SlideShare ist ein Scribd-Unternehmen logo

Social Media and Social Capital

•Als PPTX, PDF herunterladen•
•
Patrick "PC" Sweeney
Patrick "PC" Sweeney

For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/

TechnologieBusiness
1 von 18
SOCIAL Media Capital www.pcsweeney.com
Social Media – The Power Source www.pcsweeney.com
Social Capital - Harnessing the Power “refers to the collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other” - Putnam www.pcsweeney.com
Where Do I Begin? - Evaluation Your Online Profile  Directories  Static Websites  News Sites  Online Maps www.pcsweeney.com
More Evaluation – Social Profile They’re already talking  Yelp  Foursquare  Twitter  Facebook  Blogs Your staff is probably already talking too! www.pcsweeney.com
Even More Evaluation… What are they using? www.pcsweeney.com
It’s Decision Time! •Brand Name? •Organization Run? •Employee Run? •Which tools? •What will you say? •Who is your audience? www.pcsweeney.com
Policies, Policies, Policies  Staff Polices  Patron interaction Policies  Personal use polices  Blogging Polices  Twitter Policies  Facebook Policies  And more!! www.pcsweeney.com
Ready to Launch Consistency=Branding  Register your name -Knowem.com  Logo/Photo  Description  Tags www.pcsweeney.com
How to Find Friends…  Communicate Hashtags  Ask  Contests  Promotions  Retweets  Answer ?s  BE FRIENDLY!!  Or… www.pcsweeney.com
Catch a Meme Wave! www.pcsweeney.com
Catch a Meme Wave! www.pcsweeney.com
Catch a Meme Wave! www.pcsweeney.com
What Not to Do…  Negativity  Lie  Religion  Sex  Politics  Troll www.pcsweeney.com
Monitoring Your Message  Google Alerts  TwinBox  Searches  Rating Sites  Listen www.pcsweeney.com
They Are Talking… Now What? www.pcsweeney.com
How Will You Spend Your Social Capital? What do they want? Connect with Cities Collaborate with organizations Public support Promoting services/programs Advertising eBranch/OPAC Promote online materials Local bands/artists www.pcsweeney.com
Bonus Slide- This Part is for You! Don’t forget about YOUR social network! www.pcsweeney.com

Empfohlen

Snap this! How social media impacts you & your nonprofit
Snap this! How social media impacts you & your nonprofitSnap this! How social media impacts you & your nonprofit
Snap this! How social media impacts you & your nonprofitLisa M. Chmiola, CFRE
 
Social Media Training Basics
Social Media Training BasicsSocial Media Training Basics
Social Media Training BasicsEric Webb
 
Advanced Email+Social Integration
Advanced Email+Social IntegrationAdvanced Email+Social Integration
Advanced Email+Social IntegrationChristopher Penn
 
Identifying Influencers: A Content-Oriented Approach
Identifying Influencers: A Content-Oriented ApproachIdentifying Influencers: A Content-Oriented Approach
Identifying Influencers: A Content-Oriented ApproachInfluence People
 
Author Branding
Author BrandingAuthor Branding
Author BrandingMaria Pinochet
 
Search and Social Media - Krista Neher Social Media Speaker
Search and Social Media - Krista Neher Social Media SpeakerSearch and Social Media - Krista Neher Social Media Speaker
Search and Social Media - Krista Neher Social Media SpeakerKrista Neher
 
Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter? Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter? Rhonda Hurwitz
 
Socialize Your Nonprofit
Socialize Your NonprofitSocialize Your Nonprofit
Socialize Your Nonprofitguidecreative
 

Empfohlen

Snap this! How social media impacts you & your nonprofit
Snap this! How social media impacts you & your nonprofitSnap this! How social media impacts you & your nonprofit
Snap this! How social media impacts you & your nonprofitLisa M. Chmiola, CFRE
 
