2. EDI POS Compliance Vendors
Direct CSO
ATG HR
Connect Mobile
C-Store Fuel-
Price Book Office Central Competitors
Inventory Financials Dealers Scheduling
2
3. Petrosoft products are central pieces
of business automation
C-Store Office is an internet-based back office and tracking taxes. It will also end double entries, run-
application that provides a wide range of solutions for outs, haul backs and other problems that waste time and
gas stations and convenience stores. This back office cost fuel marketers profits. Fuel-Central will help jobbers
software system is the cost-effective solution that delivers to optimize scheduling while minimizing downtime and
the power of c-store automation and gives operators an optimizing site fuel inventory.
unfair advantage over the competition. C-Store Office
CSO Mobile cuts the chain that previously tied back office
online tools are packed with features that optimize store
software users to a desk. By adding agility and mobility to
inventory, manage costs and set pricing to maintain tight
all C-Store Office applications, customers now enjoy the
control over both fuel and store margins. C-Store Office
added freedom to work anytime, anywhere.
smoothly integrates store and supplier data offering
flexibility and versatility in enhancing business. This Direct Connect makes implementing all of Petrosoft
software integrates with most handheld devices, POS and software products easy and cost effective. Direct Connect
ATG systems. serves as the hub that unifies POS and ATG systems to
the software, eliminating the need to have a computer at
Fuel-Central fuel distribution management software from
each location. It greatly improves the speed of information
Petrosoft automates fuel distribution management to
exchanged with stores and minimizes rollout time for new
optimize inventory, maximize truck utilization and driver
customers.
productivity, and minimize operating expenses without
compromising on customer service. Fuel-Central puts an Data Entry Service reduces labor at site level by
end to time-consuming manual processes like collecting providing data processing services and slashes
accurate inventory and sales information, invoice creation paperwork by as much as 75%.
3
4. Integration Diagram
TCP/IP
or serial
Direct Connect
TCP/IP
or serial
TCP/IP
or serial
Vendors & EDI
Suppliers
Our cloud-based software helps integrate all sources of information for
the fuel and retail industry on the internet and automates most common
business procedures for its users. Petrosoft servers collect information
4
5. Personal Mobile Applications
CSO Mobile
Cloud
Petrosoft WEB Portal
cstoreoffice.com
Petrosoft Fuel Management
fuel-central.com
Petrosoft Data center
from store hardware such as POS systems and ATG’s without the need
for a computer in the store. This makes implementation of our services
simple and cost effective and connections robust and reliable.
5
6. Relevant Reports Convert
Knowledge into Profits
ledge
Profts
i
Know
ation
orm
Inf
Data
►► Companywide Integration ►► Maximize Turns ►► Integrated Accounting
►► Over 200 Reports ►► Eliminate Dead Inventory ►► Enhanced Operations
►► Item Level Inventory ►► Reduce Overstock
6
7. Inventory Optimization and Control
Inventory Optimization increases the quality of store inventory, eliminates dead items and overstocks which lead to spoilage,
breakage and theft. The reports on inventory status determine optimal stocking levels and recalculates inventory values to quickly
spot slow moving items quickly.
Functionality
Excessive Solution Improved Cash Flow Reports
Inventory
Reduced Shrinkage Procedures
Inventory
Pain Optimization Reduced Spoilage Business practice
Benefits
“What I like best about C-Store Office is that Petrosoft keeps updating it based on their knowledge of the
market. They own their own stores and use that retail experience to keep adding fresh new applications and
reports to the site to help keep our business up to date. They also integrate directly to QuickBooks, which
really helps us streamline our accounting.”
Sajir Haribal
The Market, El Paso, TX
7
8. Operations Optimized
C-Store Office
Traditional
Minutes 0 20 40 60 80
“The reason I use C-Store Office is because it makes my job very, very easy. C-Store Office has all the tools I need
to run my business the way I want to and it saves me an enormous amount of time. The big pile of paperwork that
used to be on my desk every morning is gone!”
