1. Office of Paul Swagerman Portfolio 2009 1
Portfolio
Print
2009

2. Office of Paul Swagerman Portfolio 2009 2
Olympic Trade Mission
Book, DVD, 2008
Museum De Paviljoens,
Almere, NL
A DVD / Book combination
documenting the factories
along the ‘plastic river’ in
china.
The pragmatic, infographic-
fed design follows the Chi-
nese tradition of gold, black
and yellow; the small insert
pages document semi-pro-
paganda banners collected
around the travelled route
and function as a quiet
critique.
facts
print run: 1.000
size: 150 x 210 mm, 72 pages
Cardboard black DVD inlay
Swiss bound with red sew
8 tab pages, 2 fold-outs
Cover gold foil print
printing: Veenman Drukkers

3. Office of Paul Swagerman Portfolio 2009 3
Hierisplekzat.nl
Event, Map, Website
2008-2009
Gemeente Rotterdam
IJsselmonde, Villa Zebra, NL
Map, keycord and pro-
gramme for a project
exploring the qualities and
problems in Rotterdam IJs-
selmonde from the perspec-
tive of the youth.
facts
print run: 2.000
size: 150 x 210 mm
separate sticker sheet
printing: Rob Stolk
posters A0 copy
balloon: Ø180cm

4. Office of Paul Swagerman Portfolio 2009 4
Viewbook.com
Identity design, 2009
Viewbook, Rotterdam, NL
Viewbook.com is an online
service for presenting im-
ages in a very simple and el-
egant way. The logo is based
on the archetypical slide
with a rectangle inside, a
rounded corner outside. This
concept forms the basis of a
custom typeface, avoiding all
current web-trends.
Viewbook.com
Interface icons design, 2009
Viewbook, Rotterdam, NL

5. Office of Paul Swagerman Portfolio 2009 5
IKEA Insight
Magazine supplement
concept, 2007
Inter IKEA Systems BV,
Delft, NL
Proposal (approved, not
produced) for internal maga-
zine ‘INSIGHT’ for IKEA. The
cover features an in-motion
picture of an IKEA store, with
the hole the cover seam-
lessly flows over into the
content.

6. Office of Paul Swagerman Portfolio 2009 6
Green Records
Record sleeves
2002 - 2009
Green, Hong Kong /
Amsterdam, NL
The covers of the GREEN
record series is based
on two ‘content’ layers; a
photographic and a text
layer. The text layer is about
the inspiration; a quote, a
statement about the current
status of the vinyl market,
a poetic phrase. The photo-
graphic layer is mainly based
on coincidental, unorganised
ceremonies, ‘nature’ and
urban life.
facts
print run: 2.000 each
size: 310 x 310 mm
printed on uncoated side,
spot uv layer

7. Office of Paul Swagerman Portfolio 2009 7
From a Deep Place
CD, LP, 2007
Technorient, Hong Kong
The title is taken quite liter-
ally in the visual design for
this album; different per-
spectives of layered ‘graphic
photography’ on line tracing
paper reveal a trip through
different landscapes. The
fundamental awful design
jewel box is exceeded by
materialising the inlays with
100% transparency.
facts
print run: 10.000
printed in Hong Kong
size: 120 x 120 mm, 24 pages
booklet, full colour picture
disc. printed on 80 grs line-
tracing paper.
The ‘from a deep place’ cover
was ‘cover of the month’ in
VICE magazine, #xx, 2007

8. Office of Paul Swagerman Portfolio 2009 8
From a Deep Place
Poster, 2007
facts
print run: 10
inkjet print
size: 1200 x 1800 mm

9. Office of Paul Swagerman Portfolio 2009 9
Miloco
Identity, Brochures, 2005
Miloco Recording Studios,
London, UK

10. Office of Paul Swagerman Portfolio 2009 10
Liquid Space
Flyer, Poster
Studio Roosegaarde,
Rotterdam, NL
Helenfrik.nl
Press Release
Helen Frik,
Amsterdam, NL
facts
print run: 100
laser print on pre-printed
offset sheets
size: 210 x 297 mm
unprinted cover
Levels
Flyers, 2003
Lonneke van Leth,
Arnhem, NL
5 fundamental emotions are
deconstructed and recon-
structed by an additional
printing layer.
facts
print run: 5 x 100
size: 105 x 148 mm

