Peter Boersma's presentation "UX Beyond UCD" from UX Camp Europe 2012. Shows deliverables that influence the user experience that are not part of the standard User Centered Design set. Includes deliverables from business, strategy, (project) management, and process design.

1. power up!
UX beyond ucD
(expand your influence)
@pboersma
May 26, UX Camp Europe 2012, Berlin, Germany
1

2. 2

3. 3

4. 4

5. 2001
5

6. 2012
6

7. 7

8. ? 8

9. Design
Strategy Research
9

10. Business
Manage Strategy
Process
Evaluation Research
Design
10

11. Business
Manage Strategy
Process
of nce
ts rie
en pe
m
Evaluation le r Ex
E e
Research
s
U
Design
11

12. Business
Manage Strategy
Process
Evaluation typical Research
User-Centered
Design
Design
12

13. Business
More
Manage Elements of Strategy
User Experience
Process
Evaluation Research
Design
13

14. Business
you can
influence
non-design
Manage deliverables Strategy
Process
Evaluation Research
Design
14

15. Pitch
Business Estimate
Optimize Scenarios
you can
Beta influence Position
these non-design
Roles
Manage deliverables Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept
15

16. power up!
UX beyond ucD
(expand your influence)
16

17. for each deliverable I will show:
an example
tips & tricks
input from the ux team
influence on UX
17

18. Pitch Business Estimate
Scenarios
18

19. press play to start
19

20. opponent:
The Account Manager
20

21. 21

22. 22

23. 23

24. X
24

25. 25

26. 26

27. 27

28. Tips & tricks for the pitch:
pitch
en-vision the future
by visualizing it
set expectations
around client-contribution
28

29. input from ux team on the pitch:
pitch
visions of the future
sketches of partial solutions
29

30. INFLUENCE OF THE PITCH ON UX:
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
30

31. Pitch
Business Estimate
Scenarios
31

32. Select Game Length:
1 min
5 min
15 min
30 min
60 min
32

33. opponent:
The Estimator
33

34. how many
dots do you
see?
34

35. “many”
and
“a lot”
are good first guesses!
35

36. input for estimates output
scope items
requirements assumptions
approach calculations
team skills explanations
experience with risks
subject
experience with client
experience of client
when available when possible
36

37. output example output
assumptions assuming
we design 10 wireframes
(5 complex + 5 medium)
plus 15 components
calculations we estimate
we need 300 hours
(explanations) (5x16 + 5x8) + (15x12)
risks but
we don’t know the
documentation
needs
of the developer
37

38. Tips & tricks for estimating
estimating:
you determine what gets
estimated
explore every assumption
38

39. input by ux team on estimates:
estimates
assumptions & risks
what is easy/hard?
estimates for deliverables
39

40. INFLUENCE OF an estimate ON UX:
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
40

41. Position
Strategy
Competition
41

42. select player 1
42

43. opponent:
The Brand Strategist
43

44. sales service
client
core brand communities
client
44

45. communities
Competitor
client Competitor
Big Big
Competitor Competitor
sales service
Competitor
Competitor
Competitor Competitor client Competitor
core brand
45

46. Tips & tricks for positioning
positioning:
1. create a map
2. find the spot that matches
your ux vision
3. see who else is there
4. identify differences
46

47. input by ux team on positioning:
positioning
attributes that are important
to users
competitors, in terms of UX
scope items that differentiate
47

48. INFLUENCE OF positioning ON UX:
* define UX Vision
ux vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
48

49. Position
Strategy
Competition
49

50. select player 2
50

51. opponent:
The Competitor
51

52. 52

53. 53

54. 54

55. 55

56. 56

57. Tips & tricks for competitive analysis
analysis:
“know your enemy”
(sun tzu, the art of war)
57

58. input by ux team on competitive analysis:
competitors, in terms of UX
swot analyses
(strengths-weaknesses-
opportunities-threats)
58

59. INFLUENCE OF competitive analysis ON UX:
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
59

60. Test Interviews
Evaluation typical Research
User-Centered
Design
Personas
Prototype
Design Sketch
Detailed Design Concept
60

61. Optimize
Beta
Manage
Scope
61

62. select difficulty
easy
medium
hard
expert
62

63. opponent:
The Project Manager
63

64. essential pick
just a few of
these for your
project!
quick winner!
win
easy hard
repair quality
contributes
64

