexander Forbes Insurance forecasts an increase
in weather-related insurance claims
17. Be Succinct and to the point
Religion
Sex
Mystery
Preferably under 10 words
A t t e m p t i n g t o L a n d B e f o r e Ta k e - o f f ?
18. A t t e m p t i n g t o L a n d B e f o r e Ta k e - o f f ?
Good God,
I’m pregnant.
I wonder who did it?
19. Find your Achilles Heel - SUMMARY
1. Identify where you are
vulnerable
2. Take action now!
1. No Research = No Deal
2. Don‟t understand the Buyer‟s Process = No Deal
3. No Pain = No Deal
4. Presentation Trap = No Deal
20. The reality of the Close
Myth: Closing is the most important part of the call –
the way you close determines how successful you will be.
The reality is that closing is far less important than what
happens early in the sales cycle. The most successful calls
close themselves.
Mythbusters:
How Major Sales are Really Made
Describe to your partner – the weak areas – where salespeople tend to go wrong – there’ll be a prize at END
The Playing Field – No DISCOUNTING – lead time, It’s ok to walk away – Need to get a SPEC from you 2. Courageous Conversations - questions – give examplesSALESPEOPLE ARE TOO POLITE AND TOO NICE
Are you talking the MAN? Playing Field – define up front the rulesFish for No = goes against the grain. KDM – give story of National Brands – FD turned down the budget!!
In our Courses = 3 Gaps – cant talk product for 10 minutes MUST FIND 3 GAPS 1stDIVORCE yourself from your product
Finding the GAPS is the HEART of selling.You need them to CLOSEAmmunition for ObjectionsEvery week we get dozens of worried Sales ManagersOur salespeople are not hitting TARGETS – Come and teach them to close.We have 17 Closes – Why because that’s what the public want.We go there and talk about finding the pain and the Close is no mystery.It’s a collection of YESES
HAVE NATURAL CONVERSATIONSOn our courses = Find 3 Gaps – not allowed to present – cannot talk about their company or products for 10 min. PRESENTATION TRAPBAN promotional Material – No BrochuresHere’s a salesman who cannot resist TELLING – does it all wrong
Align, Align Align Yourself to Buyer’s Needs
Value = Incentive to BUY is higher than priceTHE BUYERS PROCESS You have been appointed as a BUYER – and I come to you asking for advice on Salespeople.What TIPS can you give me?DESK piling up with SUSPECTS - = Heavy Pipe Line
Is Vocab important?(DF) of VALUE – Incentive to BUY is greater than the price. SUSPECTS vs PROSPECTS
Partnering PEER 2 PEER
How many of you use Google Alerts to keep abreast of Prospects and Customers?
Be Succint and to the point – don’t waste a prospects time – living in an era of FRAZZLED BUSINESS SYNDROME
Have a chat with your partner about how many Achilles Heels did you come up with at beginning.How many were covered today?and HAND Out Books and 2 free seats to our next Open Sales Course