PeekAnalytics delivers enterprise-class social audience measurement solutions that provide rich consumer insights to marketers. Get powerfully simple social audience metrics from data aggregated from over 60 social sites to better target content, qualify social audiences, engage valuable consumers, and create highly converting social initiatives for your brand. @dondodge has 15,793 total followers and we've mapped the digital footprints of every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam).

1. Social Audience Report
Key Metrics: @dondodge | Mar - 24 - 2012
Total Followers
Total Followers
@dondodge has 15,793 total followers and we've mapped the digital footprints of
15,793 every one of them. We then segment the audience into Consumers, Businesses,
Private, and Unknown (which is a mix of anonymous and spam).
Identified Audience
Identified Audience
Is the percentage of the audience that could be identified as Consumers,
Businesses or Private accounts; the higher the ratio the healthier the audience.
9,621 61% Consumers are defined as individuals who are publicly identifiable, determined by
Don Dodge
over 30 factors.
@dondodge | Nov 02 2007
Social Pull Social Pull
Start-up guy; Forte, AltaVista, Napster, Bowstreet,
Pull is an audience-based metric that measures an audience's transparency, level
Groove, Microsoft, Google
of social participation and their total consumer reach, as compared to the average
58x social audience. In calculating a Pull score, we value quality above mere quantity
and include active and passive audience members. The more transparent, active
and connected the audience the larger the social Pull.
Social Audience Breakdown
Tweets 3,552 Insights:
Followers 15,901 @dondodge has a
average consumer ratio
Following 93 compared to other
accounts.
AUDIENCE
BREAKDOWN

2. Audience Crossover
Insights:
@dondodge and
@dondodge-friends
share 65 followers.
Audience Crossover
Audience Reach Insights
Don Dodge
Insights:
@dondodge | Nov 02 2007
On average each of
@dondodge
fans/followers can
Start-up guy; Forte, AltaVista, Napster, Bowstreet, potentially reach 3,557
Groove, Microsoft, Google people
Average
Network Size
Tweets 3,552 Insights:
- 47% of @dondodge's
Followers 15,901 consumer audience have
1- 500 connections.
Following 93
Network Size
Breakdown

3. Audience Social Insights
Insights:
@dondodge's 7781
consumer audience is
active on atleast 52,686
social profiles and/or
blogs.
Social Media
Use
Insights:
46% of @dondodge's
consumer audience has
Don Dodge been matched to a
Facebook profile.
@dondodge | Nov 02 2007
@dondodge's consumer
audience uses Quora
more than the average.
Start-up guy; Forte, AltaVista, Napster, Bowstreet,
Groove, Microsoft, Google
Social
Memberships
Tweets 3,552
Insights:
Followers 15,901
36% of @dondodge's
consumer audience have
Following 93 been identified as a Geo
Location.
Online
Activities

4. Audience Demographics Insights
Insights:
@dondodge's audience is
82% male and 18%
female.
Don Dodge GENDER
@dondodge | Nov 02 2007
Start-up guy; Forte, AltaVista, Napster, Bowstreet,
Groove, Microsoft, Google
Insights:
37% of @dondodge's
audience is between 26 -
35.
Tweets 3,552
Followers 15,901
Following 93 AGE RANGE

5. Audience Demographics Insights
Insights:
Compared to the average,
@dondodge's female
audience is more in the
age range of 36 - 45.
AGE BY GENDER
Don Dodge FEMALE
@dondodge | Nov 02 2007
Start-up guy; Forte, AltaVista, Napster, Bowstreet,
Groove, Microsoft, Google
Insights:
Compared to the average,
@dondodge's male
audience is more in the
age range of 46 - 55.
Tweets 3,552
Followers 15,901
AGE BY GENDER
Following 93 MALE

6. Audience Geographic Insights
Insights:
@dondodge has more
people from San
Francisco, California,
USA than average.
TOP 10 CITIES
Don Dodge
@dondodge | Nov 02 2007
Start-up guy; Forte, AltaVista, Napster, Bowstreet,
Groove, Microsoft, Google
Insights:
@dondodge has more
people from
Massachusetts, USA than
average.
Tweets 3,552
Followers 15,901
Following 93 STATES

7. Audience Geographic Insights
Insights:
@dondodge has more
people from USA than
average.
COUNTRY
Don Dodge
@dondodge | Nov 02 2007
Start-up guy; Forte, AltaVista, Napster, Bowstreet,
Groove, Microsoft, Google
Tweets 3,552
Followers 15,901
Following 93

8. Audience Interests Insights
Insights:
Compared to the averge
audience, @dondodge's
top three interests are
Technology, Business,
and the outdoors.
INTEREST
Don Dodge
AFFINITY
@dondodge | Nov 02 2007
Start-up guy; Forte, AltaVista, Napster, Bowstreet,
Groove, Microsoft, Google
Tweets 3,552
Followers 15,901
Audience Education Insights
Following 93
Insights:
@dondodge's followers
attended 'Ivy League
college's more than
average.
EDUCATION
TYPE

9. Audience Career Insights
Insights:
@dondodge'sconsumer
audience has a high level
of income compared to
the average.
INCOME LEVEL
Insights:
Compare to average
audience @dondodge's
top three industries are
Internet, Technology, and
Software.
Don Dodge
@dondodge | Nov 02 2007
Start-up guy; Forte, AltaVista, Napster, Bowstreet,
Groove, Microsoft, Google
Tweets 3,552
INDUSTRY
Followers 15,901
Following 93