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How to become a sourcing ninja

Patrick Boonstra
Consultant Recruitment Intelligence
@Patrickboonstra
Linkedin.com/in/patrickboonstra
what is

Sourcing?
(".net" OR "asp.net" OR "c#" OR "clr" OR "iis" OR "vb.net" OR "visual studio")
("c++" OR boost OR ffead OR "qt" OR "stl OR treefrog OR "wt")
(java OR eclipse OR ejb OR "google web toolkit" OR grails OR hibernate OR j2ee OR j2se OR "javaee" OR javabeans OR javaee OR jboss OR jdk OR jms OR jsp OR servlets OR spring OR struts OR
tomcat OR weblogic OR websphere)
(developer OR programer OR programmer OR coder OR developing OR programming OR monkey
OR expert OR consultant OR architect OR architecture OR specialist OR ninja OR guru OR utvikler
OR engineer OR contractor OR engineer OR engineering OR lead OR development OR snr OR
senior OR expert OR sme OR prof OR professional OR program OR programs OR sr OR consulting
OR manager OR mgr OR mngr OR management OR supervisor OR supervisory OR sprvsr OR spvsr
OR leader OR wizard)
(PHP OR cakePHP OR codelgniter OR yii OR zend OR phpmyadmin OR "php4/5" OR php4 OR php5
OR phpunit OR phpbb OR phpnuke OR phpdocumentor OR phplist OR lamp)
@recruitmentmatters / @MarcDrees
Agenda
§  Sourcing?
§  Why sourcing?
§  Sourcing is a skill: 3 recruitment models
§  Sourcing strategy – getting started
Trends, benefits & downside of

Sourcing
Broadening of recruitment landscape & efforts

Marketing

Jobposting

Agency recruitment
Broadening of recruitment landscape & efforts

Marketing

Jobposting

Agency recruitment
Broadening of recruitment landscape & efforts

Marketing

Jobposting

Agency recruitment

Contentmarketing
Jobmarketing
Engagement
Agency recruitment
Employer Branding
Talentpooling
Jobposting
Sourcing
Supporting trends leading to sourcing
§  (online) availibility of information
–  From people
–  About people
–  High quality information

§  Technology & functionality
–  Search
–  Structured data
–  Processing power

§  Mismatch availibility / demand
–  Over-availibility & unemployment
–  Scarcity in certain ares (IT, Technology,…)
–  New skills & functions
Sourcing promises
§  Manageable & predictible
–  0 or 400 applications?
–  Reduce (process) waste (resources, time, money)
–  Reduce disappointments of candidates

§  Better quality hires
–  Bigger pool: Active (20%) + passive jobseekers (80%)
–  Hire the best Candidate, not the best applicant
–  Research leads to better understanding, creativity & serendipity

§  It’s more fun
–  More creativity, diversity, innovation, …
–  It’s MY match
Sourcing downside
§  Unrealistic search:
–  The purple squirrel does not exist
–  Not everyone can be / want’s to be found
–  Biased search

§  High expectations
–  from hiring organization
–  from sourced candidate

§  Sourcing is a (new) skill
–  Not everyone is capable of sourcing
–  Not everyone likes to source
Agenda
§  Sourcing?
§  Why sourcing?
§  Sourcing is a skill: 3 recruitment models
§  Sourcing strategy – getting started
Skills of

