4. “In the online world,
I can better express
MY feelings” - 66%
Indian Internet Users
Source: TNS Digital Life Photo Courtesy Mubina H, Flickr
Saturday 23 October 2010
5. New Communications Landscape
Paid Media Earned Media
Owned Media
Reach - Hi
Effort - Lo
Control - Hi
Reach - Hi
Effort - Hi
Control - Lo
Reach - Lo
Effort - Hi
Control - Hi
Saturday 23 October 2010
7. Are you a digital tourist?
I am on LinkedIn but it is just for jobhoppers
I use FaceBook because my classmates invited me
Twitter is for timepass
Flick’r is for family photos
Who has the time to write Blogs
Saturday 23 October 2010
13. CRISP model for social media
1. Coherent
Unified communication
platform
2. Relevant
Context- and media-
sensitive communication
3. Interactive
Allows target audience to
interact with the company
4. Simple
Brief encapsulation of
message
5. Pervasive
Present in all relevant
media
Saturday 23 October 2010
14. Our “media”
paulwriter.com
Aggregator Platform for Marketing Content
Facebook Community LinkedIn Roundtable
Slideshare.net YouTube Channel
Conversations - Newsletter
Saturday 23 October 2010
15. About Us
✤ Paul Writer is an advisory firm that helps define your marketing,
branding and communications strategy.
✤ We provide frameworks, processes, expert support, and creative
insights to enable you to translate who you are into a cohesive
marketing plan.
✤ Paul Writer brings expertise on marketing innovations across the
spectrum of offline and online to reposition and communicate brand
values in a frugal, yet effective manner.
✤ Services offered are
✤ Marketing Strategy Design
✤ Validation & Advisory Services
✤ Our clients include:
✤ Ramco Systems
✤ Aujas Networks
✤ Allied Digital Services Ltd.
✤ IDS Softwares
✤ Venkataramanan Associates
Paul Writer is founded by Jessie Paul,
considered an expert in brand
internationalization and frugal
marketing. In 2009, Jessie published No
Money Marketing, Tata McGraw-Hill’s
fastest selling professional book on
marketing.
As Chief Marketing Officer of Wipro’s IT
business and as Global Brand Manager at
Infosys, she has been recognized for her
contribution towards putting the Indian
IT industry on the global map.
With over 15 years in services marketing,
including a stint with Ogilvy & Mather,
Jessie has been named one of the most
influential business women in India. She
runs a popular blog on marketing and
was India’s first CMO on Twitter.
Saturday 23 October 2010
16. jessie@paulwriter.com
Skype: jessie_paul
twitter.com/jessie_paul
312-313 Prestige Meridian, 30 MG Road, Bangalore 560 001, India
Photo Courtesy Powru, Flickr
The frameworks and concepts in this discussion are elaborated in No
Money Marketing by Jessie Paul, published by Tata McGraw-Hill in 2009.
Please visit www.nomoneymarketing.org for more information
All rights reserved.
No portion of this presentation may be excerpted or reused without the author’s written permission
Writer: n A person entrusted with managing a tea
or coffee estate including the marketing and
operational management. A trusted advisor of the
estate owner. Origin: Colonial English.
Paul Writer: n A trusted advisor to brand
owners.
West African symbol or adinkra for “help me
and let me help you”
Thank You
Saturday 23 October 2010
