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Now what?
   12 steps to thriving in a different world
       Karen Hyman and Peter Bromberg
       Public Library Association
       Philadelphia, PA
       March 15, 2012
•Steps 1,2,5,6,9.10: Copyright Karen Hyman, karendhyman@gmail.com
•Steps 3,4,7,8,11,12: CC License: Attribution-NonCommercial-ShareAlike (CC BY-NC-SA 2.5),
                      Peter Bromberg, peterbromberg@gmail.com
Today we will explore
how to …
  • Keep up morale.
  • Be there for your customers.
  • Think strategically and creatively in a
    challenging environment.
  • Grow your libraries, even now.
  • Enjoy your accomplishments…the good
    old day could be today.
Or in other words
• Improve your day, your life, and your
  library.
• Eliminate stressors/develop coping skills.
• Make choices/develop strategies that give
  you the best chance of success.
Step One



           Step into the
             present.
Things have changed, things are changing, things will change again.
Has any of this happened to you
lately?
• Deteriorating relationships with funders?
• Furloughs, layoffs, decreased hours?
• Frozen or reduced budgets?
• Struggle to find your place in a avalanche of
  change?
• The Hunger Games among authors, publishers,
  aggregators, booksellers and libraries?

Does it all look and feel long-term?
Step Two




Live by your wits.
We don’t know what’s
  going to happen.
   But we can know what IS happening.
Personalized News: 1978

Walter Cronkite appears on the screen. He begins, “Good
Evening, Fran…A source close to the NY Times Book Review
calls [your book] ‘splendid, brilliantly funny, a surefire hit.’
A reputable Hollywood authority… reports cutthroat
bidding for the movie rights…On the home front, Lauren
Bacall called a press conference this afternoon to announce
she wants to trade apartments with you.

Well Fran, that about wraps it up for now…


              Fran Lebowitz. No News is Preferable.
              In Metropolitan Life. New York: E.P. Dutton, 1978.
Personalized News in 2012
  Developers aren’t just thinking about building for
 different screen sizes, but around a whole range of
 factors that affect how, where, what and when we
 read… It’s a mix of what’s going on in the world and
 what’s going on in your world, fused together. And it
 might seem weird that I’m looking at a picture of my
 daughters, and then the next flip I’m reading a story
about Iran. But to me as a reader, when I’m standing in
 line waiting to get my coffee, those things are what
                     I care about.

                            Tim Carmody. The Future of Context:
    Mobile Reading from Google to Flipboard to FLUD at wired.com
There has never been more
opportunity…
• To lead from where you are.
• To learn all you can and have fun doing it.
• To deliver your message.
• To share ideas.
• To experiment.
• To use (and move on from) cheap and accessible
  technology.
• To be quicker and more nimble than ever before.
Step Three
Be Your Own Leader




   http://marisacat.wordpress.com/2011/06/27/forward-march-2/
Be a one buttock player




http://www.carasonline.net/noticias/274729/benjamin-zander-agenda-cultural
ThePermanent Whitewater
   Importance of Leadership at All Levels
lue nce
                         Inf
The Importance of Leadership ^ at All Levels


     Emergent Leaders: (Peter Northouse)

2.   No formal authority
3.   Motivate others
4.   Initiate new ideas
5.   Seek others’ opinions
6.   Are passionate and involved
lue nce
                         Inf
The Importance of Leadership ^ at All Levels


    Emergent Leader

“I’ll just keep going
    until someone tells
    me to dial it back.”
- Lindsey, Development Director
     Princeton Public Library
Sources of Power
         Adapted from: The Courageous Follower, Ira Challeff




• Connect to purpose             • Choose your action
• Share your knowledge • Choose to follow
• Setting Standards              • Withdraw support
• Faith in self                  • Relationships/Networks
• Speak truth to power           • Honest Communication
• Model behavior                 • Organize/Inspire others
lue nce
                         Inf
The Importance of Leadership ^ at All Levels



         Each of us at any moment can:

    2.   Decide on a desired outcome
    3.   Generate choices
    4.   Take action
    5.   Assess effectiveness of choices
    6.   Learn, and choose again
Step Four
Make Something Up (and steal the rest)




       http://www.flickr.com/photos/nationaalarchief/4193508328 (no copyright)
Make Something Up

        "If we wait for the
        moment when
        everything,
        absolutely everything
        is ready, we shall
        never begin.“
        -Ivan Turgenev
Make Something Up




http://www.flickr.com/photos/bgsulib67/5148528014/sizes/m/in/set-72157625192282865/
Steal The Rest

• Webjunction        • Social Media
• Associations       • ALADirect | ALAConnect
• Consortia          • Blogs
• Literature         • Facebook Groups
• Personal Network   • LinkedIn Groups
• Slideshare.net     • Webinars
• Vendors            • Listservs/Forums
Steal the Platform
Give Back: Put your ideas out there

                                                    "If you have an apple and I
                                                    have an apple and we
                                                    exchange these apples then
                                                    you and I will still each have
                                                    one apple.

