1. By: Pablo Echeverria

2.  “Culture plays an important role in shaping
the values, attitudes and characteristics of
consumers, which is a key determinant of
behavior.” -Neleen Leslie

3. Ethos: has to do with values of
people or culture and credibility.

14. In countries where women are not
considered as important figures, IKEA
had to eliminate them as part of there
advertisements.