1. Ashley Jones
ElNadeana Williams
Jamari Lott

2. Abarber shop establishment located near the
University of Southern Mississippi.
 Offers different hair cut styles to a wide
variety of clients.
 We will implement a cost leadership strategy.

4.  Toprovide a convenient and inexpensive
service to the community through high
quality haircuts. Our main goal is to have
customers leave our shops with 100% percent
satisfaction, and we will do all we can to
ensure this goal is fulfilled in a timely
manner.

5.  We chose the barbershop business because
we saw a hole in the market. Many students
around the University of Southern Mississippi
campus are from out of town and do not
have reliable barbers. Our business’s main
target market will be incoming students who
are unfamiliar with the Hattiesburg area. We
also chose this business because its
inexpensive start up cost.

6.  Barber Studio
 Master Cuts
 Super Cuts
 Payton’s Place Barber & Style

7.  Advantages
 Offers many services, ex: bump removal, manicure
 Disadvantages
 Little to no advertisement
 No website
 Accept appointments only
 Located in close proximity to other barbershops
 Above average cost

8.  Advantages
 Great location- Turtle Creek Mall
 Offers specials such as coupons
 Good prices, ex $7.99 for a haircut
 Good advertisements
 Wide variety of options
 Disadvantages
 Not a local family oriented barbershop

9.  Advantages
 Well-Known Franchise
 Professional Website
 Good location (in front of Wal-Mart on Hwy 98)
 Offer gift cards
 Disadvantages
 Not a local family oriented barbershop

10.  Advantages
 Good barbers
 Average, reasonable prices
 Service to males and females
 Good location (4
th Street) convenient for college students
 Accept appointments and walk-ins
 Hours of operations Tue-Sat. Sundays by appointment
only
 Disadvantages
 Only one barber
 Long wait time

11.  Advantages
 Disadvantages

12.  Location Address: 2714 Hardy Street,
Hattiesburg Ms 39401
 Building: Site is currently a 1,300 square feet
vacant building
 Neighboring Establishments: Checkers fast-
food restaurant and Campus Book Mart
 Parking: 7 adequate parking spaces
 Accessibility: Site is located on Hardy Street
and at the corner of 28th Avenue.

13.  Traffic Characteristics: Traffic Flow includes
vehicular and pedestrian
 Availability of transit past location:
 Visibility of site: Extremely visible from
Hardy Street
 Level of street Congestion: Highly Congested
 Number of Stores in the area: Approximately
6
 Number of Direct Competitors:0

15.  Coupons
 Student ID Discounts