                                                    But if you have an idea and I
                                                    have an idea and we
                                                    exchange these ideas, then
                                                    each of us will have two
                                                    ideas."
http://www.flickr.com/photos/candicew/2584669968/
                                                    -George Bernard Shaw
Steal The Rest



   (Coastal Carolina University)




http://www.coastal.edu/library/videos/
Step Five



Connect “authors”
  and “readers.”
What does it mean to be…
•   An author?
•   A publisher?
•   A publicist?
•   A reviewer?
•   An aggregator?
•   A filmmaker?
•   A distributor?
•   A community?
•   A library?
We’ve gone from:
• If you’re so great why aren’t you on a major
  network, in national distribution, or published by
  Harper Collins?
• The movie screen to the home screen to the pc to
  the IPAD to the phone.
• Twentieth Century Fox to indie films to On
  Demand to Youtube.
• NY Times reviews to Amazon reviews to Twitter
  to “social news” on Flipboard and Flud.
So what? why couldn’t you?
• Purchase and manage digital rights.
• Seek out and “publish” your own
  material.
• Work directly with all kinds of
  creators.
• Be a cool curator.
Step Six



  Free up your
     energy.
What reality would
       free up energy,
 creativity and willingness to
get up in the morning for you
 and those who work at your
           library?
Eliminating stressors and
limiting beliefs

    What assumptions do you hold
    about yourself, your library and
    the world, that keep you from
    being who you want to be?
What assumptions?
• I’m powerless.
• It won’t work anyway.
• It’s all a lost cause.
• This is somebody else’s job.
• Things are changing so fast I can’t
  keep up.
• I am waiting for training.
• Etc., etc., etc……
Some ways to get unstuck…
  •   Don’t take things (just) personally.
  •   Get connected.
  •   Learn all you can.
  •   Abandon limited choices.
  •   Experiment. You can start small.
  •   Notice the changes you make.
Make a list of five
  things you are
  tolerating and
       start
eliminating them.
Step Seven
Be a Black Belt in Time Management




       http://prettycoolgifts.com/custom-clocks/157-martial-arts-wall-clock.html
Let Go of Perfection




 http://www.flickr.com/photos/susansimon/4327971938/
Focus on Impact




http://onlyhdwallpapers.com/high-definition-wallpaper/or-that-bigstockphoto-hammer-striking-nail-sparks-general-desktop-1200x1200-wallpaper-7170
Make “So What” Your Favorite Question




          http://openlibrary.org/works/OL8851068W/So_What
Schedule EVERYTHING




Including Downtime!
Continually Evaluate Use of Your Time




  Adapted from Keven Eikenberry: http://blog.kevineikenberry.com/leadership/the-power-of-now/
Step Eight
Be a Platform for Civic Engagement




      http://archivesinfo.blogspot.com/2010/09/archives-and-community.html
Whatever Happened to Civic Engagement?
       - Robert Putnam, “Bowling Alone”




                   http://www.flickr.com/photos/kilgub/2028592585/ | CC BY-NC-ND 2.0
The Harwood Institute for Public Innovation

Libraries are natural
boundary spanning
organizations in
communities, and
they’re needed now
more than ever before.

They can create safe
spaces to bring people
together across dividing
lines to see and hear
one another.                         Rich Harwood
                           http://www.alamidwinter.org/whats-happening-midwinter
Be a Platform for Civic Engagement
         Three Great Resources

  • Libraries Fostering Civic Engagement
       (ALAConnect Community)

  • ALA Center for Civic Life
      (See their series of webinars on hosting
       public issues forums at the library)

  • Libraries Build Communities
       (Chrystie Hill’s Blog)


        http://archivesinfo.blogspot.com/2010/09/archives-and-community.html
Be a Platform for Civic Engagement
           Five things you can do

     1.    Attend Community Meetings
     2.    Join local Boards, Get involved
     3.    Interview Community Leaders
     4.    Market, Market, Market
     5.    Partner on Programming




          http://archivesinfo.blogspot.com/2010/09/archives-and-community.html
Step Nine



  Have an
 app for that.
Electronic delivery: multiple
devices and formats
• Piggy backing on their technology: audio,
  video, tablets, kindles, smart phones.
• Keeping up with device development:
  everyday activity of your IT department, or
  consortial arrangement.
• Partner with high school/college computer
  enthusiasts: host their meetings, give
  them challenges to solve.
Step Ten


  Reevaluate
  safety and
   control.
Dakota tribal wisdom says
that when you’re on a dead
           horse
    the best strategy is
        to dismount.

     Gary Hamel. Leading the Revolution, 2000.
New for 2012…

Of course there are other strategies
     You can keep riding. Maybe the horse is just
     stunned.
    You can keep riding. You’ll never get a horse as
     good as this one.
    You can put the horse on dry ice. Maybe
     cryogenics will bring it back next year when
     your budget could be better.
    You can keep riding. The horse you know is
     better than the horse you don’t.
    You can keep riding. How can you be a rider if
     you don’t have a horse?
But after you’ve tried
  all of these things,
you’re still going to have
      to dismount.
What inhibits a library’s ability to
change?
• Complacency.
• Being stuck in the past. Still waiting for
    yesterday to get better.
•   (Trying to) hold on to all of the marbles.
•   Size/Structure.
•   Lack of will.
•   Fear/perfectionism.
•   Habit.
•   Not seeing the possibilities.
Curiosity: problem solving/
opportunity identification
• Define problem/opportunity. Think like the
  customer.
• Assume there is a cheap, easy, accessible
  solution.
• Assume that if something bothers you, it
  bothers at least a 1000 people who are
  talking about it online.
• Reevaluate safety and control . The good
  news: you are in large company and they are
  not options anyway.
Reddick said that in general her
membership believes the risk of
abuse "is smaller than the risk of
        being ignored."
     Karen Reddick, Executive Director
     Colorado Independent Publishers Association
     As quoted in Library Journal: Colorado Publishers and
     Libraries Collaborate on Ebook Lending Model,
     March 17, 2011
Step Eleven
Yes, And... The Lessons of Improv




          http://dalemackey.wordpress.com/2011/09/
Yes, And... The Lessons of Improv
              Listen




                http://www.flickr.com/photos/ky_olsen/3133347219/
Yes, And... The Lessons of Improv
      Action Beats Inaction




           http://www.flickr.com/photos/ky_olsen/3133347219/
Yes, And... The Lessons of Improv
          Trust Others




    http://www.flickr.com/photos/jfchenier/428825569/
Yes, And... The Lessons of Improv
        The Uber Principle
Step Twelve
Engage Customers




 http://www.flickr.com/photos/chernobylbob/4248090393/sizes/z/in/photostream/
User Experience: Engagement
  James Garrett | The State Of User Experience, http://vimeo.com/6952223




Perception (senses)


        Action (body)


  Cognition (mind)


   Emotion (heart)
User Experience: Engagement
User Experience: Engagement
  James Garrett | The State Of User Experience, http://vimeo.com/6952223




Perception (senses)                                                  External


        Action (body)                                                External


  Cognition (mind)                                                    Internal


   Emotion (heart)                                                    Internal
How do we engage our customers?