11. Office of Paul Swagerman Portfolio 2009 11
Ripperton - Niwa
CD, LP, 2009
Raphael Ripperton,
Laussane, CH
(in production)
Photography and design.
Custom packaging. The
photography derives from
the idea of inserting a portal
into a space without using
computer software. The light
the ‘portal’ projects on its
surroundings, create a mys-
tical scene.
Remf: A Green Night
Green Records, 2006
The flyer depicts the fictional
flying routes of the DJ’s
playing that night. The more
frequent the DJ flies, the
thicker the lines. The flyer
has the size of a placemat,
giving it the connotation of a
usefull festival attribute

12. Office of Paul Swagerman Portfolio 2009 12
Sjekjeplek.nl
Poster
Beyond Leidsche Rijn, Melle
Smets, Utrecht, NL
The shapes are based on
chewing gum on the streets,
presented as clouds in the
sky layered over the ‘VINEX’
location ‘De Leidsche Rijn’

13. Office of Paul Swagerman Portfolio 2009 13
Sound Architecture
Record sleeves, 2004
An alternative numbering
system give the sleeve a new
function in a record collec-
tion.
facts
print run: 1.000 each
size: 310 x 310 mm
white screenprint

14. Office of Paul Swagerman Portfolio 2009 14
Rejected
Description

15. Office of Paul Swagerman Portfolio 2009 15
Shapes of Sound
T-Shirt, 2003
Shapes of Sound
Flyers, 2003
With the upcoming printers
delivering within 4 days, it
becomes possible to reflect
on current affairs. By chang-
ing the name of ‘Shapes of
Sound’ a new title erupts for
the event itself.
Shapes of Sound
Projection, 2003

16. Office of Paul Swagerman Portfolio 2009 16
AKI Eindexamen fotografie
Book, 1999
AKI, Enschede
Future History
CD, 2003

17. Office of Paul Swagerman Portfolio 2009 17
Short CV
Paul C. Swagerman Profile Clients
Born 30.10.1978, Leeuwarden Allround veelzijdig - Archis Publishers, Amsterdam, NL
The Netherlands trained in door alle media heen te werken Helen Frik, Amsterdam, NL
- total package - concept Green Records, Amsterdam, NL
www.paulswagerman.nl Working as a designer I’m faced with the Villa Zebra, Rotterdam, NL
post@paulswagerman.nl fact that we handle and deal with infor- Quooker, Ridderkerk, NL
mation very differently nowadays than Studio Roosegaarde, Rotterdam, NL
Home / Office we used to. I get inspiration from taking Partizan Publik, Amsterdam, NL
Aelbrechtskade 112a another close look at whatever it is i’m CBK Apeldoorn, Apeldoorn, NL
3023 JD Rotterdam working on, how it is used now and how Maas Architecten, Lochem, NL
that is different to before. Simply put, I Vlieger & Vandam, Rotterdam, NL
look at how we interact with the informa- Roxbury Music, London, UK
Education tion and what influences it. Aesthetics or Viewbook B.V., Rotterdam, NL
AKI Akademie voor Beel- making a ‘graphical’ statement alone is not Beyond Utrecht, Utrecht, NL
dende Kunsten, Enschede that interesting to me. For me, the sce- Melle Smets, Rotterdam, NL
Graphic design (specialisa- nario people go through when they interact Lotte Stekelenburg, Rotterdam, NL
tion Information Design) with information and their personal ways
of dealing with it, is what’s important.
2000 - 2002 My aim is to reflect on the subject; what
Default Office, Arnhem, NL is appropriate but surprising, and what
works well. Creating conjointly, in an
2002 - engaging process with the client is the
Office of Paul Swagerman essence of the working method, leading
to highly functional as well as meaningful
2008 - designs.
Co-founder Viewbook BV
(parttime)
Grants
2004, Startstipendium, Fonds
BKVB, Amsterdam, NL
Publications
2007, Zoom In Zoom Out,
Victionary Publishers, Hong
Kong
2008, Color in Graphics, Mao-
mao publishers, Spain
2009, De Groene Amsterdam-
mer, #50. NL