This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?

1. May - June 2010 Transformational ICT The Benefits of Social Media for Business

2. Identity WEBTREATS etc How many icons do you recognise? #TICTEM10

4. Where do we go from here?

13. The big three

14. Facebook – is it safe? http://nyti.ms/bAj58M

17. Facebook Groups Nov 2008 1,623 members 2064 1195 140 745 341 800 August 2009 3,539 members 6 Scotland based Groups May 2010 5,285 members

19. Twitter

20. Micro blogging

24. Social Media in action

29. Social Media in action Manchester International Festival

32. Events & conferences

33. Ambient participation

34. More than on paper… www.slideshare.net/pcmcreative

37. Questions WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.com TWITTER: http://twitter.com/pcmcreative RETAGGR: http://www.retaggr.com/card/pcmcreative Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business. PCM creative in action community network on Ning