  A tremendous percentage of the books that we check out get
  checked out because they’re on display. How do you display an
  ebook? -Jamie LaRue
How do we engage our customers?




It’s fun, people are
going to be drawn
to it, you just want to
touch it and see what’s
going to happen. Accessible
from your computer from
home, as well as from
mobile apps and large touch
screens in the library.
–Deborah Margeson, Collection Services Manager
How do we engage our customers?
How do we engage our customers?
             Heart




   http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624716712838/
How do we engage our customers?
   Taste | Social | Anticipation




     http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624859008020/
How do we engage our customers?
  Kinetic | Music | Heart | Social




  http://www.flickr.com/photos/princetonpubliclibrary/4988852680/sizes/z/in/set-72157624951884570/
How do we engage our customers?
  Social | Communal | Emotion




    http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624352026487/
How do we engage our customers?
  Social | Communal | Aesthetic




 http://www.flickr.com/photos/princetonpubliclibrary/4730214965/sizes/m/in/set-72157624074943211/
How do we engage our customers?
   Aesthetic | Visual | Emotion




    http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624072659739/
How do we engage our customers?
   Visual: Shapes and Colors




       Photo of Allen County Public Library by Peter Bromberg
How do we engage our customers?
            Gaming: Kinetic, Social, Fun




http://www.flickr.com/photos/shifted/2856581311/sizes/m/in/pool-38119641@N00/
http://www.flickr.com/photos/melancon/336855973/sizes/m/in/pool-38119641@N00/
How do we engage our customers?
 Signage: Surprising, fun, colorful
How do we engage our customers?
Furniture: Comfortable, colorful, fun




     http://www.flickr.com/photos/sjrlc/119907439/sizes/m/in/set-72057594093690342/
How do we engage our customers?




   http://www.flickr.com/photos/bgsulib67/5148527894/sizes/m/in/set-72157625192282865/
   http://www.flickr.com/photos/bgsulib67/5147923795/sizes/m/in/set-72157625192282865/
How do we engage our customers?




YOU!
Experience is not
  what happens
         to you.

 It is what you
  do with what
happens to you.

     - Aldous Huxley
                       www.flickr.com/photos/dharmasphere/70802335/
Karen Hyman
                                    karendhyman@gmail.com




                                     thank you!

              Peter Bromberg
              peterbromberg@gmail.com

•Steps 1,2,5,6,9.10: copyright Karen Hyman, karendhyman@gmail.com
•Steps 3,4,7,8,11,12: CC License: Attribution-NonCommercial-ShareAlike (CC BY-NC-SA 2.5),
                      Peter Bromberg, peterbromberg@gmail.com

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Now What: 12 Steps to Thriving in a Different World