Vijay Patel,
Stop N Go Convenience Stores, Asheville, NC
8
9. The Benefits of Operations Control
The architecture of Petrosoft solutions is designed to drive productivity gains throughout the operation. The time-consuming
process of purchasing inventory offers a good example. C-Store Office is engineered to reduce the time required while
drastically improving the process and lowering inventory costs.
Manual approach: No system Petrosoft Approach: Focused System Architecture
A time-consuming manual process with no capacity A fast, productive process with total control and the
for oversight or ability to verify results: ability to accurately verify results:
►► Manually review and count items in stock ►► Order is produced based upon on-hand inventory
►► Manually write up an order and sales projection data
►► Receive order and manually verify ►► System automatically bars restricted items
►► Enter the invoice into manually ►► Best sellers are stocked appropriately
►► Accurate, item-level invoice produced automatically
Outcome: Poor quality, poor control, no oversight Outcome: High inventory quality, accurate stocking
on ordering process levels, complete verification of results.
Total Time to Process: Over one hour Total Time to Process: Less than one minute
9
10. Promotion
and Merchandising Support
Today’s convenience store market constantly offers new
promotions intended to merchandize the thousands of
different products sold in the store. New product launch
programs, seasonal promotions and others help build
customer loyalty to brands, while increasing traffic in
“I am the price book manager for the store. Given the sheer volume and diversity in store
our company and the C-Store Office inventory and the hundreds of promotions available,
price book is my favorite feature of managing these efforts can be time consuming and
the system. It really makes my job so challenging. This is why C-Store Office is a must have to
much easier because C-Store Office automate these processes and maximize profits. C-Store
catches every price change on every Office will help retailers to capitalize on the promotions
shift and makes sure that I can see and more effectively.
approve all of them before it updates
our registers. I am always confident our C-Store Office tracks inventory levels with margins
pricing at the registers is correct.” automatically, to measure the effectiveness of promotions.
This gives confidence in stocking levels and margins
regardless of how many promotions are running.
Amber Rench
The Pumping Stations, Augusta GA
10
11. Enhancing Franchise
with Enterprise Technology
C-Store Office is an ideal tool for franchisors to enable An excellent example of this synergy is the C-Store
the rapid growth that operators seek. Strenghtening the Office price book. Our SaaS model allows Petrosoft to
business of both franchisors and franchisees through the offer a centralized price book which the franchisor can
powerful synergy its cloud-based architecture creates. quickly and easily deploy to franchisees. Retail prices and
C-Store Office provides the flexibility to meet the needs promotion program participation can be made mandatory
of individual franchisees while still providing the reporting or optional, depending on the franchisor’s requirements.
uniformity required to scale and expand an already C-Store Office builds franchise value by giving the
proven model. franchisor level of control desired and the flexibility to offer
options to the franchisee wherever appropriate.
Franchise Headquarters ►► Robust Infrastructure
►► Rapid Deployment
►► Centralized Data
►► Promotion Participation Management
Franchise Operators
►► Automated Royalty Calculations
►► Inventory Reconciliation
►► Mobile Applications
►► Lottery Management
11
12. Go Mobil.
No PC required
Petrosoft has always prided itself on providing the most in-
demand, up to date technologies to its customers. In today’s
fast paced world, smart phone applications are the only way
to move at the speed of business.
Whether the store just experienced a cost increase or
inventory levels are running low, CSO Mobile is there to
assist. This is an excellent and powerful means to directly
raise awareness throughout the business. When users can
carry item level information in the palm of their hand, they
can surely increase profits, reduce shrinkage and have a
smoother running operation.
CSO Mobile gives users the chance to handle issues when
they arise instead of days later. This is the fast, easy way to
get up-to-date information anywhere at any time.
CSO Mobile allows the flexibility to manage multiple stores or
a single location right from the palm of your hand.
