2. eBooks – The new way to read books
eBooks have surpassed physical books in the
number of units sold.
3. What is an eBook?
An eBook is a book in any digital format, such as PDF and
ePub, that can be read on electronic devices.
4. How to Sell eBooks
Selling eBooks - Three-step process:
1. Create the eBook
2. Select the Sales Platform
3. Market the eBook
3
Steps
5. Creating the eBook
Create an eBook that sells:
• Conduct research to find topics in demand
• Select the topic
• Write the eBook
• Consider hiring a ghostwriter
• Design an interesting cover image
• Choose the format for the eBook
• Hire an editor to make the eBook ready to sell
1st
Step
6. Selecting the Sales Platform
2nd
Step Select a sales platform with these features:
• Secure storage for your eBook
• Reliable automated delivery to buyers
• Multiple payment options
• Multiple currency options to extend reach to
different parts of the world
• Support for multiple storefronts
• Affordable pricing
• Affiliate network for promoting your eBook
• Reputable brand name
7. Marketing the eBook
3rd
Step Market your eBook different ways:
• Website - Drive traffic to your website through Pay
Per Click (PPC) ads
• Blog - Set up your own blog
• Social Networks – Use Facebook, Twitter and other
social networks to promote your eBook
• Affiliate Networks – Make use of other people who
can sell your eBook
• Reviews – Get your eBook reviewed and written
about by bloggers and newspapers