  • 1. Now what? 12 steps to thriving in a different world Karen Hyman and Peter Bromberg Public Library Association Philadelphia, PA March 15, 2012 •Steps 1,2,5,6,9.10: Copyright Karen Hyman, karendhyman@gmail.com •Steps 3,4,7,8,11,12: CC License: Attribution-NonCommercial-ShareAlike (CC BY-NC-SA 2.5), Peter Bromberg, peterbromberg@gmail.com
  • 2. Today we will explore how to … • Keep up morale. • Be there for your customers. • Think strategically and creatively in a challenging environment. • Grow your libraries, even now. • Enjoy your accomplishments…the good old day could be today.
  • 3. Or in other words • Improve your day, your life, and your library. • Eliminate stressors/develop coping skills. • Make choices/develop strategies that give you the best chance of success.
  • 4. Step One Step into the present. Things have changed, things are changing, things will change again.
  • 5. Has any of this happened to you lately? • Deteriorating relationships with funders? • Furloughs, layoffs, decreased hours? • Frozen or reduced budgets? • Struggle to find your place in a avalanche of change? • The Hunger Games among authors, publishers, aggregators, booksellers and libraries? Does it all look and feel long-term?
  • 6.
  • 7.
  • 8. Step Two Live by your wits.
  • 9. We don’t know what’s going to happen. But we can know what IS happening.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Personalized News: 1978 Walter Cronkite appears on the screen. He begins, “Good Evening, Fran…A source close to the NY Times Book Review calls [your book] ‘splendid, brilliantly funny, a surefire hit.’ A reputable Hollywood authority… reports cutthroat bidding for the movie rights…On the home front, Lauren Bacall called a press conference this afternoon to announce she wants to trade apartments with you. Well Fran, that about wraps it up for now… Fran Lebowitz. No News is Preferable. In Metropolitan Life. New York: E.P. Dutton, 1978.
  • 15. Personalized News in 2012 Developers aren’t just thinking about building for different screen sizes, but around a whole range of factors that affect how, where, what and when we read… It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about. Tim Carmody. The Future of Context: Mobile Reading from Google to Flipboard to FLUD at wired.com
  • 16.
  • 17.
  • 18. There has never been more opportunity… • To lead from where you are. • To learn all you can and have fun doing it. • To deliver your message. • To share ideas. • To experiment. • To use (and move on from) cheap and accessible technology. • To be quicker and more nimble than ever before.
  • 19. Step Three Be Your Own Leader http://marisacat.wordpress.com/2011/06/27/forward-march-2/
  • 20. Be a one buttock player http://www.carasonline.net/noticias/274729/benjamin-zander-agenda-cultural
  • 21. ThePermanent Whitewater Importance of Leadership at All Levels
  • 22. lue nce Inf The Importance of Leadership ^ at All Levels Emergent Leaders: (Peter Northouse) 2. No formal authority 3. Motivate others 4. Initiate new ideas 5. Seek others’ opinions 6. Are passionate and involved
  • 23. lue nce Inf The Importance of Leadership ^ at All Levels Emergent Leader “I’ll just keep going until someone tells me to dial it back.” - Lindsey, Development Director Princeton Public Library
  • 24. Sources of Power Adapted from: The Courageous Follower, Ira Challeff • Connect to purpose • Choose your action • Share your knowledge • Choose to follow • Setting Standards • Withdraw support • Faith in self • Relationships/Networks • Speak truth to power • Honest Communication • Model behavior • Organize/Inspire others
  • 25. lue nce Inf The Importance of Leadership ^ at All Levels Each of us at any moment can: 2. Decide on a desired outcome 3. Generate choices 4. Take action 5. Assess effectiveness of choices 6. Learn, and choose again
  • 26. Step Four Make Something Up (and steal the rest) http://www.flickr.com/photos/nationaalarchief/4193508328 (no copyright)
  • 27. Make Something Up "If we wait for the moment when everything, absolutely everything is ready, we shall never begin.“ -Ivan Turgenev
  • 29. Steal The Rest • Webjunction • Social Media • Associations • ALADirect | ALAConnect • Consortia • Blogs • Literature • Facebook Groups • Personal Network • LinkedIn Groups • Slideshare.net • Webinars • Vendors • Listservs/Forums
  • 31. Give Back: Put your ideas out there "If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas." http://www.flickr.com/photos/candicew/2584669968/ -George Bernard Shaw
  • 32. Steal The Rest (Coastal Carolina University) http://www.coastal.edu/library/videos/
  • 33. Step Five Connect “authors” and “readers.”
  • 34. What does it mean to be… • An author? • A publisher? • A publicist? • A reviewer? • An aggregator? • A filmmaker? • A distributor? • A community? • A library?
  • 35. We’ve gone from: • If you’re so great why aren’t you on a major network, in national distribution, or published by Harper Collins? • The movie screen to the home screen to the pc to the IPAD to the phone. • Twentieth Century Fox to indie films to On Demand to Youtube. • NY Times reviews to Amazon reviews to Twitter to “social news” on Flipboard and Flud.
  • 36. So what? why couldn’t you? • Purchase and manage digital rights. • Seek out and “publish” your own material. • Work directly with all kinds of creators. • Be a cool curator.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Step Six Free up your energy.
  • 42. What reality would free up energy, creativity and willingness to get up in the morning for you and those who work at your library?
  • 43. Eliminating stressors and limiting beliefs What assumptions do you hold about yourself, your library and the world, that keep you from being who you want to be?
  • 44. What assumptions? • I’m powerless. • It won’t work anyway. • It’s all a lost cause. • This is somebody else’s job. • Things are changing so fast I can’t keep up. • I am waiting for training. • Etc., etc., etc……
  • 45. Some ways to get unstuck… • Don’t take things (just) personally. • Get connected. • Learn all you can. • Abandon limited choices. • Experiment. You can start small. • Notice the changes you make.
  • 46. Make a list of five things you are tolerating and start eliminating them.
  • 47. Step Seven Be a Black Belt in Time Management http://prettycoolgifts.com/custom-clocks/157-martial-arts-wall-clock.html
  • 48. Let Go of Perfection http://www.flickr.com/photos/susansimon/4327971938/
  • 50. Make “So What” Your Favorite Question http://openlibrary.org/works/OL8851068W/So_What
  • 52. Continually Evaluate Use of Your Time Adapted from Keven Eikenberry: http://blog.kevineikenberry.com/leadership/the-power-of-now/
  • 53. Step Eight Be a Platform for Civic Engagement http://archivesinfo.blogspot.com/2010/09/archives-and-community.html
