1. 1
cadillac
@ cadillac | Aug 17 2009
Official tweets from Cadillac
Tweets 3,230
Followers 37,487
Following 1,099
@cadillac Follower Report
Key Metrics: @cadillac | October - 1 - 2012
Total Followers
37,486
@cadillac has 37,486 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
73x
Pull is a good measure of how influential @cadillac 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @cadillac 's followers are across sixty social sites, compared
to the average consumer. A higher Pull suggests you have important people in your audience, and are thus
better able to spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE
2. 2
cadillac
@ cadillac | Aug 17 2009
Official tweets from Cadillac
Tweets 3,230
Followers 37,487
Following 1,099
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
cadillac's followers has
1,364 connections across
all social media platforms.
Therefore, cadillac can
potentially indirectly reach
13,282,896 (9,741 x 1,364)
people.
Audience Demographics
SEX
Insights :
-*Statistics based on 78%
of cadillac's followers,
whose sex we were able to
determine.
AGE RANGE
Insights :
- 34% cadillac's audience
is between 26 - 35.
- *Statistics based on 13%
of cadillac's followers,
whose age we were able to
determine by identifying
through social profile or
public records data.
3. 3
cadillac
@ cadillac | Aug 17 2009
Official tweets from Cadillac
Tweets 3,230
Followers 37,487
Following 1,099
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
cadillac's female followers
tend to be more in the 36 -
45 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
cadillac's male followers
tend to be more in the 46 -
55 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- cadillac has a higher
percentage of followers
from Detroit, Michigan than
the typical Twitter user.
4. 4
cadillac
@ cadillac | Aug 17 2009
Official tweets from Cadillac
Tweets 3,230
Followers 37,487
Following 1,099
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- cadillac has a higher
percentage of followers
from Michigan than the
typical Twitter user.
TOP 5
COUNTRIES
Insights :
- cadillac has a higher
percentage of followers
from USA than the typical
Twitter user.
5. 5
cadillac
@ cadillac | Aug 17 2009
Official tweets from Cadillac
Tweets 3,230
Followers 37,487
Following 1,099
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, cadillac's
audience's top three
interests are Auto, Sport,
and Travel.
6. 6
cadillac
@ cadillac | Aug 17 2009
Official tweets from Cadillac
Tweets 3,230
Followers 37,487
Following 1,099
Audience Career Insights
INCOME LEVEL
Insights :
- cadillac's consumer
audience has a high level of
income compared to the
average.
INDUSTRY
Insights :
- Compared to the average
audience cadillac's top
three industries are Auto,
Financial, and
Marketing/PR.
7. 7
cadillac
@ cadillac | Aug 17 2009
Official tweets from Cadillac
Tweets 3,230
Followers 37,487
Following 1,099
Audience Education Insights
EDUCATION
TYPE
Insights :
- cadillac's followers attend
Community College schools
more than the average
Twitter audience.
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- cadillac's consumer
audience is active on at
least 28,020 social profiles
and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 76% of cadillac's
followers have Facebook
profiles.
- cadillac's has more
followers who use YouTube
than does the typical
Twitter user.
8. 8
cadillac
@ cadillac | Aug 17 2009
Official tweets from Cadillac
Tweets 3,230
Followers 37,487
Following 1,099
Audience Social Media Usage [continued]
ONLINE
ACTIVITIES
Insights :
- 12% of cadillac's
consumer audience has
been identified as a
Blogger.
