1. 1,500,000
2,300,000
3,500,000
4,800,000
6,000,000
6,970,000
9,909,000
11,413,000
13,416,000
15,416,000
16,100,100
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
THAILAND: Growth of Internet Users 2009
Updated: 18.1 million internet users in Thailand
Internet Penetration Rate of 24.4%
1.9 million broadband subscribers
 4 in 5 consumers go online to research what or where to buy
 3 in 4 consumers user Search Engines for research online and 92% prefer to use Google
 Consumers spend 2x more time online than on TV and 5x more than print
 At least 3 in 4 digital products are purchased in stores as results of online research
@thanyathornc
tchatlaong@gmail.com

2. has the highest ‘share of time’
in media consumption behavior and
highest ads recall
and actions thereafter.
INTERNET
@thanyathornc
tchatlaong@gmail.com

3. THAILAND: Social Media Statistics Updates
An estimated 8 millions of Thais use social networks
Facebook:
Number of users on Facebook in Thailand:
5,744,040
Number of male users: 2,549,680
Number of female users: 3,135,540
Penetration in Thailand:8.65%
Penetration in Thailand to online population: 32.85%
http://www.facebakers.com/countries-with-facebook/TH/
Twitter:
Estimated number of Twitter users in Thailand:
(updated Feb 2010 from 720,000, based on number of people who visited
Twitter.com over a 1-month period from Google)
910,000
About 60% of Twitter users in Thailand access it from mobile
phones
http://blog.sysomos.com/2010/01/22/the-top-twitter-
countries-and-cities-part-2/
Quick Stats:
Estimated 6 million Hi5 users [AIS, Jan 2010]
1 million registered Friendster account [Friendster, Jan 2010]
40 million mobile phone users
12 million mobile internet users
@thanyathornc
tchatlaong@gmail.com

4. Mobile Internet Users in Thailand
There are currently 69 million mobile users in Thailand.
12 million of them are mobile internet users
representing 17.4% of total mobile users.
By end of 2010,
there are expected to be 18 million mobile internet users in
Thailand.
Since 2008, Thailand’s mobile internet users universe has
grown at a rate of 400%
@thanyathornc
tchatlaong@gmail.com

5. Smartphones in Thailand
The total number of smartphones in circulation in Thailand was
expected to reach between
700,000 and 800,000 units in 2009
Smartphones account for 20% of Thailand’s mobile market.
In 2010, smartphones are expected to take up 33.2% of the
market
More than 50% of Thais access social networking sites
via their mobile phones.
@thanyathornc
tchatlaong@gmail.com