Social Media Training Basics
Social Media Training BasicsSocial Media Training Basics
Social Media Training BasicsEric Webb
 
Advanced Email+Social Integration
Advanced Email+Social IntegrationAdvanced Email+Social Integration
Advanced Email+Social IntegrationChristopher Penn
 
Identifying Influencers: A Content-Oriented Approach
Identifying Influencers: A Content-Oriented ApproachIdentifying Influencers: A Content-Oriented Approach
Identifying Influencers: A Content-Oriented ApproachInfluence People
 
Author Branding
Author BrandingAuthor Branding
Author BrandingMaria Pinochet
 
Search and Social Media - Krista Neher Social Media Speaker
Search and Social Media - Krista Neher Social Media SpeakerSearch and Social Media - Krista Neher Social Media Speaker
Search and Social Media - Krista Neher Social Media SpeakerKrista Neher
 
Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter? Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter? Rhonda Hurwitz
 
Socialize Your Nonprofit
Socialize Your NonprofitSocialize Your Nonprofit
Socialize Your Nonprofitguidecreative
 
Twitter for jobsearch
Twitter for jobsearchTwitter for jobsearch
Twitter for jobsearchRhonda Hurwitz
 
Social media for business
Social media for businessSocial media for business
Social media for businessthatedeguy
 
Measuring Digital Influence: Kred, Klout - Are they good?
Measuring Digital Influence: Kred, Klout - Are they good?Measuring Digital Influence: Kred, Klout - Are they good?
Measuring Digital Influence: Kred, Klout - Are they good?Matthew J. Kushin, Ph.D.
 
Social Media Metrics: Free tools to help you measure your success
Social Media Metrics: Free tools to help you measure your successSocial Media Metrics: Free tools to help you measure your success
Social Media Metrics: Free tools to help you measure your successLaura Lee Dooley
 
Linked in for real estate professionals
Linked in for real estate professionalsLinked in for real estate professionals
Linked in for real estate professionalsRhonda Hurwitz
 
Building Community in Blogger Outreach
Building Community in Blogger OutreachBuilding Community in Blogger Outreach
Building Community in Blogger OutreachJenn Pedde
 
Data Driven Marketing
Data Driven MarketingData Driven Marketing
Data Driven MarketingMindshare
 
How to Make LinkedIN Your Number One Referral Network
How to Make LinkedIN Your Number One Referral NetworkHow to Make LinkedIN Your Number One Referral Network
How to Make LinkedIN Your Number One Referral Network♛ Selina Power
 
Your Social Media Personality Type Is Killing Your Engagement
Your Social Media Personality Type Is Killing Your Engagement Your Social Media Personality Type Is Killing Your Engagement
Your Social Media Personality Type Is Killing Your Engagement Jessica Campos
 
Social Media Tips & Tricks
Social Media Tips & TricksSocial Media Tips & Tricks
Social Media Tips & TricksMamba Media
 
Would your PR Agency's pitch Embarress your Business
Would your PR Agency's pitch Embarress your BusinessWould your PR Agency's pitch Embarress your Business
Would your PR Agency's pitch Embarress your BusinessFrank Strong
 
Social Media Targeting
Social Media TargetingSocial Media Targeting
Social Media TargetingAliza Sherman
 
ORM instruments
ORM instrumentsORM instruments
ORM instrumentsJustine Toms
 
Article Facebook Likes (164)
Article Facebook Likes (164)Article Facebook Likes (164)
Article Facebook Likes (164)cheapestfacebooklikes97
 
Candidates' narrative strength part 2
Candidates' narrative strength part 2Candidates' narrative strength part 2
Candidates' narrative strength part 2dllavoy
 
Candidates' narrative strength - COMPLETE
Candidates' narrative strength - COMPLETECandidates' narrative strength - COMPLETE
Candidates' narrative strength - COMPLETEdllavoy
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network MarketingArun Pattnaik
 
SEO
SEOSEO
SEOVicki Starfire
 
Candidates' narrative strength
Candidates' narrative strengthCandidates' narrative strength
Candidates' narrative strengthdllavoy
 
Social Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free toolsSocial Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free toolsMatthew J. Kushin, Ph.D.
 