12
14. Direct Connect
Communications Innovation
The Direct Connect terminal from Petrosoft enables retailers to directly to Petrosoft servers from POS and ATG systems. Store
connect POS and ATG systems directly to the internet without owners will find it the fastest, most economical route to a full
the need for an onsite computer. It connects in minutes to implementation of Petrosoft services.
create a high-speed internet connection. Direct Connect costs
Petroleum marketers often serve a diverse network of
less than even the most basic PC, saving users hundreds of
customers with many different levels of technology. Direct
dollars in hardware per site.
Connect works in any dealer location because it does not
Direct Connect will update a POS system faster than a PC. require a computer on site. With Direct Connect no computers
This high-speed unit is robust and reliable, communicating or computer skills are necessary to have all locations reporting
uniformly.
“What originally made us decide to go with C-Store Office was the ease of installation.
We have thirty two locations and at the time, we had no price book, zero scanning and
no back office. Within two weeks they had us scanning at thirty locations! The reason
we have stayed with them is because we have a comfort level with the way they do
business. They don’t have a long term contract. It’s month to month, so they have to
prove themselves every month and they do.”
Michael Harrell
Duckthru Convenience Stores, Ahoskie, NC
14
15. Petrosoft
Data Entry Services
Petrosoft data processing services eliminate hours of paperwork and allow store managers more time to spend on the trade
floor. This unique service makes it possible and practical for businesses of any size to do perpetual inventory and automatic
ordering.
Store managers simply scan their paper invoices using a standard desktop scanner and save it to C-Store Office.
Petrosoft product specialists then create electronic invoices containing item-level data. Invoices are returned in hours and allow
store managers to track costs and inventory at item level. Combined with EDI managers will track all purchases, at item-level,
without ever manually processing an invoice.
C-Store Office generates detailed reports on item velocity and stocking levels. Overstocks and dead items are flagged to be
eliminated from inventory. Inventory is optimized and managers spend minutes instead of hours on invoices.
“As both the Director of Operations and the Price Book Manager,
►►Reduce paperwork by 75% I was concerned about getting timely operating data from our
forty-nine locations and keeping tight control on prices, too.
►►Increase item level accuracy C-Store Office gives me the data I need to run the business
properly and the data entry service helps us keep a tight rein on
►►Reduce labor costs our supplier pricing.”
Rizzy Mohammed
AMI Stores, Panama City, FL
15
16. Fuel-Central:
Fuel Distribution Reinvented
Fuel-Central is reinventing the fuel distribution industry with Fuel-Central allows distributors to project sales weeks in
powerful, cloud-based applications that boost productivity advance to optimize purchase strategies and capitalize on
and drive costs out of the channel. Fuel-Central helps price fluctuations as they arise.
distributors save time and money by reducing errors and
With their private web interface, dealers will have the flexibility
paperwork and lowering the cost of doing business throughout
to place orders online or over an automated phone system
the organization. Fuel ordering, pricing and scheduling
and view their account histories, pricing trends and invoices
are automated for accurate and reliable results. Customer
along with other account information.
purchases, payables and credit card transaction records are
managed electronically saving time and money. Fuel-Central simply provides the best end-to-end business
solution that lets jobbers grow their business with lower staff
expense and deliver superior service to dealers.
Regular Regular Regular Diesel Plus
2,700 2,300 1,700 1,700 1,100
16
17. Maximum productivity.
No compromise on customer service
At the heart of Fuel-Central is the most advanced dispatch center available today. Petrosoft took full
advantage of cutting edge technology that makes it easy for dispatchers to schedule hundreds of loads
weeks in advance, quickly and accurately.
►► Collect payments faster
►► Track Price Changes on Commission Agents
►► Real Time Store Inventories
►► Daily Sales
►► Complete or Split BOL’s
►► Connect to Point of Sale
►► Connect to ATG
The console provides the dispatcher with deep business intelligence on every customer including up-to-
date inventory, upcoming delivery schedules, driver shift schedules and even current customers’ credit
and payment history. With the click of a mouse, drivers can be assigned to future deliveries or rerouted to
make current delivery assignments more efficient.
