1. InfoAnchorage.com
How to be part of the cloud
Hugo Magalhães
CLOUDVIEWS.ORG ■ Cloud Computing Conference ■ Porto ■ May 29, 2009

2. Does every
business has
access to software
applications that
map their
processes?
Are they cheap and
easy to use?

3. Start by creating the Application.
Excel
Manual

4. Organize it.
Lists Forms
Calendars

5. Share it.
Roles
Users

6. Why choose the cloud?
Benefits

7. Why choose the cloud?
Benefits
 For an IT business:

8. Why choose the cloud?
Benefits
 For an IT business:
 Large ecosystem of possible IT partners.

9. Why choose the cloud?
Benefits
 For an IT business:
 Large ecosystem of possible IT partners.
 Greater visibility.

10. Why choose the cloud?
Benefits
 For an IT business:
 Large ecosystem of possible IT partners.
 Greater visibility.
 Bypass existent Supply Chain.

11. Why choose the cloud?
Benefits
 For an IT business:
 Large ecosystem of possible IT partners.
 Greater visibility.
 Bypass existent Supply Chain.
For SMBs:

12. Why choose the cloud?
Benefits
 For an IT business:
 Large ecosystem of possible IT partners.
 Greater visibility.
 Bypass existent Supply Chain.
For SMBs:
 No upfront costs.

13. Why choose the cloud?
Benefits
 For an IT business:
 Large ecosystem of possible IT partners.
 Greater visibility.
 Bypass existent Supply Chain.
For SMBs:
 No upfront costs.
 Pay as you go.

14. Why choose the cloud?
Problems

15. Why choose the cloud?
Problems
 New non-proved business models.

16. Why choose the cloud?
Problems
 New non-proved business models.
 Business are skeptical when their data is outside their
company.

17. Starting an IT shop in Portugal.
Problems and challenges
“Someone once told me that the probability of an
entrepreneur getting venture capital is the same
as getting struck by lightning while standing at
the bottom of a swimming pool on a sunny day.
This may be too optimistic.”
Guy Kawasaki

18. Starting an IT shop in Portugal.
Problems and challenges
 Investor questions:

19. Starting an IT shop in Portugal.
Problems and challenges
 Investor questions:
1. Do you have customers? Hum, no customers? What about potential
customers?

20. Starting an IT shop in Portugal.
Problems and challenges
 Investor questions:
1. Do you have customers? Hum, no customers? What about potential
customers?
2. Not a fully developed product?

21. Starting an IT shop in Portugal.
Problems and challenges
 Investor questions:
1. Do you have customers? Hum, no customers? What about potential
customers?
2. Not a fully developed product?
 IT business products are hard to sell to investors.

22. Starting an IT shop in Portugal.
Problems and challenges
 Investor questions:
1. Do you have customers? Hum, no customers? What about potential
customers?
2. Not a fully developed product?
 IT business products are hard to sell to investors.
 Primarily investment is made in sales not in debt.

23. Starting an IT shop in Portugal.
Problems and challenges
 Investor questions:
1. Do you have customers? Hum, no customers? What about potential
customers?
2. Not a fully developed product?
 IT business products are hard to sell to investors.
 Primarily investment is made in sales not in debt.
 Bottom lines:

24. Starting an IT shop in Portugal.
Problems and challenges
 Investor questions:
1. Do you have customers? Hum, no customers? What about potential
customers?
2. Not a fully developed product?
 IT business products are hard to sell to investors.
 Primarily investment is made in sales not in debt.
 Bottom lines:
1. Go after the market and then develop the product (if you can).

25. Starting an IT shop in Portugal.
Problems and challenges
 Investor questions:
1. Do you have customers? Hum, no customers? What about potential
customers?
2. Not a fully developed product?
 IT business products are hard to sell to investors.
 Primarily investment is made in sales not in debt.
 Bottom lines:
1. Go after the market and then develop the product (if you can).
2. Bootstrap you company.

26. Starting an IT shop in Portugal.
Problems and challenges
 Investor questions:
1. Do you have customers? Hum, no customers? What about potential
customers?
2. Not a fully developed product?
 IT business products are hard to sell to investors.
 Primarily investment is made in sales not in debt.
 Bottom lines:
1. Go after the market and then develop the product (if you can).
2. Bootstrap you company.
Check Seth Godin's free e-book The Bootstrapper's Bible .

27. hugo@infoanchorage.com