Partying in the Profession! California Library Association
Partying in the Profession! California Library AssociationPartying in the Profession! California Library Association
Partying in the Profession! California Library AssociationPatrick "PC" Sweeney
 
Expanding social media to Hyper Local
Expanding social media to Hyper LocalExpanding social media to Hyper Local
Expanding social media to Hyper LocalPatrick "PC" Sweeney
 

Weitere ähnliche Inhalte

Was ist angesagt?

Social media for business
Social media for businessSocial media for business
Social media for businessthatedeguy
 
Measuring Digital Influence: Kred, Klout - Are they good?
Measuring Digital Influence: Kred, Klout - Are they good?Measuring Digital Influence: Kred, Klout - Are they good?
Measuring Digital Influence: Kred, Klout - Are they good?Matthew J. Kushin, Ph.D.
 
Social Media Metrics: Free tools to help you measure your success
Social Media Metrics: Free tools to help you measure your successSocial Media Metrics: Free tools to help you measure your success
Social Media Metrics: Free tools to help you measure your successLaura Lee Dooley
 
Linked in for real estate professionals
Linked in for real estate professionalsLinked in for real estate professionals
Linked in for real estate professionalsRhonda Hurwitz
 
Building Community in Blogger Outreach
Building Community in Blogger OutreachBuilding Community in Blogger Outreach
Building Community in Blogger OutreachJenn Pedde
 
Data Driven Marketing
Data Driven MarketingData Driven Marketing
Data Driven MarketingMindshare
 
How to Make LinkedIN Your Number One Referral Network
How to Make LinkedIN Your Number One Referral NetworkHow to Make LinkedIN Your Number One Referral Network
How to Make LinkedIN Your Number One Referral Network♛ Selina Power
 
Your Social Media Personality Type Is Killing Your Engagement
Your Social Media Personality Type Is Killing Your Engagement Your Social Media Personality Type Is Killing Your Engagement
Your Social Media Personality Type Is Killing Your Engagement Jessica Campos
 
Social Media Tips & Tricks
Social Media Tips & TricksSocial Media Tips & Tricks
Social Media Tips & TricksMamba Media
 
Would your PR Agency's pitch Embarress your Business
Would your PR Agency's pitch Embarress your BusinessWould your PR Agency's pitch Embarress your Business
Would your PR Agency's pitch Embarress your BusinessFrank Strong
 
Social Media Targeting
Social Media TargetingSocial Media Targeting
Social Media TargetingAliza Sherman
 
Candidates' narrative strength part 2
Candidates' narrative strength part 2Candidates' narrative strength part 2
Candidates' narrative strength part 2dllavoy
 
Candidates' narrative strength - COMPLETE
Candidates' narrative strength - COMPLETECandidates' narrative strength - COMPLETE
Candidates' narrative strength - COMPLETEdllavoy
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network MarketingArun Pattnaik
 
Candidates' narrative strength
Candidates' narrative strengthCandidates' narrative strength
Candidates' narrative strengthdllavoy
 
Social Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free toolsSocial Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free toolsMatthew J. Kushin, Ph.D.
 

Was ist angesagt? (20)

Twitter for jobsearch
Twitter for jobsearchTwitter for jobsearch
Twitter for jobsearch
 
Social media for business
Social media for businessSocial media for business
Social media for business
 
Measuring Digital Influence: Kred, Klout - Are they good?
Measuring Digital Influence: Kred, Klout - Are they good?Measuring Digital Influence: Kred, Klout - Are they good?
Measuring Digital Influence: Kred, Klout - Are they good?
 
