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Manchester - BAFA - Social Media for Festivals

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PCM creative
PCM creative

PCM creative's CJ delivered this presentation to British Arts Festival Association members in Manchester at Noise Free Arts Lab on 19 May 2010

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Festivals & Social Media Manchester 2010
Social Media Let’s start a conversation #bafa10
Tell me... ,[object Object],[object Object],[object Object],[object Object],PCM creative - social media made simple
Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is it just a Fad? http://bit.ly/cMiehn
Old Media vs. New Media ,[object Object],[object Object],[object Object]
The 7 Roads of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What about my festival? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What about my festival? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media?
 
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media? On the streets
Be social with your media http://bit.ly/aWGcEP Birds Eye View Film Festival http://bit.ly/9N9h31 Glastonbury Festival Popcorn Hat Players & Harrisburg Shakespeare Festival http://bit.ly/bQfmPe http://bit.ly/d5ghAE http://bit.ly/9YlwHY
Old Media meets New Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media - defined ,[object Object],[object Object],[object Object]
Experiences...
Web 2.0 ,[object Object],[object Object],[object Object]
Time ,[object Object],[object Object],[object Object],[object Object],[object Object]
Adding Social Media ,[object Object]
Why Social Networking? Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
Facebook ,[object Object],[object Object],Information from crunchbase Official statistic from Facebook
Facebook - A Bewildering Tangle http://nyti.ms/bAj58M
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The State of Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Groups Nov 2008 1,623 members 1141 1119 140 414 193 532 August 2009 3,539 members 6 Scotland Arts Groups
Niche Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],http://bit.ly/a88Eh8 www.shifthappens.ning.com
Twitter
Twitter ,[object Object],[object Object],[object Object],Information from crunchbase
The 5 steps to success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Is any body out there? Festival Festivals UK Festivals Festivals UK
Conversation Updates written and sent when your profile is locked will only be seen by people who follow you Tweets sent when your profile is unlocked will also be published in the global timeline @twittername Sends an update seen by everyone but intended for one person RT @twittername with the original update indicates that you are repeating an interesting tweet you want your followers to see. This is called Re-Tweeting
Followers to Friends Twitter for beginners on Issuu http://bit.ly/4yngN
Connecting ,[object Object],Building On-Line Community Starts Off-Line Jason Falls - @jasonfalls on Twitter
The Interweb Thingy “ All the high-speed cables in the world are worthless without material that the public want to download.” Digital Britain. An opportunity missed. http://bit.ly/Exk9k
Holistic Digital Development ,[object Object],[object Object],[object Object],www.getambition.com http://bit.ly/d6Skj6
Collected Knowledge ,[object Object],[object Object],[object Object],[object Object],http://www.getambition.com/resources
Social Networking www.getambition.ning.com
What is important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Live Documentation #BAFA10
Filtering ,[object Object],[object Object],[object Object],[object Object]
Collecting Manchester International Festival
Engaging
Engagement ,[object Object],[object Object],http://bit.ly/b71cEe http://bit.ly/aXDYXK
Ambient Participation
Documenting
Live Streaming ,[object Object],[object Object],http://bit.ly/9lzFkg Nottingham Creative Business Awards Launch 2009
Stay Connected JOIKUSPOT premium Notebook PC or Mac Mobile Broadband Mobile wifi hub
Sharing
Making it Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://bit.ly/policytool
All roads lead home Audience Agents Venue booker Funders Fans Artists Staff, Cast & Crew Schools Press PCM creative - social media made simple
Call to Action ,[object Object],[object Object],[object Object],[object Object]
Questions WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.com TWITTER: http://twitter.com/pcmcreative RETAGGR: http://www.retaggr.com/card/pcmcreative Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business. PCM creative in action community network on Ning

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Manchester - BAFA - Social Media for Festivals

  • 1. Festivals & Social Media Manchester 2010
  • 2. Social Media Let’s start a conversation #bafa10
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  • 5. Is it just a Fad? http://bit.ly/cMiehn
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  • 10. What is Social Media?
  • 11.  
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  • 13. Social Media? On the streets
  • 14. Be social with your media http://bit.ly/aWGcEP Birds Eye View Film Festival http://bit.ly/9N9h31 Glastonbury Festival Popcorn Hat Players & Harrisburg Shakespeare Festival http://bit.ly/bQfmPe http://bit.ly/d5ghAE http://bit.ly/9YlwHY
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  • 21. Why Social Networking? Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
  • 22.
  • 23. Facebook - A Bewildering Tangle http://nyti.ms/bAj58M
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  • 26. Facebook Groups Nov 2008 1,623 members 1141 1119 140 414 193 532 August 2009 3,539 members 6 Scotland Arts Groups
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  • 31. Is any body out there? Festival Festivals UK Festivals Festivals UK
  • 32. Conversation Updates written and sent when your profile is locked will only be seen by people who follow you Tweets sent when your profile is unlocked will also be published in the global timeline @twittername Sends an update seen by everyone but intended for one person RT @twittername with the original update indicates that you are repeating an interesting tweet you want your followers to see. This is called Re-Tweeting
  • 33. Followers to Friends Twitter for beginners on Issuu http://bit.ly/4yngN
  • 34.
  • 35. The Interweb Thingy “ All the high-speed cables in the world are worthless without material that the public want to download.” Digital Britain. An opportunity missed. http://bit.ly/Exk9k
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  • 48. Stay Connected JOIKUSPOT premium Notebook PC or Mac Mobile Broadband Mobile wifi hub
  • 50.
  • 51. All roads lead home Audience Agents Venue booker Funders Fans Artists Staff, Cast & Crew Schools Press PCM creative - social media made simple
  • 52.
  • 53. Questions WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.com TWITTER: http://twitter.com/pcmcreative RETAGGR: http://www.retaggr.com/card/pcmcreative Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business. PCM creative in action community network on Ning