Fuel-Central allows you to do more with less, optimizing employee scheduling with no compromise on
customer service.
17
18. Customers Success Stories —
Waseem Petroleum
Key to Success: Flexibility
For Director of Operations Ejaz Rahim at Waseem Petrosoft offers a number of products to different sectors of the retail
Petroleum, the key to achieving his business Petroleum industry, but the specific needs of Waseem Petroleum called
goals was going to require a flexible approach. for a different type of solution. Two products from Petrosoft proved just
The Madison, New Jersey Shell and BP-branded the solution. i49 fuel sales reporting application is a web-based tool
distributor has a very diverse business. The that collects and reports data on fuel sales, costs, prices, margins and
company owns convenience stores, a number of can project delivery schedules. It also provides statistical inventory
gas stations and has a co-branding relationship reconciliation reporting (SIR) automatically. It is easy to use and provides
with 7 Eleven in its North Jersey region. Beyond Waseem Petroleum with exactly the data needed to run their business
that, there were different types of technology efficiently.
in different locations. They have networked ATG’s, Tying the whole system together is the Petrosoft Direct Connect DC 101
non-networked ATG’s, a mix of POS systems and unit. A smart, fast proprietary hardware that can connect to PCs, Ethernet
in the case of the 7 Eleven locations, proprietary and internet networks to communicate data to Waseem Petroleum from
POS systems. In all, Waseem Petroleum services each of the locations they service.
over 70 locations in New Jersey and New York.
“Petrosoft can pull data from registers and networked Veeder-Root gauges
“We had just gotten too big to monitor gas sales or allow manual entry through a PC,” says Rahim, “and we get all the data
and inventories manually” says Rahim, “but trying to find an electronic we require online at an extremely low price.”
solution that could pull all of these various types of businesses together
All Petrosoft products are compatible, so as they move forward, Waseem
was a real challenge. We really needed to automate data collection, but
petroleum is thinking about expanding the sophistication of its Petrosoft
there just did not seem to be one solution out there that could fit all these
applications where appropriate.
situations. We didn’t know our true pool margins at various locations, and
we were having trouble getting timely inventory data to base delivery “These units can all be combined together like building blocks,”
schedules on.” he noted. “In the convenience stores, we are planning to upgrade to the full
back office and it will work perfectly with the gear and software we already
That is when Rahim discovered Petrosoft and contacted the company. have for those locations. It gives us a clear path forward.”
18
19. Retail Customers success stories —
Saneholtz-McKarns
Key to Success: User-Friendliness
Saneholtz-McKarns, Inc. of Montpelier, Ohio is a petroleum marketer teachable interface. I was confident my managers would be able to learn
and convenience store operator serving northwestern Ohio and southern C-Store Office quickly and that they would use it. That was the key thing
Michigan. The company owns and operates sixteen retail locations. — we had to make sure our managers would use it effectively.”
General Manager Jeff Erb wanted to streamline and automate operations
Erb is pleased with the level of acceptance C-Store Office has gained from
at his stores, but his past experience with back office systems made him
employees and they are seeing the results they anticipated. “C-Store Office
very cautious about selecting a vendor.
makes it possible and practical for us to reach the goal of managing our
“We did a very thorough search and looked at a number of back office inventory at item level. The managers can use it, and they can get the work
systems,” says Erb. “We wanted to begin keeping our inventory at item we want them to do, completed in a reasonable amount of time.”
level and were also looking for a system that would give us a complete
There were a few pleasant surprises as they began to phase in C-Store
suite of reports on all aspects of the business.”