  • 54. Whatever Happened to Civic Engagement? - Robert Putnam, “Bowling Alone” http://www.flickr.com/photos/kilgub/2028592585/ | CC BY-NC-ND 2.0
  • 55. The Harwood Institute for Public Innovation Libraries are natural boundary spanning organizations in communities, and they’re needed now more than ever before. They can create safe spaces to bring people together across dividing lines to see and hear one another. Rich Harwood http://www.alamidwinter.org/whats-happening-midwinter
  • 56. Be a Platform for Civic Engagement Three Great Resources • Libraries Fostering Civic Engagement (ALAConnect Community) • ALA Center for Civic Life (See their series of webinars on hosting public issues forums at the library) • Libraries Build Communities (Chrystie Hill’s Blog) http://archivesinfo.blogspot.com/2010/09/archives-and-community.html
  • 57. Be a Platform for Civic Engagement Five things you can do 1. Attend Community Meetings 2. Join local Boards, Get involved 3. Interview Community Leaders 4. Market, Market, Market 5. Partner on Programming http://archivesinfo.blogspot.com/2010/09/archives-and-community.html
  • 58. Step Nine Have an app for that.
  • 59. Electronic delivery: multiple devices and formats • Piggy backing on their technology: audio, video, tablets, kindles, smart phones. • Keeping up with device development: everyday activity of your IT department, or consortial arrangement. • Partner with high school/college computer enthusiasts: host their meetings, give them challenges to solve.
  • 60.
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  • 67. Step Ten Reevaluate safety and control.
  • 68. Dakota tribal wisdom says that when you’re on a dead horse the best strategy is to dismount. Gary Hamel. Leading the Revolution, 2000.
  • 69. New for 2012… Of course there are other strategies  You can keep riding. Maybe the horse is just stunned.  You can keep riding. You’ll never get a horse as good as this one.  You can put the horse on dry ice. Maybe cryogenics will bring it back next year when your budget could be better.  You can keep riding. The horse you know is better than the horse you don’t.  You can keep riding. How can you be a rider if you don’t have a horse?
  • 70. But after you’ve tried all of these things, you’re still going to have to dismount.
  • 71. What inhibits a library’s ability to change? • Complacency. • Being stuck in the past. Still waiting for yesterday to get better. • (Trying to) hold on to all of the marbles. • Size/Structure. • Lack of will. • Fear/perfectionism. • Habit. • Not seeing the possibilities.
  • 72. Curiosity: problem solving/ opportunity identification • Define problem/opportunity. Think like the customer. • Assume there is a cheap, easy, accessible solution. • Assume that if something bothers you, it bothers at least a 1000 people who are talking about it online. • Reevaluate safety and control . The good news: you are in large company and they are not options anyway.
  • 73. Reddick said that in general her membership believes the risk of abuse "is smaller than the risk of being ignored." Karen Reddick, Executive Director Colorado Independent Publishers Association As quoted in Library Journal: Colorado Publishers and Libraries Collaborate on Ebook Lending Model, March 17, 2011
  • 74. Step Eleven Yes, And... The Lessons of Improv http://dalemackey.wordpress.com/2011/09/
  • 75. Yes, And... The Lessons of Improv Listen http://www.flickr.com/photos/ky_olsen/3133347219/
  • 76. Yes, And... The Lessons of Improv Action Beats Inaction http://www.flickr.com/photos/ky_olsen/3133347219/
  • 77. Yes, And... The Lessons of Improv Trust Others http://www.flickr.com/photos/jfchenier/428825569/
  • 78. Yes, And... The Lessons of Improv The Uber Principle
  • 79. Step Twelve Engage Customers http://www.flickr.com/photos/chernobylbob/4248090393/sizes/z/in/photostream/
  • 80. User Experience: Engagement James Garrett | The State Of User Experience, http://vimeo.com/6952223 Perception (senses) Action (body) Cognition (mind) Emotion (heart)
  • 82. User Experience: Engagement James Garrett | The State Of User Experience, http://vimeo.com/6952223 Perception (senses) External Action (body) External Cognition (mind) Internal Emotion (heart) Internal
  • 83. How do we engage our customers? A tremendous percentage of the books that we check out get checked out because they’re on display. How do you display an ebook? -Jamie LaRue
  • 84. How do we engage our customers? It’s fun, people are going to be drawn to it, you just want to touch it and see what’s going to happen. Accessible from your computer from home, as well as from mobile apps and large touch screens in the library. –Deborah Margeson, Collection Services Manager
  • 85. How do we engage our customers?
  • 86. How do we engage our customers? Heart http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624716712838/
  • 87. How do we engage our customers? Taste | Social | Anticipation http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624859008020/
  • 88. How do we engage our customers? Kinetic | Music | Heart | Social http://www.flickr.com/photos/princetonpubliclibrary/4988852680/sizes/z/in/set-72157624951884570/
  • 89. How do we engage our customers? Social | Communal | Emotion http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624352026487/
  • 90. How do we engage our customers? Social | Communal | Aesthetic http://www.flickr.com/photos/princetonpubliclibrary/4730214965/sizes/m/in/set-72157624074943211/
  • 91. How do we engage our customers? Aesthetic | Visual | Emotion http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624072659739/
  • 92. How do we engage our customers? Visual: Shapes and Colors Photo of Allen County Public Library by Peter Bromberg
  • 93. How do we engage our customers? Gaming: Kinetic, Social, Fun http://www.flickr.com/photos/shifted/2856581311/sizes/m/in/pool-38119641@N00/ http://www.flickr.com/photos/melancon/336855973/sizes/m/in/pool-38119641@N00/
  • 94. How do we engage our customers? Signage: Surprising, fun, colorful
  • 95. How do we engage our customers? Furniture: Comfortable, colorful, fun http://www.flickr.com/photos/sjrlc/119907439/sizes/m/in/set-72057594093690342/
  • 96. How do we engage our customers? http://www.flickr.com/photos/bgsulib67/5148527894/sizes/m/in/set-72157625192282865/ http://www.flickr.com/photos/bgsulib67/5147923795/sizes/m/in/set-72157625192282865/
  • 97. How do we engage our customers? YOU!
  • 98. Experience is not what happens to you. It is what you do with what happens to you. - Aldous Huxley www.flickr.com/photos/dharmasphere/70802335/
  • 99. Karen Hyman karendhyman@gmail.com thank you! Peter Bromberg peterbromberg@gmail.com •Steps 1,2,5,6,9.10: copyright Karen Hyman, karendhyman@gmail.com •Steps 3,4,7,8,11,12: CC License: Attribution-NonCommercial-ShareAlike (CC BY-NC-SA 2.5), Peter Bromberg, peterbromberg@gmail.com