Social Media Metrics: Free tools to help you measure your success
Social Media Metrics: Free tools to help you measure your successSocial Media Metrics: Free tools to help you measure your success
Social Media Metrics: Free tools to help you measure your success
 
Linked in for real estate professionals
Linked in for real estate professionalsLinked in for real estate professionals
Linked in for real estate professionals
 
Building Community in Blogger Outreach
Building Community in Blogger OutreachBuilding Community in Blogger Outreach
Building Community in Blogger Outreach
 
Data Driven Marketing
Data Driven MarketingData Driven Marketing
Data Driven Marketing
 
How to Make LinkedIN Your Number One Referral Network
How to Make LinkedIN Your Number One Referral NetworkHow to Make LinkedIN Your Number One Referral Network
How to Make LinkedIN Your Number One Referral Network
 
Your Social Media Personality Type Is Killing Your Engagement
Your Social Media Personality Type Is Killing Your Engagement Your Social Media Personality Type Is Killing Your Engagement
Your Social Media Personality Type Is Killing Your Engagement
 
Social Media Tips & Tricks
Social Media Tips & TricksSocial Media Tips & Tricks
Social Media Tips & Tricks
 
Would your PR Agency's pitch Embarress your Business
Would your PR Agency's pitch Embarress your BusinessWould your PR Agency's pitch Embarress your Business
Would your PR Agency's pitch Embarress your Business
 
Social Media Targeting
Social Media TargetingSocial Media Targeting
Social Media Targeting
 
ORM instruments
ORM instrumentsORM instruments
ORM instruments
 
Article Facebook Likes (164)
Article Facebook Likes (164)Article Facebook Likes (164)
Article Facebook Likes (164)
 
Candidates' narrative strength part 2
Candidates' narrative strength part 2Candidates' narrative strength part 2
Candidates' narrative strength part 2
 
Candidates' narrative strength - COMPLETE
Candidates' narrative strength - COMPLETECandidates' narrative strength - COMPLETE
Candidates' narrative strength - COMPLETE
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network Marketing
 
SEO
SEOSEO
SEO
 
Candidates' narrative strength
Candidates' narrative strengthCandidates' narrative strength
Candidates' narrative strength
 
Social Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free toolsSocial Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free tools
 

Andere mochten auch

Partying in the Profession! California Library Association
Partying in the Profession! California Library AssociationPartying in the Profession! California Library Association
Partying in the Profession! California Library AssociationPatrick "PC" Sweeney
 
Expanding social media to Hyper Local
Expanding social media to Hyper LocalExpanding social media to Hyper Local
Expanding social media to Hyper LocalPatrick "PC" Sweeney
 
Computers in libraries - SuperPac Hacks for your Library
Computers in libraries - SuperPac Hacks for your LibraryComputers in libraries - SuperPac Hacks for your Library
Computers in libraries - SuperPac Hacks for your LibraryPatrick "PC" Sweeney
 
The story sailboat and better lessons in Library Advocacy
The story sailboat and better lessons in Library AdvocacyThe story sailboat and better lessons in Library Advocacy
The story sailboat and better lessons in Library AdvocacyPatrick "PC" Sweeney
 

Andere mochten auch (7)

Partying in the Profession! California Library Association
Partying in the Profession! California Library AssociationPartying in the Profession! California Library Association
Partying in the Profession! California Library Association
 
Expanding social media to Hyper Local
Expanding social media to Hyper LocalExpanding social media to Hyper Local
Expanding social media to Hyper Local
 
Computers in libraries - SuperPac Hacks for your Library
Computers in libraries - SuperPac Hacks for your LibraryComputers in libraries - SuperPac Hacks for your Library
Computers in libraries - SuperPac Hacks for your Library
 
Qr codes in libraries (jp and pc)
Qr codes in libraries (jp and pc)Qr codes in libraries (jp and pc)
Qr codes in libraries (jp and pc)
 
