UX (user experience) involves how users perceive and interact with a website or application. It includes human-computer interaction, information architecture, usability testing, and user-centered design. The document discusses UX methods like usability testing through observation, workshops, and remote user testing platforms. It recommends offering clients UX services like audits, workshops, testing during development, and user acceptance testing to improve conversions and reduce issues.

1. UX

2. WHAT IS
UX?

3. WHAT IS UX?
How a web site is
perceived, learned &
used

4. WHAT IS UX?
• Human-computer interaction
• Information architecture
• Usability
• User centred design

5. HUMAN - COMPUTER
INTERACTION
• Inputs, outputs
• Use of real world metaphors
• Understand human cognitive
process
• Emotive reactions

6. INFORMATION
ARCHITECTURE
• Structure & presentation of data
• Allow users to navigate large
datasets easily
• Choose appropriate layout for
data

7. USABILITY
• Learnability
• Efficiency
• Memorability
• Errors
• Satisfaction

8. USER CENTRED DESIGN
• Simple, clean interfaces
• Consistency & guidance
• Strong calls to action
• Don’t make the user think

9. SELL IT TO
CLIENTS

10. WHEN TO OFFER UX?
• Only for certain clients & projects
• Where there are clear, user
achievable goals
• Sign up
• Buy something
• Find information

11. HOW DOES UX
BENEFIT OUR
CLIENTS?

12. REDUCE USER DROP OFF

13. INCREASE CONVERSIONS

14. LOWER BOUNCE RATES

15. HOW DO WE
PERFORM USER
TESTING?

16. USER TESTING METHODS
• Plan, build, test cycle
• During alpha, beta, post launch
development
• Immediate and deferred methods

17. USER TESTING METHODS
• Screen (and user) recording
• Observation
• Workshops
• UserTesting.com

18. USER TESTING METHODS
• A/B Testing
• Follow up surveys

19. USER ACCEPTANCE TESTING
(UAT)
• User stories
• One to many acceptance tests
• Story complete when all tests
passed
• Evaluate failures & inefficiencies

20. WHAT WE SHOULD OFFER
OUR CLIENTS
• Usability audits on existing sites
• UX focused design & development
• Usability audits • Workshops
• User testing • During alpha, beta,
post launch phases
• UAT

21. THAT’S IT. ANY QUESTIONS?
Slides at slideshare.net/paulspringett