Hinweis der Redaktion

  1. On HBO or Showtime … never seen a check from a comedy special. Put it on website for $5. You own a high def copy. Money for production came from ticket sales. Has already turned a profit.
  2. STEP 3: BE YOUR OWN LEADER: Regardless of Your position, title, or pay grade, each of us you can exert Influence at any time, in any place, in a variety of ways. Not only can we choose to exert influence, we must. Each of us must strive to be a " One Buttock Player ". What is a one buttock player? Image: http://marisacat.wordpress.com/2011/06/27/forward-march-2/
  3. Benjamin Zander is the Conductor of the Boston Philharmonic , The Youth Philharmonic, and Teacher at The New England Conservatory of Music . He calls one buttock players The few with passion. The few who care. Those kids lean forward and begin to play. They play as if they care, because they do. And as they lean forward, as they connect, they lift themselves off the piano seat, suddenly becoming, one-buttock players Now: Why is it important to be your own leader ? Why not just sit back and let the manager's do the leading, or the directors, or the Mayors? In short, the pace of change simply requires organizations to be more flexible, more nimble, where the ability to decide, to do, to try, to innovate, is decentralized . Where everyone is encouraged and expected to not only follow, obey, but influence. Image from: http://www.carasonline.net/noticias/274729/benjamin-zander-agenda-cultural
  4. Up until recently, there was an accepted model of how change happens in society and organizations: The Freeze,Unfreeze,Re-freeze model , This model suggests that: Our structures, our organizations , and therefore our experiences remain fairly stable (or frozen) for long periods of time Some fundamental change occurs, and for a period of time, things unfreeze. We all get used to the change, it’s ramifications play out, and we settle into the new normal. We refreeze. This model makes sense when we apply it historically, but over the last 100 years, the periods between each change have gotten smaller and smaller, to the point where it seems we don’t even get to the refreeze point. With regard to change we are now more in a state of continual fluidity . Peter Vaill, a Professor of Mgmt at Antioch Univ . observed this phenomena and suggested a new model to help us understand change . [click]
  5. Emergent Leaders: (Peter Northouse) No formal authority Motivate others Initiate new ideas Seek others’ opinions Are passionate and involved
  6. Sources of Power Adapted from: The Courageous Follower, Ira Challeff Connect to purpose Share your knowledge Setting Standards Faith in self Speak truth to power Model behavior Choose your action Choose to follow Withdraw support Relationships/Networks Honest Communication Organize/Inspire others
  7. So, Whether or not we are formal "leaders" in our organization, or in our field, every one of us can make choices and take actions that exert influence. Here's a simple model: Decide what is your desired outcome Generate options of choices that will make it more likely rather than less likely that your desired outcome will happen. Choose one option and take action Assess the results. Learn from the outcome and choose again
  8. As 18th Century German Philosopher Georg Christoph Lichtenberg said, "One has to do something new to see something new". We tend to be a profession of perfectionists , not wanting to launch a new program or new service, until we've worked it all out and gotten everything perfect. Image: http://www.flickr.com/photos/nationaalarchief/4193508328 (no copyright)
  9. "if we wait for the moment when everything, absolutely everything is ready, we shall never begin -Ivan Turgenev We must give up perfection , and waiting for everything to be ready and Embrace permanent beta , where nothing is ever DONE. Nothing is ever perfect. Try something, Try anything. Experiment, learn Iterate, iterate, iterate Foster a culture of risk-taking. Reward the effort, learn from the mistake.
  10. Try something, Try anything. Like Bowling Green State U Library did with their library sleevefacing. First day of semester to greet new students, and welcome back returning one,  Experiment, play, learn! Take risks and encourage and reward others for taking risks. But if you're not in a creative mood … I have some good news: There has never been a better time in history to be completely unoriginal .
  11. Excellent free ideas are everywhere: Find them and subscribe-- have them pushed into your email your google reader, etc. Facebook Groups (Think Tank; LJ/SLJ) LinkedIn Groups Slideshare.net Pinterest | Flickr Creative Commons
  12. Steal the platform! The beauty of the Internet in 2012 is that it doesn't just make it easy to steal ideas. You can steal entire platforms! Create/Develop Your own personal learning network. Pinterst page Facebook groups Twitter streams Youtube channels Flickr Streams…
  13. SHARE YOUR STUFF!!! Write an article Post to a blog or a listserv Do a conference presentation Post to Slideshare Facebook Pinterest Image: http://www.flickr.com/photos/candicew/2584669968
  14. Creative commons Online for free Generic, not specific to CCU http:// www.coastal.edu /library/videos/
  15. [As the pace of change continues to quicken and we're doing three times as many things in 1/2 the time, we all need to become black belt time managers and like a karate master, learn to focus our energy for maximum impact. ] [CLICK] So what does a black belt in Karate look like?
  16. Image from: http://prettycoolgifts.com/custom-clocks/157-martial-arts-wall-clock.html
  17. Said it before, we'll say it again: Let go of perfection Surrender to the fact that it's never all going to be done Balls will be dropped. Messages may not be responded to w/in 24 hours. Or 24 days. Instead of making sure everything is done, and everything is done "just so“ Get intentional about how you use your time and…
  18. Use your time to move high impact projects forward. Invest time identifying your priorities for the year, for the month, for the week, and for the day, and then…
  19. Make "So What" your favorite question Don't let your time and your to-do list be driven by what email pops your inbox Invest time every day, throughout the day and ask yourself whether the work you're doing is ultimately important to anyone with an opinion that matters. Ask yourself, if I didn't do this, so what? A black belt in Time Management is not passive. The black belt actively sets Schedules Planning time and Follow Up Time Suggestion: Use Monday morning to plan and prioritize for the week Use Friday morning to assess, clean up, and pre-plan for next week. Cover image from http://openlibrary.org/works/OL8851068W/So_What So What   New & Selected Poems (With a Story) 1971-2005   Bilingual edition Published  September 2006  by  Copper Canyon Press  . 
