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B&N Digital Strategy - Paige Barger

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The Next Chapter of Barnes & Noble’s Digital Strategy a social & new media marketing strategy
eBookstore b&n retail b&n college b&n.com 12% 25% 63% 64.7% increase in sales from 2010 to 2011
2,736,785 video views today 2,018,691 page likes 55,592 followers 6 b&n active blogs
buyer personas the avid reader the bookstore browser the information seeker the e-reader
social media share news, events, & our opinions a daily dose of all things bookish judge a book by its cover ...in a good way get our friends’ opinions give viewers a backstage pass
@BNBuzz
mobile marketing
SEO & SEM bestselling books bestsellers list e-Reader textbooks tablet used textbooks
Budget & Goals $180,000 $30,000 $48,500 15% 5% 5% 10% 10K
Voice Only one thing is certain about coffee... Wherever it is grown, sold, brewed, and consumed, there will be lively controversy, strong opinions, and good conversation. Mark Pendergrast

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B&N Digital Strategy - Paige Barger

  • 1. The Next Chapter of Barnes & Noble’s Digital Strategy a social & new media marketing strategy
  • 2. eBookstore b&n retail b&n college b&n.com 12% 25% 63% 64.7% increase in sales from 2010 to 2011
  • 3. 2,736,785 video views today 2,018,691 page likes 55,592 followers 6 b&n active blogs
  • 4. buyer personas the avid reader the bookstore browser the information seeker the e-reader
  • 5. social media share news, events, & our opinions a daily dose of all things bookish judge a book by its cover ...in a good way get our friends’ opinions give viewers a backstage pass
  • 8. SEO & SEM bestselling books bestsellers list e-Reader textbooks tablet used textbooks
  • 9. Budget & Goals $180,000 $30,000 $48,500 15% 5% 5% 10% 10K
  • 10. Voice Only one thing is certain about coffee... Wherever it is grown, sold, brewed, and consumed, there will be lively controversy, strong opinions, and good conversation. Mark Pendergrast

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