Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
NAFMT Presentation - 05-04-2013
1. How To Market Your Business Online
Presented by Phyllis Breech
2. Agenda
Introduction
Marketing Your Business Online
Why a website must be an essential part of your
business plan.
What are some things you can do to establish
your web presence.
Conclusion - Questions
3. Psalm 127:1
Unless the Lord builds the house, those
who build it labor in vain. Unless the Lord
watches over the city, the watchman stays
awake in vain.
www.sa-technology.com
The Foundation of Successful Business
4. Why you need an Online Presence
Yellow Pages are in steady decline
Newspapers are in trouble across the country
Television / Radio is not cost effective
Email marketing has seen a drop in response
rates due to the pure volume of “noise”
Here are some reason you should be online
8. 10 Billion+ Tweets Sent on Twitter
Since 2006
Photo Credit: Rosaura Ochoa Source: Mashable
9. 2 Billion Videos Are Streamed
Each Day On YouTube
Photo Credit: jonsson Source: Techcrunch
10. 73% of activity online in one way or another “is related to
local searches done in Google”
For every one dollar spend online, another five or six are
going to offline purchases that are influenced by online
research
Why Getting your Business online so important?
11. 97% of Internet users gather shopping
information online, and 51% characterize
their behavior as “Shop Online, Purchase
Offline”
70% of online searchers will use local search
engine to find YOUR TRUCKING businesses.
Why Getting your Business online so important?
12. Who/Where are your Idea Customers
Having a web page isn’t enough
Be a respected and trusted authority
Become a resource in your market - EXPERT!
BE DIFFERENT
A Paradigm Shift
13. But Are My Clients Really Looking For Me Online?
Who’s Looking for Me?
14. Building a Long-Term Strategy
Branding your Business
Leverage Social Media (All FREE to set up)
LinkedIn
YouTube
FaceBook
Twitter
Website
SEO(Search Engine Optimization)
www.sa-technology.com
15. Building a Long-Term Strategy
Mobile Devices
Consider a custom mobile website
Optimize your existing site for mobile
Mobile Text Marketing
QR Codes (Quick Response Code)
www.sa-technology.com
18. “Social Media Marketing: Enables Others to Advocate
for Your Business Through Compelling Content”
Image credit: Ian Sane
19. “Social Media is Like a Cocktail Party:
Listen Then Respond”
Photo Credit:
The Dana Files
20. “Facebook is a social
network that connects
people personally and
professionally through
connections, messages,
photos, & videos.”
Photo Credit: Marvin Kuo
26. Social Media is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
www.sa-technology.com
27. Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
28. LinkedIn/YouTube account for your business
Facebook Fan page and Twitter Account
Create/Add a Blog to your website(wordpress)
Add 2-3 articles per week
Consider having a “custom” Facebook/Twitter
page created. Branding
Outsource the customization of Social Media
pages, and the content.
Social Media Strategies
29. Mobile Phone Marketing
4 TIMES as many mobile phone users as
internet users
33% of phones use high speed data
services
IPhone, Blackberry & Android
The Mobile Media Revolution
30. What Can You Do? How Do you Get To Start?
www.sa-technology.com
33. The Internet has changed the way we
do business
New Times Require New Approaches
With Internet geographic restrictions are
removed
A Website is The New Necessity
34. Sales opportunities increase while
transaction costs decrease.
Your Website sell 24 hours a day / 7 days a
week
Products can be delivered instantly at a fraction
of conventional delivery expenses.
The Benefits of a Website
35. Determine your budget
Register domain name (Own it)
Set-up hosting account
Start with a Word Press blog
Use keyword rich text
Call to action
Form to capture visitors information.
TIPS: Setting up your Website
www.sa-technology.com
36. Optimize website with geo targeted location (city name, keyword )
Claim Google Places, Yahoo Local, Bing Local listing for your business
Create Valuable Content (content is King)
Setup online lead capture (forms) on your website
List your business in directory and review sites
Get listed in all local search directories
Build targeted links to your website.
Get Testimonies & real reviews
Track results of your progress
Roadmap for an Online Presence
www.sa-technology.com
37. Don’t Get left behind
Get your business online!
Questions?
www.sa-technology.com
https://www.facebook.com/SATechnology
twitter.com/pbreech
linkedin.com/in/pbreech
38. linkedin.com/in/pbreech
Textual content to be provided by customer.
Customer responsible for Hosting and Domain Name Registration
Annual hosting will be prorated from date of signing and billed annually on January 1st (179.00)
Sign up TODAY to Receive FREE LOGO
(value at $250)
1275
$
Regular Price: $1875
NAFMT SPECIAL WEBSITE OFFER
10 Page Website
Custom graphic design
One contact us page with form
Admin Interface
Up to 5 email addresses set-up
* One Time
www.sa-technology.com
39. linkedin.com/in/pbreech
Sign up TODAY to Receive 500 Free
PRINTED Business cards (value at $95)
375
$
Regular Price: $575
NAFMT SPECIAL BRANDING OFFER
Custom logo design
4 - 6 Designs to choose from
Business Card Design
2 -4 Designs to choose from
Custom Letter Head design
www.sa-technology.com
48. www.sa-technology.com
The best way to get to your greatness
is through small, continuous steps.
~ Robin Sharma
https://www.facebook.com/SATechnology
twitter.com/pbreech
linkedin.com/in/pbreech