  20. Consider a closed door policy! Research on Taking Breaks http://blogs.hbr.org/schwartz/2011/12/how-to-accomplish-more-by-doin.html How to Accomplish More by Doing Less (Tony Schwartz) HBR It's not just the number of hours we sit at a desk in that determines the value we generate. It's the energy we bring to the hours we work. Human beings are designed to pulse rhythmically between spending and renewing energy. That's how we operate at our best. Maintaining a steady reservoir of energy — physically, mentally, emotionally and even spiritually — requires refueling it intermittently." Research on working in blocks of time, with breaks “The Role of Deliberate Practice in the Acquisition of Expert Performance” Published in: Psychological Review, 1993, Vol. 100. No. 3, 363-406 http://www.definingsomeday.com/wp-content/uploads/2010/05/EricssonDeliberatePracticePR93.pdf
  21. So here's your Time Mgmt Black Belt CheatSheet Continually Evaluate Priorities throughout the day What are my highest priorities? What must be done today? What can I finish right now? What is the most important thing I could do now? (adapted from http:// blog.kevineikenberry.com /leadership/the-power-of-now/ ) Adapted from Keven Eikenberry: http://blog.kevineikenberry.com/leadership/the-power-of-now/
  22. Why be a platform for civic engagement? (1) It's an opportunity that we're well-positioned to take advantage of (2) It's a natural fit with our mission and core values (3) It's a choice that will help ensure relevance, and make future support likely. It's a choice that will help us thrive And finally, (4) The very health of our democracy depends on it. Let's talk a little bit more about that. Have you noticed that we're living in a highly fragmented, siloed world, where people increasingly distrust government , and decreasingly join and participate in civic organizations and activities? libraries are uniquely well-positioned promote healthy civic engagement in our communities. A image from: http://archivesinfo.blogspot.com/2010/09/archives-and-community.html
  23. Over 10 years ago Robert Putnam , in his work, "Bowling Alone" described the decline of in-person civic and social engagement, and warned of its dangers to the health of our nation. This decline , which has only continued as Internet and Social media has expanded undermines the civil engagement which a strong democracy requires from its citizens. In addition to a decline in public meeting attendance , public committee work and being active with political parties Putnam also cited Americans' distrust in their government , which, after rising through the Clinton administration , and peaking after 911 , took a steep fall with the war in Iraq , and plummeted after Hurrican Katrina , and the financial collapse of 2008 . We are now at an all time low (15%) trust the govt to do what's right. Image: CC BY-NC-ND 2.0 http://www.flickr.com/photos/kilgub/2028592585/
  24. Photo from: http:// www.alamidwinter.org/whats -happening-midwinter At a time when so much of society is fragmented, when people often search for news and information that simply confirms their already-held beliefs and positions, when the demographics of communities are dramatically shifting, and when too many organizations are simply looking inward to find ways to perpetuate their mere existence, we need libraries to help re-engage and re-connect people. Goes on to say… Libraries are natural boundary spanning organizations in communities, and they’re needed now more than ever before . They can create safe spaces to bring people together across dividing lines to see and hear one another . – Rich Harwood From: http:// www.theharwoodinstitute.org/index.php?ht =display/ViewBloggerThread/i/25923/pid/10135 --------------------------------------------- Libraries are uniquely well-positioned to be a force for positive and healthy civic engagement We are Trusted (The trust placed in libraries is also important in balancing the lack of confidence that many citizens place in other government institutions) We are a natural ! A free, neutral space for conversations . We are a natural host and sponsor for civic forums a place for community members and government officials to come together to discuss and debate the issues of the day. e are a natural : We can bring together , especially through smart programming , community members from across the demographic and socioeconomic divides .
  25. ALAConnect Community: Libraries Fostering Civic Engagement http://connect.ala.org/node/64933 ALA Center for Civic Life: http://discuss.ala.org/civicengagement/ (Series of Archived Webinars: Hosting Public Issues Forums @ your library) Libraries Build Communities: http://librariesbuildcommunities.org/
  26. Be Present—out there. Five things you can do: Attend Community Meetings Join local Boards , Get involved Interview Community Leaders about their needs Help them -- Make offers And help connect them w/each other through you. Market, Market, Market - Collections, space, programs Listen to what they need Tell them what you got Listen to what the community needs to reallocate resources for higher impact? Partner on Programs and Forums on hot community topics Bullying, taxes, shared services, redevelopment, open space, etc. What is hot in your town? Find the org or govt agency that cares and co-sponsor a town hall. To sum: LOOK OUTWARD LISTEN FOR WHAT'S NEEDED IN YOUR COMMUNITY FIND WAYS TO PARTNER AND PROGRAM TO MEET THOSE NEEDS
  27. Why Improv? A few years ago I saw I attended a Library Futures Conference. And at that conference I saw a talk by cultural anthropologist Mary Catherine Bateson, (M. Mead’s daughter). Someone asked her how we could best prepare ourselves for the future and be better able to deal with this ever-accelerating pace of change. She responded that best way to adapt to the pace of change and position ourselves for success in the future is take an improv class. The basic principles of good improv correlate highly a state of creative readiness; an ability to use whatever is happening
  28. Listen: Good improvisers are not necessarily more clever, or more quick-witted. They just listen better… You listen for what is offered, and you listen for what you can offer to move things forward. Improv is about listening for what is offered, observing what is happening, and then building off it.
  29. Action beats inaction Doing something, beats doing nothing. One of the rules of improv (yes, there are rules) is that you don’t talk about doing something, you DO something. Talking about it doesn’t move anything forward Another rule is that your choices should be as specific as possible, and you make them with commitment Specific choices move things forward, and give others something to build off of. When in doubt try something…
