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The @One eReader bar: Apple
  inspired, library designed

  Lisa Kurt, Emerging Technologies Librarian,
          University of Nevada, Reno
 Tod Colegrove, Head of DeLaMare Science &
Engineering Library, University of Nevada, Reno
Great idea!




Available online: http://jarvisslacks.com/2011/01/05/the-rhetorical-situation-where-do-ideas-come-from/
The place: @one




http://vimeo.com/27789194
Why apple?




Available online: http://cdn.slashgear.com/wp-content/uploads/2011/03/apple-store.jpg
Why apple?




Available online: http://forums.macrumors.com/showthread.php?t=811341
Temple vs. user engagement




Available online: http://people.bu.edu/wwildman/WeirdWildWeb/media/galleries/philosophy/philosophy_gallery.htm
"A library, to modify the famous metaphor
  of Socrates, should be the delivery
  room for the birth of ideas...”

                     The Need for Continuity
                            -Norman Cousins
              ALA Bulletin vol.48, no.9 Oct. 1954
Time for…




      Photo by jenni from the block on flickr cc license Attribution
Libguides
First iteration:
beginning of April 2011
How we succeeded
                                                                        + FAILED
                                                                Awesome teamwork!




                                                                  but underwhelming result…




Photo by PopCultureGeek.com on flickr cc license Attribution
Second iteration: mid-April 2011
Promos!
Promos!




http://youtu.be/cirARyPB4co
How we mostly succeeded!




http://youtu.be/RoJ_ejRlO-M

Over a 3-day period, 1 out of 37 through the gate
went “hands-on” with at least one of the devices.
How we succeeded
How we succeeded and FAILED
   Where we were…




Photo by mikebaird on flickr cc license Attribution



                                     Where we wanted to go 



                                                               Photo by edwardopilopilous on flickr cc license Attribution
Third/Fourth iterations
How we succeeded




       http://youtu.be/YzCYIwwr7mE
27.7% increase in length of ave. encounter
    30.6% increase in gate count ratio
and how we FAILED…
the rundown
Thank you!
Twitter: @lisapisa77       Twitter: @pcolegrove
lkurt@unr.edu              pcolegrove@unr.edu
http://www.lisakurt.com

Slideshare: http://www.slideshare.net/lisakurt/unr-
   knowledge-center-one-ereader-bar-9718384

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Raising the eReader bar: Apple inspired, library designed

Hinweis der Redaktion

  1. Highlights of the proposalhttp://jarvisslacks.com/2011/01/05/the-rhetorical-situation-where-do-ideas-come-from/
  2. Appeal of location
  3. Design for change/flexibility/responsive/beautifulIntentional design: thoughtful whitespace for clean look, typography carefully chosenEffective use of space, lines, color, textures, and shapes
  4. Design for change/flexibility/responsive/beautiful
  5. School of AthensWe have some beautiful library buildings but that is not our main reason for existenceWhat are we here for? User engagement, learning and educationhttp://people.bu.edu/wwildman/WeirdWildWeb/media/galleries/philosophy/philosophy_gallery.htm
  6. Full quote: “The library is not a shrine for the worship of books. It is not a temple where literary incense must be burned or where one’s devotion to the bound book is expressed in ritual. A library, to modify the famous metaphor of Socrates, is the delivery room for the birth of ideas- a place where history comes to life.”Need for Continuity –Norman CousinsALA Bulletin vol.48, no.9 Oct. 1954
  7. jenni from the blockPlayed with devicesMention who/roles
  8. Easy way to get info about the eReader bar online with lots of different info very quicklyMany authors able to addCollaborative authorship
  9. Some things we got right or came close BUTFAILURE:Location all wrongHad the look of a “backpack dumped out”Users were unsure of it…they were not exploringWe didn’t promo it yetGood thing we tried it all out as soon as we could because we learned MUCH faster this way!
  10. Explain what we did/ what changed
  11. QR codesStill displayAnimated displayWebsite spot
  12. Embed and show Daniel’s animated promo clip
  13. Play video of students engaging
  14. One octopus kite is amazing but we wanted to aim higher and do better and have more octopus kite awesomeness!!We did well on the second iteration and going into the third but we made mistakes going into the fourth iteration
  15. 27.7% increase in length of ave encounter - on average interacting longer with the display30.6%increase in gate count ratio - higher percentage of people coming through the gate are interacting with the displaySignificant jump of both the Poster and the Kindle: from 14.7% to 23.8% when the display relocated to 2nd floor
  16. Our intentions were good but…We changed things that already worked well but not necessarily for the betterWe did get more traffic at times with the new locationGuarding it did not work
  17. Bit.ly stats and libguide stats rundown – focus on the story/timeline of when librarians were posted/standing guard