Office at their retail locations, too. “One thing we didn’t expect was
Past experience had taught Erb to be careful about which software how much increased oversight we’d have over our vendors,” Erb
package he chose. “We had used another software product in the past,” noted. “Because of the way C-Store Office handles invoices, we are
he noted, “but it was so complicated that it ended up costing us more able to catch vendor errors easily. We are a margin-driven company,
time than manual operations did. It had all the features we wanted, but it and C-Store Office displays the margin on every item in every invoice
was just too difficult to work with.” so we can spot errors right away.”
Erb spent many months looking at back office systems including C-Store Going forward, Saneholtz-McKarns’ strategy is to automate the business
Office. He found that many of them had the features he was looking for. as much as possible and use C-Store Office to continuously streamline
However, the usability factor kept surfacing in the various demonstrations the operation. “I can see where C-Store Office can play a role in
he saw. improving our operations in other areas, too,” He offered. “The next
step will be to interface between C-Store Office and QuickBooks, so we
“In the end, after doing all our research, we just kept coming back to
can begin to get our accounting automated as well. There are a lot of
C-Store Office,” says Erb. “We liked it the best because it was so user
opportunities here for increased efficiency and we plan to use them all.”
friendly. It had all the features we were looking for but it also had a really
19
20. Cloud Facts
Powerful Less Expensive
Secure
Easy to integrate
Higher performance
20
21. Is cloud computing
right for you?
“For us, one key factor in deciding to go with C-Store Office was
the fact that it is web-based and reasonably priced. That meant a
Reduce Costs — Through this delivery method simple, easy set-up and a smaller impact on our working capital
Petrosoft customers do not need to invest in hardware as we were launching the business. Our time management is
or infrastructure because the software is ready to be much more efficient using C-Store Office to run the business and
deployed through the web browser. we really like the one-on-one relationships we have with the tech
support people.”
Increased Mobility — Since the way companies do
business is changing, requiring more employees to be Tom Cook
at more locations the cloud allows them access to the Jump Start Markets, Ozark, MO
work applications from any part of the world via the
internet at anytime.
Less Technical Problems — The back end Data Storage and Back up — Through the Petrosoft
infrastructure is maintained and monitored by full time Cloud clients will be able to store as much data as
technicians. This allows companies to implement a they would like to the system. Additionally redundant
Petrosoft product without increasing the workload to backups and tested disaster recovery plans are in
their IT staff. This also allows single store operators the place for data protection.
benefits of having an IT staff without the cost. Flexibility — All subscriptions are month to month
from the very first day. This allows customers to
ensure they have made the right decision without over
committing themselves or their resources.
21
22. SaaS
and Cloud Technology
SaaS or Software as a Service is the delivery model Petrosoft uses to supply its clients with the
most up-to-date tools available in software technology today. It lets clients access our application
through their web browser and deploys updates and new releases fast.
Cloud computing and our global internet presence in North America, Europe and Asia allow us
to rapidly deploy our applications anywhere in the world and service our customers promptly and
efficiently. We use a variety of devices to create robust and efficient business communications
networks anywhere our customers do business.
“For me, the cloud computing model was the most important factor
in choosing C-Store Office. It works amazingly well from anywhere
in the world! I own several businesses that are quite remoter from
each other and I love having total access to my convenience store
business data whenever I want it, no matter where I am.”
K. B. Roowalla
MetroGas, Los Angeles, CA
22
23. What does Petrosoft do?
Petrosoft LLC is the leader in internet-based business solutions for retailers and distributors. With a special focus in the retail petroleum
industry, we provide integrated communication and business intelligence services across all segments of the marketplace.
Provide back office software-
as-a-service for retail stores and
gas station operators
Provide Distribution
Management software for
Fuel Jobbers
Provide business
intelligence software for
marketers and franchisors Vertically integrate all
sources of information
through the petroleum
sales channel.
We connect dealers,
vendors, distributors and
POS equipment.
Automate business processes to streamline communications
and drive out costs across the entire segment.
23
