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PeekAnalytics Social Audience Report for @ginidietrich

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Social Follower Report Key Metrics: @ginidietrich | Jun - 16 - 2012 Total Followers Total Followers @ginidietrich had 24,053 Twitter followers and we've classified the ones we could into 24,053 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull Social Pull Pull is a good measure of how influential @ginidietrich's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Gini Dietrich 702x Influence, for the purposes of this calculation, is gauged by how well connected @ginidietrich' followers are across sixty social sites, compared to the average @ginidietrich | Dec 06 2008 consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine. Tweets 87,085 Followers 24,096 Following 21,004
Social Audience Composition AUDIENCE BREAKDOWN Gini Dietrich @ginidietrich | Dec 06 2008 CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Audience Crossover Loves shoes & wine. Insights: @ginidietrich and @ginidietrich-friends share 13 followers. Tweets 87,085 Followers 24,096 Following 21,004 Audience Crossover
Audience Reach Insights Insights: » On average, each of @ginidietrich's followers has 7,804 connections across all social media platforms. Therefore, @ginidietrich can potentially indirectly reach 119,476,695 (15,309 x Average 7,804) people. Network Size Gini Dietrich @ginidietrich | Dec 06 2008 CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine. Insights: » 51% of @ginidietrich's consumer audience have 501 - 5k connections. Tweets 87,085 Followers 24,096 Following 21,004 Network Size Breakdown
Audience Social Insights Insights: » @ginidietrich's consumer audience is active on at least 37,826 social profiles and/or blogs. Social Media Use Insights: » 43% of @ginidietrich's followers have Facebook profiles. Gini Dietrich » @ginidietrich's has more followers who use Quora @ginidietrich | Dec 06 2008 than does the typical Twitter user. CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine. Social Memberships Tweets 87,085 Followers 24,096 Insights: Following 21,004 » 33% of @ginidietrich's consumer audience have been identified as a *Geo Location. Online Activities
Audience Demographics Insights Insights: » *Statistics based on 87% of @ginidietrich's followers, whose sex we were able to determine GENDER Gini Dietrich @ginidietrich | Dec 06 2008 CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Insights: Loves shoes & wine. » 33% @ginidietrich's audience is between 36 - 45. » *Statistics based on 28% of @ginidietrich's Tweets 87,085 followers, whose age we were able to determine by Followers 24,096 identifying through social profile or public records Following 21,004 AGE RANGE data
Audience Demographics Insights Insights: » Compared to the average @ginidietrich's female followers tend to be more in the 36 - 45 age range. AGE BY GENDER Gini Dietrich FEMALE @ginidietrich | Dec 06 2008 CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine. Insights: » Compared to the average @ginidietrich's male followers tend to be more in the 46 - 55 age range. Tweets 87,085 Followers 24,096 Following 21,004 AGE BY GENDER MALE
Audience Geographic Insights Insights: » @ginidietrich has a higher percentage of followers from Chicago, Illinois, USA than the typical Twitter user. TOP 10 CITIES Gini Dietrich @ginidietrich | Dec 06 2008 CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine. Insights: » @ginidietrich has a higher percentage of followers from Illinois, USA than the typical Twitter user. Tweets 87,085 Followers 24,096 Following 21,004 STATES
Audience Geographic Insights Insights: » @ginidietrich has a higher percentage of followers from USA than the typical Twitter user. COUNTRY Gini Dietrich @ginidietrich | Dec 06 2008 CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine. Tweets 87,085 Followers 24,096 Following 21,004
Audience Interests Insights Insights: » Compared to the average audience, @ginidietrich's audience's top three interests are Business, Food, and Politics. INTEREST Gini Dietrich AFFINITY @ginidietrich | Dec 06 2008 CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine. Tweets 87,085 Followers 24,096 Audience Education Insights Following 21,004 Insights: » @ginidietrich's followers attend College/University school's more than the average Twitter audience. EDUCATION TYPE
Audience Career Insights Insights: » @ginidietrich's consumer audience has a high level of income compared to the average. INCOME LEVEL Insights: » Compared to the average audience @ginidietrich's top three Gini Dietrich industries are Education, Software, and Media. @ginidietrich | Dec 06 2008 CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine. Tweets 87,085 INDUSTRY Followers 24,096 Following 21,004

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PeekAnalytics Social Audience Report for @ginidietrich

