What exactly is Remarketing? Introducing Pre-emted Marketing

1. Remarketing: Engaging Your Consumers
Once Again
-Naman Kapur
Product Marketing Head
ShepHertz

2. What exactly is Remarketing?
User interacts with
your app/web
Added to custom
list based on in-
app actions
User leaves Sees Remarketing ad on
Facebook/Websites offering
benefits and suggestions
Banner prompts
that user to return
to your app/web
Completes the
activities or takes
further actions

3. App Remarketing in App42 MA
Configure
Advertise Inject
Segment

4. Typical Sales Funnel Issues
A. “We love installs”
1. 99% budget is spent on app installs
2. Commonly found in well funded business
apps
3. 20% apps are used only once
B. “We love our app”
1. large part of the budget is spent on
development
2. limited marketing budget
3. high probability of one time usage
C. “Our Customers don’t love us”
1. Most common funnel problem
2. high browsing rate but low purchase
rate
3. explore on mobile, convert on web,
that too with some competitor
D. “We only love premium customers”
1. business targeting only premium
customers so losing out mass market
2. rising cost per premium users
3. attractive features but revenue not
steady

5. App42 MA Prediction Analysis
Predict Target & EngageAnalyze

6. Why Predictive App Marketing?
INCREASE CONVERSION
WIN CUSTOMER LOYALTY COMPARE ACTIVITIES
IMPROVE RETENTION

7. Introducing Pre-emted Marketing
User interacts
with your app
Generates data
while taking
certain actions
Predict if he will
eventually churn
or convert
Deploy campaigns based
on the likelihood of his
future activities
Influence his
future moves for
better retention
Reduce churn and
increase conversions
Or simply: Pre-Marketing
Classification
Propensity to
convert
Propensity to
churn
Target them with Remarketing

8. IoT Apps
Enterprise Apps
(External + Internal)
Omni-Channel
Wearables
750+ APIs
30+ Cloud Services
Actionable
Analytics
Realtime
Messaging System
API
Management
ShepHertz App42 Omni-Channel Platform
IaaS Providers – IBM, vCloud Air, AWS, Azure Hybrid
Enterprise
OnPremise

9. Thank You
Visit:
www.shephertz.com
http://app42ma.shephertz.com
http://api.shephertz.com
Reach out to me:
naman.kapur@shephertz.com