Cla presentation rough notes
Cla presentation rough notesCla presentation rough notes
Cla presentation rough notes
 
The story sailboat and better lessons in Library Advocacy
The story sailboat and better lessons in Library AdvocacyThe story sailboat and better lessons in Library Advocacy
The story sailboat and better lessons in Library Advocacy
 
Community Building In the Library
Community Building In the LibraryCommunity Building In the Library
Community Building In the Library
 

Ähnlich wie Social Media and Social Capital

Social networking for the professional social networker
Social networking for the professional social networkerSocial networking for the professional social networker
Social networking for the professional social networkerPatrick "PC" Sweeney
 
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...Allison Fabella
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessSarah Page
 
Social Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HRSocial Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HRNAS Recruitment
 
How can we use all this technology
How can we use all this technologyHow can we use all this technology
How can we use all this technologyBeth Kanter
 
AMA Influencer Marketing Deck
AMA Influencer Marketing DeckAMA Influencer Marketing Deck
AMA Influencer Marketing DeckJoe Cox
 
Simplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & DifferentiationSimplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
 
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Carie Lewis Carlson
 
Top 10 Tips for Social Media Engagement
Top 10 Tips for Social Media EngagementTop 10 Tips for Social Media Engagement
Top 10 Tips for Social Media EngagementAdam Hirsch
 
Center for Nonprofit Excellent Workshop
Center for Nonprofit Excellent WorkshopCenter for Nonprofit Excellent Workshop
Center for Nonprofit Excellent WorkshopBeth Kanter
 
Get The Job With Social Media
Get The Job With Social MediaGet The Job With Social Media
Get The Job With Social MediaClaus Enevoldsen
 
Pages and profiles facebook and pinterest
Pages and profiles facebook and pinterest Pages and profiles facebook and pinterest
Pages and profiles facebook and pinterest Susan Chesley Fant
 
Personal Branding Through Social Media 06 18 2009
Personal Branding Through Social Media 06 18 2009Personal Branding Through Social Media 06 18 2009
Personal Branding Through Social Media 06 18 2009Susby Digital
 
Lastest and Coolest In Internet Marketing
Lastest and Coolest In Internet MarketingLastest and Coolest In Internet Marketing
Lastest and Coolest In Internet Marketinghillarybressler
 
Using social media_in_your_job_search_v4_2_sep
Using social media_in_your_job_search_v4_2_sepUsing social media_in_your_job_search_v4_2_sep
Using social media_in_your_job_search_v4_2_sepMike Lally
 

Ähnlich wie Social Media and Social Capital (20)

Social networking for the professional social networker
Social networking for the professional social networkerSocial networking for the professional social networker
Social networking for the professional social networker
 
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
 
Social Media: Whats The Buzz?
Social Media: Whats The Buzz?Social Media: Whats The Buzz?
Social Media: Whats The Buzz?
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Social Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HRSocial Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HR
 
How can we use all this technology
How can we use all this technologyHow can we use all this technology
How can we use all this technology
 
AMA Influencer Marketing Deck
AMA Influencer Marketing DeckAMA Influencer Marketing Deck
AMA Influencer Marketing Deck
 
Simplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & DifferentiationSimplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & Differentiation
 
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
 
Top 10 Tips for Social Media Engagement
Top 10 Tips for Social Media EngagementTop 10 Tips for Social Media Engagement
Top 10 Tips for Social Media Engagement
 
Center for Nonprofit Excellent Workshop
Center for Nonprofit Excellent WorkshopCenter for Nonprofit Excellent Workshop
Center for Nonprofit Excellent Workshop
 
Get The Job With Social Media
Get The Job With Social MediaGet The Job With Social Media
Get The Job With Social Media
 
Pages and profiles facebook and pinterest
Pages and profiles facebook and pinterest Pages and profiles facebook and pinterest
Pages and profiles facebook and pinterest
 