Sourcing
The sourcer: core tasks

Search
candidates

@patrickboonstra

Research
candidate
The sourcer: Sourcing is not a standalone task

Define
vacancy

@patrickboonstra

Post
vacancy

Search
candidates

Research
candidate

Seduce /
flirt /
bargain

Selection

Close deal

onboarding
Recruitment is complex process

Define
vacancy

Post
vacancy

Search
candidates

Research
candidate

Seduce /
flirt /
bargain

Selection

Recruitment
Intelligence
Content
marketing
Job
marketing

Social media
engagement
Relocation

@patrickboonstra

Close deal

onboarding
The skills of a sourcer

Define
vacancy

Post
vacancy

Search
candidates

Research
candidate

Seduce /
flirt /
bargain

Selection

Recruitment
Intelligence
Content
marketing
Job
marketing

Social media
engagement
Relocation

@patrickboonstra

Close deal

onboarding
The skills of a sourcer & team

Define
vacancy

Post
vacancy

Search
candidates

Research
candidate

Seduce /
flirt /
bargain

Selection

Recruitment
Intelligence
Content
marketing
Job
marketing

Social media
engagement
Relocation

@patrickboonstra

Close deal

onboarding
So we DO actually need a sourcing wizard?
Look at your current recruitment team…
3 scenario’s of embedding sourcing in a Recruitment team

The 5 legged sheep

A chain of Professionals

All round recruiters for all steps

Superspecialists perform parts of the
chain

Boutique Recruitment
Maximum decentral recruitment
On demand, ‘service center’ recruitment support
Agenda
§  Sourcing?
§  Why sourcing?
§  Sourcing is a skill: 3 recruitment models
§  Sourcing strategy – getting started
Basic tips to start

Sourcing
Vacancies: Know your recruitment base, sourceable?
Governance & skills: who will be sourcing

Define
vacancy

Post
vacancy

Search
candidates

Research
candidate

Seduce /
flirt /
bargain

Selection

Recruitment
Intelligence
Content
marketing
Job
marketing

Social media
engagement
Relocation

Close deal

onboarding
Get going: start simple.
§  Know What/who you are looking for
–  A good intake

§  Start in your (kn)own networks
–  Physical networks
–  Knowledge groups

§  Start simple.
–  Start: “Recruitment manager” AND Rotterdam
–  Get inspired & steal best practices
Checlist for

Search
candidates
Overall Checlist
Summarize:
§  Sourcing is not technical search

§  Sourcing is a skill…
…. but more of curiosity than technology

§  Start simple with what you know

§  Have FUN!
Let’s talk some more on Sourcing, Recruitment
marketing, Recruitment Intelligence, Braais, Unicorns, …!

Patrick Boonstra
Consultant Recruitment Intelligence
@Patrickboonstra
Linkedin.com/in/patrickboonstra

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How to become a sourcing ninja - Patrick Boonstra

