This document provides an overview of social business and how organizations can leverage social technologies. It discusses that the world is becoming more instrumented, interconnected and intelligent. A social business embraces networks of people to create value by being engaged, transparent and nimble. Examples are provided of how companies have driven value through social business approaches. An IBM social business framework and toolkit are outlined to help organizations transform into social businesses.

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2. Get Social. D o B us ines s .
Pam Chandor | Global Director
Social Business & Web Experience
March 2011

3. Agenda
•
Why Social Business?
•
Tenets of a Social Business
•
Business Successes
•
Technology Behind Social Business
•
Helping You Get There

4. The world is changing, and becoming more…
Instrumented
Smartphone shipments will outpace PCs
by 2012
Interconnected
Social networking accounts for
22% of all online time
Intelligent
The social data analytics opportunity will grow
to 1 Zettabyte by 2011

5. A Social Media Revolution

6. The world is changing
Of nearly 1700 executives surveyed by McKinsey
74% integrating Web 2.0 with customer interaction
75% integrating Web 2.0 into employee day-to-day activities
71% integrating Web 2.0 with partner/supplier interaction
Policy
?
Integration
Adoption

7. An organization’s business network is a system of
people that is fundamentally changing from the ground
up...
Employees:
are using social media in all facets of their lives, including work
Customers:
are leading the conversations that define brands
Competitors:
are crowd-sourcing ideas to bring new solutions to market

8. ...demanding a new approach
Analytics Systems Thinking Collaboration
Help clients turn data into Need to acknowledge that Clients can use social software
information and information complexity comes from to get closer to their customers,
into insight that drives interconnected systems – a but must also transform
smarter business system of systems internally, to social
decisions businesses

9. Social Business
On a smarter planet, people are transforming the way they
interact... and this transformation is impacting the way
business is being done
Why Social Business matters...
95% of standout Standout organizations
organizations will focus are 57% more likely to
more on “getting closer to allow their people to use
the customer” over the next social and collaborative
5 years. tools.
– IBM CEO Study 2010 – IBM CHRO Study 2010

10. A Social Business
embraces networks of people to create business value
Engaged
At its core, Transparent
a Social Business is:
Nimble

11. Engaged
Connecting people – whether customers, partners or
employees – as networks to drive innovation

12. Transparent
Removing unnecessary boundaries inside and outside
the organization to allow your people and culture to
reflect your brand and your values

13. Nimble
Leveraging these networks to speed up business,
gain real-time insight and make quicker and better
decisions

14. Entry Points A Social Business
Traditional Trusted relationships
Brand advocacy
Business Deepen client
Marketing, 'Push' marketing
relationships
Customer Control Shares insights to generate
Service Drive
break-through ideas and
speeds time to market
operational
Product and R&D New ideas (internal)
effectiveness
Service Market testing Reaches out to professional
Development networks
Workforce
optimization
Operations, Email and phone
Human Knowledge silos
Resources

15. Available both on premises and in the cloud.

16. Business Success

17. Driving value from Social Business
To get the benefits of social business, you need:
●
Secure, scalable technology
●
Business outcomes that matter
●
Responsible management practices

18. IBM Social Business Framework
®
IBM Social Business Toolkit APIs
IBM Value-added Modules Partner Value-added Modules
Business Enterprise Public Social
Commerce Social Networks Rich Media
Analytics Content Mgmt Applications
Business Application Compliance & Gaming
Social Analytics Process Mgmt Integration Archiving Discovery
IBM Social Business Core Modules
Profiles Presence, Chat Messaging & Workflow &
Communities & Telephony PIM Forms Portal
Social Collab. Microblogging Meetings & Document Mobile Connectors
Services Audio/Video Management
Solutions
Customer Experience Sales Force Automation Partner Collaboration Operations

19. McKinsey
A broad study of
3,249 executives
“…the fully networked enterprise can achieve…
●
the highest levels of market share gains
●
increased self-reported profitability
●
and distributed decision making and work.”
McKinsey Quarterly
December 2010
The Rise of a
Network Enterprise

20. Helping you get there...
Business need. We'll look at the results that our
businesses need and work backwards to create systems that deliver those results.
Social Business Framework. A practical roadmap to becoming a
social business...everything from cultural transformation to governance, to technology.
Catalyze our Community. Business partner and developer tools for open,
transparent and secure applications
Increase the depth our our core technologies.
●
world-class predictive analytics
●
enterprise grade software in terms of compliance, security, governance and scale
●
innovation in mobility
●
Unified Communications and the flexibility of Cloud and hybrid deployment