65. Tips & tricks for scoping
scoping:
1. rank all scope-item candidates
2.determine their dependencies
3.select the winners
65

66. input by ux team on scoping
scoping:
what is easy / hard?
what contributes / is essential?
what should go together?
66

67. INFLUENCE OF scoping ON UX:
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
67

68. Optimize
Beta
Manage
Scope
68

69. play again?
yes
no
69

70. opponent:
The Perfectionist
70

71. A
71

72. B
72

73. C
73

74. 74

75. 28% better
75

76. Tips & tricks for optimizing:
optimizing
10 experiment to learn
what works for your users
20 goto 10
76

77. input by ux team on optimizing:
optimizing
ux version of KPI’s
(key performance indicators)
alternative designs
analysis of usage
77

78. INFLUENCE OF optimizing ON UX:
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
78

79. Pitch
Business Estimate
Optimize Scenarios
Beta Position
Manage Strategy
Scope Competition
Process
Test Interviews
Evaluation Research
Personas
Prototype
Design Sketch
Detailed Design Concept
79

80. Roles
Steps Roadmap
Process
Review Requirements
Service Design
80

81. set up campaign
81

82. opponent:
The Procrastinator
82

83. progress
progress
progress
progress
83

84. moment moment moment moment
progress progress
progress progress
Area progress progress Area
progress
progress progress
progress
Area Area
Area
84

85. 85

86. Tips & tricks for roadmaps
roadmaps:
1. define the future of the system
2.identify incremental steps
3.group into meaningful releases
4.learn & adjust the roadmap
86

87. input by ux team on roadmaps:
roadmaps
areas for progress
scope-items (progress) per area
estimates per scope-item
what should go together?
87

88. INFLUENCE OF roadmaps ON UX:
* define UX Vision
ux vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
88

89. Roles
Steps Roadmap
Process
Review Requirements
Service Design
89

90. Create new map?
yes
no
90

91. opponent:
The Process Freak
91

92. ?
A B
92

93. A 1 2 3 4 B
4a
2a
C 1 3 4b 5 6 D
2b
4c
93

94. s ona M AP
P er TE
SI
ui re- wire
frames
req usabi
lity
me nts
test
cr een design proto-
S principles
FL OW type
94

95. e- design
uir wire proto-
req ts principles fram
es
men type
1 2 3 4
a AP
r son TE
M
ree
n usabi
lity te
Pe Sc st
SI W
F LO
95

96. e- design
uir wire proto-
req ts principles fram
es
men type
user concept detailed prototype &
research design design evaluate
a AP
r son TE
M en usabi
lity te
Pe cre st
SI S
W
F LO
96

97. user
research
detailed
design
C concept
design D
prototype & prototype &
evaluate evaluate
97

98. ?
A 1 2 3 4 B
98

99. 99

100. 100

101. 101

102. 102

103. 103

104. 104

105. 105

106. 106

107. 107

108. 108

109. 109

110. 110

111. 111

112. wire
e- design fram
uir es proto-
req ts principles
men type
user concept detailed prototype &
reseach design design evaluate
a AP
r son TE
M usabi
lity te
Pe en st
SI S cre
W
FLO
112

113. Tips & tricks for the design processes
processes:
1. brainstorm deliverables
2. create a diagram
3. document the entire process
do not copy someone else’s diagram
113

114. input by ux team on the design process:
process
ux team deliverables
ux team responsibilities
preferred way of working
114

115. INFLUENCE OF the design process ON UX:
* define UX Vision
ux vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
115

116. Pitch
Business Estimate
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept
116

117. Business
you can
influence these
Manage non-design Strategy
deliverables
Process
Evaluation Research
Design
117

118. Business
More
Manage Elements of Strategy
User Experience
Process
of nce
ts rie
en pe
m
Evaluation le r Ex
E e
Research
s
U
Design
118

119. 119

120. 120

121. These opponents:
influence the UX
121

122. Pitch
Business Estimate
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept
122

123. INFLUENCE OF non-design deliverables ON UX:
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
123

124. power up!
UX beyond ucD
(expand your influence)
@pboersma
May 26, UX Camp Europe 2012, Berlin, Germany
124

125. game over
@pboersma
125