Get started integrating and using PayPal’s Mobile Embedded Payment toolkit on the different Mobile OS platforms and learn tips and tricks from partners that have already integrated PayPal into their apps.

1. LEARN HOW TO USE PayPal API TO MONETIZE YOUR MOBILE APPLICATION Fabio Sisinni, Director, Mobile Product Management Kent Griffin, Mobile Product Manager

3. THE MOBILE INTERNET REVOLUTION Booming smartphone adoption North American & European Smartphone Shipments (m) NA EU US Daily Mobile Unique Users (millions) News Social networking Mobile internet becoming part of consumers daily life Powerful Devices Smartphones for the Masses 3G/4G Network Rollout Yearly Average Application Downloads/User Rich Software Platforms Source: Comscore, Strategy Analytics

4. DEVELOPERS – CENTER OF THE ECOSYSTEM The software ecosystem is the new differentiator. Application stores are fueling application sales. Mobile Applications Worldwide Spending ($B) Business Consumer Source: Piper Jeffrey

5. Japan shows the way. MCOMMERCE – WHERE IS THE MONEY? Mobile Digital content $24B Online Physical goods & services $600B Mobile Applications $3B . Retail $5T Global 2008 Sales Mobile Commerce Mobile Data Access Mobile Advertising Mobile Internet Revenues Mix Source: McKinsey, Informa, Morgan Stanley Amazon.com WallMart vCast

6. MCOMMERCE – READY TO EXPLODE 4 million downloads $380 million in sales (Jan-Sep 2009) Number of Mobile Transactions 10X Comparison shopping applications are the top downloads. Red Laser

8. TYPES OF MOBILE INTEGRATIONS Entirely client-based experience leveraging APIs and plug & play interface Clients (Mobile Embedded Payment Toolkit) Utilized WAP infrastructure and reskinning techniques for seamless integration Mobile Web (eBay) Web onboarding for a mobile billing agreement Pre-approval (Apple)

9. MOBILE WEB CHECKOUT

10. IN-APPLICATION CHECKOUT VIA MOBILE WEB

11. IN-APPLICATION CHECKOUT VIA WAP