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Com
               muni
            Enga    catio
                 geme     n&
                       nt

                          for social action

Pablo A. Rivero Morales
19th May 2012
Would you agree that Connection is
what defines this generation?
What do we mean by
"Social Networking"?
Me and
                                         the rest...


Photo: Matthew Burpee
   riterzbloc/eLiane photography http:
http://www.flickr.com/photos/mburpee/
   //www.flickr.com/people/riterzbloc/
Photo: European Parliament
http://www.flickr.com/photos/european_parliament/
Me and
                                      the rest...


riterzbloc/eLiane photography http:
//www.flickr.com/people/riterzbloc/
well, the rest




                 Photo: Cimoc http://www.flickr.
                 com/photos/cimoc/5513534983/sizes/l/in/photostream/
enough?
Together



Photo: whl.travel:
http://www.flickr.com/photos/whltravel/
What mean of
communication is the most
effective nowadays?
and...
Why?
preconditions for
communication


       ● lan
             guag
      ● cu        e
           lture
     ● en
          viron
                men
                    t
Photo: Claudio Olivares Medina
http://www.flickr.com/photos/quiltro/5518036187/in/photostream/




                                                                  Sharing
c omm unity




  Photo: See-ming Lee
  http://www.flickr.com/photos/seeminglee/2149309015/in/photostream/
Community?


   mem   bers
●
●p   e ers,        ienc  es,
         eted  aud        itially
 ●  targ       ers n ot in
     othe r pe
  ●
     iden tified
Photo: Chaval Brasil
http://www.flickr.com/photos/chavals/2941676828/in/photostream/




 But...
 it could be quite "liquid"
Communities are to be
distinguished, not by their falsity
or genuineness, but in the style
in which they are imagined.”

          ― Benedict Anderson, Imagined
                     Communities (1991)
Thank you!


www.pabloarivero.com

twitter.com/payorivero

 payorivero@gmail.com

facebook.com/pabloarivero

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Communication & engagement