  30. TRUST Improv only works when you completely trust others and ourselves We trust our impulses and our choices And we learn to trust in others and weave their offers into the fabric of the scene. When learning to trust our ideas, it helps to remember that ideas are infinite. So no matter what strange hole it seems we’ve dug ourselves into in a scene, there are an infinite number of ideas that can help dig us out. You trust in the your own creativity and resourcefulness, and you trust in the creativity and resourcefulness of those around you to see you through.
  31. Finally: There is one over-riding principle of improv that sums it all up: YES, And… Yes, and" means that we accept everything that happens as an offer, as a gift . Yes and, means that it is our job to bring our unique perspective to bear , and build off of whatever is given to us. “ Yes, and…” means we continually Focus on making a contribution. What can we add? "Yes and" implies acceptance of what is, , but not acquiescence . "Yes and" acknowledges the reality of the moment , but also inspires us to create the future .
  32. There are a few simple principles of engagement that can help you design engaging services, spaces, and programs for your customers. Why is it important to Engage our Customers ? Because In a hyper-connected, multi-channel world of infinite options and increasingly short attention spans, engaging our customers’ hearts and minds = value. Engaged customers are satisfied customers who will be more likely to be active supporters and advocates for library funding. engagement=perceived value=support
  33. In a talk that Jesse James Garrett did at UX Week 2009 (a user experience conference), he suggests that customers can be engaged in four primary ways. Through Perception (senses) Action (body) Cognition (mind) Emotion (heart) From. Jesse James Garrett | The State Of User Experience, http://vimeo.com/6952223
  34. What does that kind of engagement look like? Let’s See: http://www.youtube.com/watch?v=2lXh2n0aPyw So how were the people in this video being engaged? Perception (sound, visual) Action (jumping, walking) Cognition (choices, cause/effect) Emotion (fun!) Garrett suggests that Once you start thinking in terms of user experience, you start to see user experience problems everywhere; you can’t NOT see these problems.
  35. In a talk that Jesse James Garrett did at UX Week 2009 (a user experience conference), he suggests that customers can be engaged in four primary ways. Through Perception (senses) Action (body) Cognition (mind) Emotion (heart) From. Jesse James Garrett | The State Of User Experience, http://vimeo.com/6952223
  36. Displays/Power Walls A tremendous percentage of the books that we check out get checked out because they’re on display. How do you display an ebook? -Jamie LaRue
  37. Douglas County Library’s “virtual power wall” It’s fun, people are going to be drawn to it, you just want to touch it and see what’s going to happen. Accessible from your computer from home, as well as from mobile apps and large touch screens in the library. –Deborah Margeson, Collection Services Manager
  38. We engage online. That’s a whole preconference!
  39. Stuffed animals sleepover Anticipation Emotion (connection to animals) Social (family and friends look on web) Curiosity Excitement Action (come to the library) http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624716712838/
  40. http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624859008020/ Cake contest for gala (for the community, by the community) Invited local bakeries to submit Built anticipation Food (perception, action) Fun Perception|Action|Cognition|Emotion
  41. Outside in the plaza… (Inside, outside, online) Author readings Bands Dancing http://www.flickr.com/photos/princetonpubliclibrary/4988852680/sizes/z/in/set-72157624951884570/
  42. World cup Community Social Emotion http://www.flickr.com/photos/princetonpubliclibrary/4755242266/in/set-72157624352026487/
  43. Outside Communal Physical Artistic http://www.flickr.com/photos/princetonpubliclibrary/sets/72157624074943211/ Bring your enthusiasm and your knitting, crocheting, and yarnwork projects. Learn to knit. Swap yarn, projects, and ideas. Let's knit and network! We'll be outdoors in the Community Plaza if the weather cooperates. If the weather doesn't cooperate, we'll be in the Princeton Public Library's first floor Community Room.
  44. Library as place Art http://www.flickr.com/photos/princetonpubliclibrary/4667082144/sizes/l/in/set-72157624072659739/ http://www.flickr.com/photos/princetonpubliclibrary/4667082112/in/set-72157624072659739/
  45. Shapes, colors!
  46. Gaming! Every day there is a new article out on the benefits of gaming Stimulates many areas of the brain. Promotes learning Social, problem solving Musical! Dance, Dance Revolution is great Recent article on the benefits of aerobic exercise (20 minutes) raises IQ. Better test scores. “studies from the University of Illinois found that “just 20 minutes of walking” before a test raised children’s scores, even if the children were otherwise unfit or overweight studies from the University of Illinois found that “just 20 minutes of walking” before a test raised children’s scores, even if the children were otherwise unfit or overweight “ (http://well.blogs.nytimes.com/2010/09/15/phys-ed-can-exercise-make-kids-smarter/ ) http://www.flickr.com/photos/aadl/3554598866/sizes/m/in/photostream/ http://www.flickr.com/photos/shifted/2856581311/sizes/m/in/pool-38119641@N00/ http://www.flickr.com/photos/melancon/336855973/sizes/m/in/pool-38119641@N00/
  47. Signage: Surprising, fun, colorful Audiobooks and Movies signs at Princeton Public Library Movies neon sign at Mount Laurel Library
  48. Furniture: Comfortable, colorful, fun http://www.flickr.com/photos/sjrlc/119907439/sizes/m/in/set-72057594093690342/
  49. http://www.flickr.com/photos/bgsulib67/5148527894/sizes/m/in/set-72157625192282865/ http://www.flickr.com/photos/bgsulib67/5147923795/sizes/m/in/set-72157625192282865/
  50. In the end, we engage customers through our one-on-one staff contacts.
  51. Not only are we needed, I believe that as the creation of and access to information explodes we are needed now more than ever . The tools and landscapes may change, but our core values and mission won’t. We will continually find new and creative ways to express our core values to bring value to our communities. We will continue to help people connect with the information they need and we will continue to help them to make meaning in ways that empower and enrich them . I believe I can change my world (Francis Dunnery)
  52. Steps 1,2,5,6,9.10: copyright Karen Hyman, [email_address] Steps 3,4,7,8,11,12: Creative commons License: Attribution-NonCommercial-ShareAlike 2.5 Generic (CC BY-NC-SA 2.5), Peter Bromberg, peterbromberg@gmail.com