  • 1. Social Follower Report Key Metrics: @ginidietrich | Jun - 16 - 2012 Total Followers Total Followers @ginidietrich had 24,053 Twitter followers and we've classified the ones we could into 24,053 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull Social Pull Pull is a good measure of how influential @ginidietrich's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Gini Dietrich 702x Influence, for the purposes of this calculation, is gauged by how well connected @ginidietrich' followers are across sixty social sites, compared to the average @ginidietrich | Dec 06 2008 consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine. Tweets 87,085 Followers 24,096 Following 21,004
  • 2. Social Audience Composition AUDIENCE BREAKDOWN Gini Dietrich @ginidietrich | Dec 06 2008 CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Audience Crossover Loves shoes & wine. Insights: @ginidietrich and @ginidietrich-friends share 13 followers. Tweets 87,085 Followers 24,096 Following 21,004 Audience Crossover
  • 3. Audience Reach Insights Insights: » On average, each of @ginidietrich's followers has 7,804 connections across all social media platforms. Therefore, @ginidietrich can potentially indirectly reach 119,476,695 (15,309 x Average 7,804) people. Network Size Gini Dietrich @ginidietrich | Dec 06 2008 CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine. Insights: » 51% of @ginidietrich's consumer audience have 501 - 5k connections. Tweets 87,085 Followers 24,096 Following 21,004 Network Size Breakdown
  • 4. Audience Social Insights Insights: » @ginidietrich's consumer audience is active on at least 37,826 social profiles and/or blogs. Social Media Use Insights: » 43% of @ginidietrich's followers have Facebook profiles. Gini Dietrich » @ginidietrich's has more followers who use Quora @ginidietrich | Dec 06 2008 than does the typical Twitter user. CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine. Social Memberships Tweets 87,085 Followers 24,096 Insights: Following 21,004 » 33% of @ginidietrich's consumer audience have been identified as a *Geo Location. Online Activities
  • 5. Audience Demographics Insights Insights: » *Statistics based on 87% of @ginidietrich's followers, whose sex we were able to determine GENDER Gini Dietrich @ginidietrich | Dec 06 2008 CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Insights: Loves shoes & wine. » 33% @ginidietrich's audience is between 36 - 45. » *Statistics based on 28% of @ginidietrich's Tweets 87,085 followers, whose age we were able to determine by Followers 24,096 identifying through social profile or public records Following 21,004 AGE RANGE data
  • 6. Audience Demographics Insights Insights: » Compared to the average @ginidietrich's female followers tend to be more in the 36 - 45 age range. AGE BY GENDER Gini Dietrich FEMALE @ginidietrich | Dec 06 2008 CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine. Insights: » Compared to the average @ginidietrich's male followers tend to be more in the 46 - 55 age range. Tweets 87,085 Followers 24,096 Following 21,004 AGE BY GENDER MALE
  • 7. Audience Geographic Insights Insights: » @ginidietrich has a higher percentage of followers from Chicago, Illinois, USA than the typical Twitter user. TOP 10 CITIES Gini Dietrich @ginidietrich | Dec 06 2008 CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine. Insights: » @ginidietrich has a higher percentage of followers from Illinois, USA than the typical Twitter user. Tweets 87,085 Followers 24,096 Following 21,004 STATES
  • 8. Audience Geographic Insights Insights: » @ginidietrich has a higher percentage of followers from USA than the typical Twitter user. COUNTRY Gini Dietrich @ginidietrich | Dec 06 2008 CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine. Tweets 87,085 Followers 24,096 Following 21,004
  • 9. Audience Interests Insights Insights: » Compared to the average audience, @ginidietrich's audience's top three interests are Business, Food, and Politics. INTEREST Gini Dietrich AFFINITY @ginidietrich | Dec 06 2008 CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine. Tweets 87,085 Followers 24,096 Audience Education Insights Following 21,004 Insights: » @ginidietrich's followers attend College/University school's more than the average Twitter audience. EDUCATION TYPE
  • 10. Audience Career Insights Insights: » @ginidietrich's consumer audience has a high level of income compared to the average. INCOME LEVEL Insights: » Compared to the average audience @ginidietrich's top three Gini Dietrich industries are Education, Software, and Media. @ginidietrich | Dec 06 2008 CEO Arment Dietrich. Author @spinsucks. Co-author Marketing in the Round. Founder @spinsuckspro. Speaker. Avid cyclist. A foodie. Loves shoes & wine. Tweets 87,085 INDUSTRY Followers 24,096 Following 21,004