Personal Branding Through Social Media 06 18 2009
Personal Branding Through Social Media 06 18 2009Personal Branding Through Social Media 06 18 2009
Personal Branding Through Social Media 06 18 2009
 
Lastest and Coolest In Internet Marketing
Lastest and Coolest In Internet MarketingLastest and Coolest In Internet Marketing
Lastest and Coolest In Internet Marketing
 
ArtsLab SF
ArtsLab SF ArtsLab SF
ArtsLab SF
 
Session 1 outline presentation.final
Session 1 outline presentation.finalSession 1 outline presentation.final
Session 1 outline presentation.final
 
Social + Technology
Social + TechnologySocial + Technology
Social + Technology
 
Social + Technology
Social + TechnologySocial + Technology
Social + Technology
 
Using social media_in_your_job_search_v4_2_sep
Using social media_in_your_job_search_v4_2_sepUsing social media_in_your_job_search_v4_2_sep
Using social media_in_your_job_search_v4_2_sep
 

Mehr von Patrick "PC" Sweeney

Building Political Support for Library Funding
Building Political Support for Library FundingBuilding Political Support for Library Funding
Building Political Support for Library FundingPatrick "PC" Sweeney
 
Building relationships that matter for libraries
Building relationships that matter for librariesBuilding relationships that matter for libraries
Building relationships that matter for librariesPatrick "PC" Sweeney
 
Communication Best Practices for Libraries
Communication Best Practices for LibrariesCommunication Best Practices for Libraries
Communication Best Practices for LibrariesPatrick "PC" Sweeney
 
Facebook email and big data for libraries
Facebook email and big data for librariesFacebook email and big data for libraries
Facebook email and big data for librariesPatrick "PC" Sweeney
 
Build Political Power for your Library
Build Political Power for your LibraryBuild Political Power for your Library
Build Political Power for your LibraryPatrick "PC" Sweeney
 
From Advocates to Activists and Power Mapping
From Advocates to Activists and Power MappingFrom Advocates to Activists and Power Mapping
From Advocates to Activists and Power MappingPatrick "PC" Sweeney
 
Facebook email and big data for libraries
Facebook email and big data for librariesFacebook email and big data for libraries
Facebook email and big data for librariesPatrick "PC" Sweeney
 
Legislative Action Training For Librarians
Legislative Action Training For LibrariansLegislative Action Training For Librarians
Legislative Action Training For LibrariansPatrick "PC" Sweeney
 
ABQLA Conference "Making it Happen Together"
ABQLA Conference "Making it Happen Together"ABQLA Conference "Making it Happen Together"
ABQLA Conference "Making it Happen Together"Patrick "PC" Sweeney
 

Mehr von Patrick "PC" Sweeney (20)

Cil workshop 2021
Cil workshop 2021Cil workshop 2021
Cil workshop 2021
 
Library advocacy fundamentals
Library advocacy fundamentalsLibrary advocacy fundamentals
Library advocacy fundamentals
 
Intro to library ballot campaigns
Intro to library ballot campaignsIntro to library ballot campaigns
Intro to library ballot campaigns
 
Building Political Support for Library Funding
Building Political Support for Library FundingBuilding Political Support for Library Funding
Building Political Support for Library Funding
 
Building relationships that matter for libraries
Building relationships that matter for librariesBuilding relationships that matter for libraries
Building relationships that matter for libraries
 
Communication Best Practices for Libraries
Communication Best Practices for LibrariesCommunication Best Practices for Libraries
Communication Best Practices for Libraries
 
Holistic digital strategies
Holistic digital strategies Holistic digital strategies
Holistic digital strategies
 
Facebook email and big data for libraries
Facebook email and big data for librariesFacebook email and big data for libraries
Facebook email and big data for libraries
 
Build Political Power for your Library
Build Political Power for your LibraryBuild Political Power for your Library
Build Political Power for your Library
 
