Come hear the best practices for integrating PayPal on to your website to reduce cart abandonment and encourage conversion.

1. Increase Sales and Conversions with PayPal Best Practices 7 Easy Steps to Improve Sales and Conversions Catherine Chiang, Principal Product Manager Pam Winding Sr. Manager, Best Practices & Experience

3. Development

4. Walk-through the 7 Easy Steps

5. Resources

6. The Vision for the Near Future2

8. Over 50% of online shoppers abandon the shopping cart

9. Increase checkout conversion rate is the key to success! Source: Checkout Abandonment Study, ComScore, May 2008

10. Imagine You Have Never Used PayPal and Stumble upon a Website Would you want to use PayPal? 4

12. Site ConversionPast Focus Login Review Improved PayPal branding and presence can provide a significant boost to the merchant’s conversion and sales. 5

14. Used Omniture Test and Target to A/B test different recipes focusing on the overall sales and conversionKey Metrics # of users that reached the confirmation page Site Conversion Rate = # of users that viewed the page being tested DoExpressCheckout (Complete payment) PayPal Conversion Rate = Redirects (Payment Attempts) = Sales Merchant’s overall sales (PayPal and non-PayPal) 6

15. How to apply PayPal Checkout Best Practices 7

20. Use radio buttons to present options

21. No method of payment is selected by default.

27. Expand from the online retail focus to other checkout experiences. Mobile Digital Goods Online Retail

29. Early PayPal branding & Messaging

30. Logo & line item details for seamless transition

31. Put yourself in the buyers’ shoesOptimize your checkout flow, become one of your buyers, and you’ll see results translate instantaneously. 18

32. LEARN AND SHARE www.x.com Twitter: @paypalx www.facebook.com/paypalx Innovate 2010 hashtag: #xinnovate Give us your feedback: https://www.x.com/community/ppx/feedback