Presentation at IxDA Hamburg networking event on Monday, September 26, 2011.
The presentation aims to make UX people aware that they can and should influence non-design deliverables.
14. Business
Manage Strategy
Process
of nce
ts rie
en pe
em Ex
Evaluation El er Research
s
U
Design
15. Business
Manage Strategy
Process
Evaluation typical Research
User-Centered
Design
Design
16. Business
More
Manage Elements of Strategy
User Experience
Process
Evaluation Research
Design
17. Pitch Estimate
Business
Optimize Scenarios
you can
Beta influence Position
these non-design
Roles
Manage deliverables Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept
18. power up!
your influence
on
non-design deliverables
19. for each deliverable I will show:
an example
tips & tricks
input from the ux team
35. input for estimates output
scope items
requirements assumptions
approach calculations
team skills explanations
experience with subject risks
experience with client
experience of client
when available when possible
36. output example output
assumptions assuming
we design 10 wireframes
(5 complex + 5 medium)
plus 15 components
calculations we estimate
we need 300 hours
(explanations) (5x16 + 5x8) + (15x12)
risks but
we don’t know the
documentation needs
of the developer
37. Tips & tricks for estimating
estimating:
you determine what gets
estimated
explore every assumption
38. input by ux team on estimates:
estimates
assumptions & risks
what is easy/hard?
estimates for deliverables
41. sales client
service
core brand
client
communities
42. communities
Competitor
client Competitor
Big Big
Competitor Competitor
sales service
Competitor
Competitor
Competitor Competitor client Competitor
core brand
43. Tips & tricks for positioning
positioning:
1. create a map
2. find the spot that matches
your ux vision
3. see who else is there
4. identify differences
44. input by ux team on positioning:
positioning
attributes that are important
to users
competitors, in terms of UX
scope items that differentiate
57. Instructions:
1. shout the name of
the deliverable
(in English, sorry)
2. keep your own score
(be honest)
3. win fabulous prizes!
(1st, 2nd and 3rd prize)
70. Tips & tricks for optimizing:
optimizing
10 experiment to learn
what works for your users
20 goto 10
71. input by ux team on optimizing:
optimizing
ux version of KPI’s
(key performance indicators)
alternative designs
analysis of usage
72. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Manage Strategy
Scope Competition
Process
Test Interviews
Evaluation Research
Personas
Prototype
Design Sketch
Detailed Design Concept
73. Roles
Steps Roadmap
Process
Review Requirements
Service Design
95. wire
e- design fr
uir ames proto-
req ts principles
men type
user concept detailed prototype &
reseach design design evaluate
a AP
son TE
M usabi
lity te
Per en st
SI S cre
W
FLO
96. Tips & tricks for the design processes
processes:
1. brainstorm deliverables
2. create a diagram
3. document the entire process
do not copy someone else’s diagram
97. input by ux team on the design process:
process
ux team deliverables
ux team responsibilities
preferred way of working
98. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept
99. Business
you can
influence these
Manage non-design Strategy
deliverables
Process
Evaluation Research
Design
100. Business
More
Manage Elements of Strategy
User Experience
Process
of nce
ts rie
en pe
em Ex
Evaluation El er Research
s
U
Design
101.
102.
103.
104. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept
105. power up!
your influence
on
non-design deliverables
@pboersma adaptive path