  • 1. How to become a sourcing ninja Patrick Boonstra Consultant Recruitment Intelligence @Patrickboonstra Linkedin.com/in/patrickboonstra
  • 2.
  • 4.
  • 5. (".net" OR "asp.net" OR "c#" OR "clr" OR "iis" OR "vb.net" OR "visual studio") ("c++" OR boost OR ffead OR "qt" OR "stl OR treefrog OR "wt") (java OR eclipse OR ejb OR "google web toolkit" OR grails OR hibernate OR j2ee OR j2se OR "javaee" OR javabeans OR javaee OR jboss OR jdk OR jms OR jsp OR servlets OR spring OR struts OR tomcat OR weblogic OR websphere) (developer OR programer OR programmer OR coder OR developing OR programming OR monkey OR expert OR consultant OR architect OR architecture OR specialist OR ninja OR guru OR utvikler OR engineer OR contractor OR engineer OR engineering OR lead OR development OR snr OR senior OR expert OR sme OR prof OR professional OR program OR programs OR sr OR consulting OR manager OR mgr OR mngr OR management OR supervisor OR supervisory OR sprvsr OR spvsr OR leader OR wizard) (PHP OR cakePHP OR codelgniter OR yii OR zend OR phpmyadmin OR "php4/5" OR php4 OR php5 OR phpunit OR phpbb OR phpnuke OR phpdocumentor OR phplist OR lamp)
  • 6.
  • 7.
  • 8.
  • 10. Agenda §  Sourcing? §  Why sourcing? §  Sourcing is a skill: 3 recruitment models §  Sourcing strategy – getting started
  • 11. Trends, benefits & downside of Sourcing
  • 12. Broadening of recruitment landscape & efforts Marketing Jobposting Agency recruitment
  • 13. Broadening of recruitment landscape & efforts Marketing Jobposting Agency recruitment
  • 14. Broadening of recruitment landscape & efforts Marketing Jobposting Agency recruitment Contentmarketing Jobmarketing Engagement Agency recruitment Employer Branding Talentpooling Jobposting Sourcing
  • 15. Supporting trends leading to sourcing §  (online) availibility of information –  From people –  About people –  High quality information §  Technology & functionality –  Search –  Structured data –  Processing power §  Mismatch availibility / demand –  Over-availibility & unemployment –  Scarcity in certain ares (IT, Technology,…) –  New skills & functions
  • 16.
  • 17. Sourcing promises §  Manageable & predictible –  0 or 400 applications? –  Reduce (process) waste (resources, time, money) –  Reduce disappointments of candidates §  Better quality hires –  Bigger pool: Active (20%) + passive jobseekers (80%) –  Hire the best Candidate, not the best applicant –  Research leads to better understanding, creativity & serendipity §  It’s more fun –  More creativity, diversity, innovation, … –  It’s MY match
  • 18. Sourcing downside §  Unrealistic search: –  The purple squirrel does not exist –  Not everyone can be / want’s to be found –  Biased search §  High expectations –  from hiring organization –  from sourced candidate §  Sourcing is a (new) skill –  Not everyone is capable of sourcing –  Not everyone likes to source
  • 19. Agenda §  Sourcing? §  Why sourcing? §  Sourcing is a skill: 3 recruitment models §  Sourcing strategy – getting started
  • 21. The sourcer: core tasks Search candidates @patrickboonstra Research candidate
  • 22. The sourcer: Sourcing is not a standalone task Define vacancy @patrickboonstra Post vacancy Search candidates Research candidate Seduce / flirt / bargain Selection Close deal onboarding
  • 23. Recruitment is complex process Define vacancy Post vacancy Search candidates Research candidate Seduce / flirt / bargain Selection Recruitment Intelligence Content marketing Job marketing Social media engagement Relocation @patrickboonstra Close deal onboarding
  • 24. The skills of a sourcer Define vacancy Post vacancy Search candidates Research candidate Seduce / flirt / bargain Selection Recruitment Intelligence Content marketing Job marketing Social media engagement Relocation @patrickboonstra Close deal onboarding
  • 25. The skills of a sourcer & team Define vacancy Post vacancy Search candidates Research candidate Seduce / flirt / bargain Selection Recruitment Intelligence Content marketing Job marketing Social media engagement Relocation @patrickboonstra Close deal onboarding
  • 26. So we DO actually need a sourcing wizard?
  • 27. Look at your current recruitment team…
  • 28. 3 scenario’s of embedding sourcing in a Recruitment team The 5 legged sheep A chain of Professionals All round recruiters for all steps Superspecialists perform parts of the chain Boutique Recruitment Maximum decentral recruitment On demand, ‘service center’ recruitment support
  • 29. Agenda §  Sourcing? §  Why sourcing? §  Sourcing is a skill: 3 recruitment models §  Sourcing strategy – getting started
  • 30. Basic tips to start Sourcing
  • 31.
  • 32.
  • 33. Vacancies: Know your recruitment base, sourceable?
  • 34. Governance & skills: who will be sourcing Define vacancy Post vacancy Search candidates Research candidate Seduce / flirt / bargain Selection Recruitment Intelligence Content marketing Job marketing Social media engagement Relocation Close deal onboarding
  • 35. Get going: start simple. §  Know What/who you are looking for –  A good intake §  Start in your (kn)own networks –  Physical networks –  Knowledge groups §  Start simple. –  Start: “Recruitment manager” AND Rotterdam –  Get inspired & steal best practices
  • 38.
  • 39. Summarize: §  Sourcing is not technical search §  Sourcing is a skill… …. but more of curiosity than technology §  Start simple with what you know §  Have FUN!
  • 40. Let’s talk some more on Sourcing, Recruitment marketing, Recruitment Intelligence, Braais, Unicorns, …! Patrick Boonstra Consultant Recruitment Intelligence @Patrickboonstra Linkedin.com/in/patrickboonstra