Personal branding karen kang marketingcampsv preso

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The document discusses the importance of personal branding for entrepreneurs. It emphasizes that strong personal brands are built on adding unique value, sharing compelling personal stories and visions, and maintaining a consistent brand identity. Entrepreneurs are encouraged to define their brand strategy by focusing on their core values, brand promises, strengths and personality. Portable branding, content marketing, ecosystem validation, and giving back are presented as ways to engage audiences and brand oneself as an expert. The document stresses that entrepreneurs must take charge of their own brands to guide perceptions, rather than leaving their brands to be defined by others.

Karriere

PERSONAL
BRANDING FOR
ENTREPRENEURS

@KarenKang
#BrandingPaysMCSV

!
© 2012 Karen Kang All Rights Reserved 1

Content, Not Cosmetics

!
© 2012 Karen Kang All Rights Reserved 2

What Do These Brands
Have in Common?

Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc

© 2012 Karen Kang All Rights Reserved ! 3

Be Bold
Add Value
Evidence
!
© 2012 Karen Kang All Rights Reserved 4

Delivering
Happiness
Zappos and Tony Hseih

Photo source: Inc.com

!
© 2012 Karen Kang All Rights Reserved 5

Vision
Personal Story
Consistent ID
!
© 2012 Karen Kang All Rights Reserved 6

How Can You Stand Out?
Target
Audience Need

What category
can you lead?

Your Strengths
Competition
& Value

!
© 2012 Karen Kang All Rights Reserved 7

Positioning Statement
Goal: __________________________

!
© 2012 Karen Kang All Rights Reserved 8

What’s Your Cake
and Icing?

! 12
© 2012 Karen Kang All Rights Reserved

Book
Coming
January
2013!
Go for it!

! 18
© 2012 Karen Kang All Rights Reserved

Free Branding Tips and
Newsletter
Leave me your business card

Ask me questions on:

facebook.com/BrandingPays

! 19
© 2012 Karen Kang All Rights Reserved

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3. What Do These Brands Have in Common? Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc © 2012 Karen Kang All Rights Reserved ! 3

9. Positioning Statement Example For Investors Who are concerned about compe44on and commodi4za4on in online retail I’m a visionary CEO of an online retailer whose unique brand is built on a happy corporate culture and awesome customer service That achieves consistent growth and proﬁtability with empowered employees who delight our customers. Unlike our compe4tors, we have the highest employee sa4sfac4on & brand loyalty ra4ngs. ! © 2012 Karen Kang All Rights Reserved 9

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