From Advocates to Activists and Power Mapping
From Advocates to Activists and Power MappingFrom Advocates to Activists and Power Mapping
From Advocates to Activists and Power Mapping
 
Power mapping (Niche Academy)
Power mapping (Niche Academy)Power mapping (Niche Academy)
Power mapping (Niche Academy)
 
From Advocates to Activists
From Advocates to ActivistsFrom Advocates to Activists
From Advocates to Activists
 
Facebook email and big data for libraries
Facebook email and big data for librariesFacebook email and big data for libraries
Facebook email and big data for libraries
 
Pennsylvannia Library Training
Pennsylvannia Library TrainingPennsylvannia Library Training
Pennsylvannia Library Training
 
Legislative Action Training For Librarians
Legislative Action Training For LibrariansLegislative Action Training For Librarians
Legislative Action Training For Librarians
 
Your message matters
Your message mattersYour message matters
Your message matters
 
Curating your library supporters
Curating your library supportersCurating your library supporters
Curating your library supporters
 
From Advocates to Activists
From Advocates to ActivistsFrom Advocates to Activists
From Advocates to Activists
 
ABQLA Conference "Making it Happen Together"
ABQLA Conference "Making it Happen Together"ABQLA Conference "Making it Happen Together"
ABQLA Conference "Making it Happen Together"
 
Geneva full day training
Geneva full day trainingGeneva full day training
Geneva full day training
 

Kürzlich hochgeladen

Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embeddingZilliz
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfSeasiaInfotech2
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfRankYa
 
Vector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector DatabasesVector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector DatabasesZilliz
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024The Digital Insurer
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 

Kürzlich hochgeladen (20)

Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embedding
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdf
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
 
Vector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector DatabasesVector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector Databases
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 

Social Media and Social Capital

  • 2. Social Media – The Power Source www.pcsweeney.com
  • 3. Social Capital - Harnessing the Power “refers to the collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other” - Putnam www.pcsweeney.com
  • 4. Where Do I Begin? - Evaluation Your Online Profile  Directories  Static Websites  News Sites  Online Maps www.pcsweeney.com
  • 5. More Evaluation – Social Profile They’re already talking  Yelp  Foursquare  Twitter  Facebook  Blogs Your staff is probably already talking too! www.pcsweeney.com
  • 6. Even More Evaluation… What are they using? www.pcsweeney.com
  • 7. It’s Decision Time! •Brand Name? •Organization Run? •Employee Run? •Which tools? •What will you say? •Who is your audience? www.pcsweeney.com
  • 8. Policies, Policies, Policies  Staff Polices  Patron interaction Policies  Personal use polices  Blogging Polices  Twitter Policies  Facebook Policies  And more!! www.pcsweeney.com
  • 9. Ready to Launch Consistency=Branding  Register your name -Knowem.com  Logo/Photo  Description  Tags www.pcsweeney.com
  • 10. How to Find Friends…  Communicate Hashtags  Ask  Contests  Promotions  Retweets  Answer ?s  BE FRIENDLY!!  Or… www.pcsweeney.com
  • 11. Catch a Meme Wave! www.pcsweeney.com
  • 12. Catch a Meme Wave! www.pcsweeney.com
  • 13. Catch a Meme Wave! www.pcsweeney.com
  • 14. What Not to Do…  Negativity  Lie  Religion  Sex  Politics  Troll www.pcsweeney.com
  • 15. Monitoring Your Message  Google Alerts  TwinBox  Searches  Rating Sites  Listen www.pcsweeney.com
  • 16. They Are Talking… Now What? www.pcsweeney.com
  • 17. How Will You Spend Your Social Capital? What do they want? Connect with Cities Collaborate with organizations Public support Promoting services/programs Advertising eBranch/OPAC Promote online materials Local bands/artists www.pcsweeney.com
  • 18. Bonus Slide- This Part is for You! Don’t forget about YOUR social network! www.pcsweeney.com