1. 1
shivsingh
@ shivsingh | Oct 31 2007
Global Head of Digital for PepsiCo Beverages.
Digital strategist & author of Social Media
Marketing for Dummies. Father of two awesome
boys
Tweets 6,549
Followers 25,080
Following 14,804
@shivsingh Follower Report
Key Metrics: @shivsingh | September - 29 - 2012
Total Followers
25,070
@shivsingh has 25,070 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
342x
Pull is a good measure of how influential @shivsingh 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @shivsingh 's followers are across sixty social sites,
compared to the average consumer. A higher Pull suggests you have important people in your audience,
and are thus better able to spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE
2. 2
shivsingh
@ shivsingh | Oct 31 2007
Global Head of Digital for PepsiCo Beverages.
Digital strategist & author of Social Media
Marketing for Dummies. Father of two awesome
boys
Tweets 6,549
Followers 25,080
Following 14,804
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
shivsingh's followers has
4,451 connections across
all social media platforms.
Therefore, shivsingh can
potentially indirectly reach
58,287,292 (13,096 x
4,451) people.
Audience Demographics
SEX
Insights :
-*Statistics based on 82%
of shivsingh's followers,
whose sex we were able to
determine.
AGE RANGE
Insights :
- 36% shivsingh's
audience is between 26 -
35.
- *Statistics based on 25%
of shivsingh's followers,
whose age we were able to
determine by identifying
through social profile or
public records data.
3. 3
shivsingh
@ shivsingh | Oct 31 2007
Global Head of Digital for PepsiCo Beverages.
Digital strategist & author of Social Media
Marketing for Dummies. Father of two awesome
boys
Tweets 6,549
Followers 25,080
Following 14,804
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
shivsingh's female followers
tend to be more in the 36 -
45 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
shivsingh's male followers
tend to be more in the 46 -
55 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- shivsingh has a higher
percentage of followers
from New York, New York
than the typical Twitter
user.
4. 4
shivsingh
@ shivsingh | Oct 31 2007
Global Head of Digital for PepsiCo Beverages.
Digital strategist & author of Social Media
Marketing for Dummies. Father of two awesome
boys
Tweets 6,549
Followers 25,080
Following 14,804
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- shivsingh has a higher
percentage of followers
from New York than the
typical Twitter user.
TOP 5
COUNTRIES
Insights :
- shivsingh has a higher
percentage of followers
from USA than the typical
Twitter user.
5. 5
shivsingh
@ shivsingh | Oct 31 2007
Global Head of Digital for PepsiCo Beverages.
Digital strategist & author of Social Media
Marketing for Dummies. Father of two awesome
boys
Tweets 6,549
Followers 25,080
Following 14,804
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, shivsingh's
audience's top three
interests are Business,
Technology, and Politics.
6. 6
shivsingh
@ shivsingh | Oct 31 2007
Global Head of Digital for PepsiCo Beverages.
Digital strategist & author of Social Media
Marketing for Dummies. Father of two awesome
boys
Tweets 6,549
Followers 25,080
Following 14,804
Audience Career Insights
INCOME LEVEL
Insights :
- shivsingh's consumer
audience has a high level of
income compared to the
average.
INDUSTRY
Insights :
- Compared to the average
audience shivsingh's top
three industries are
Marketing/PR, Media, and
Internet.
7. 7
shivsingh
@ shivsingh | Oct 31 2007
Global Head of Digital for PepsiCo Beverages.
Digital strategist & author of Social Media
Marketing for Dummies. Father of two awesome
boys
Tweets 6,549
Followers 25,080
Following 14,804
Audience Education Insights
EDUCATION
TYPE
Insights :
- shivsingh's followers
attend College/University
schools more than the
average Twitter audience.
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- shivsingh's consumer
audience is active on at
least 56,684 social profiles
and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 96% of shivsingh's
followers have LinkedIn
profiles.
- shivsingh's has more
followers who use Quora
than does the typical
Twitter user.
8. 8
shivsingh
@ shivsingh | Oct 31 2007
Global Head of Digital for PepsiCo Beverages.
Digital strategist & author of Social Media
Marketing for Dummies. Father of two awesome
boys
Tweets 6,549
Followers 25,080
Following 14,804
Audience Social Media Usage [continued]
ONLINE
ACTIVITIES
Insights :
- 38% of shivsingh's
consumer audience has
been identified as a *Geo
Location.
