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UX
WHAT IS
UX?
WHAT IS UX?

  How a web site is
  perceived, learned &
  used
WHAT IS UX?

• Human-computer interaction
• Information architecture
• Usability
• User centred design
HUMAN - COMPUTER
INTERACTION
• Inputs, outputs
• Use of real world metaphors
• Understand human cognitive
 process
• Emotive reactions
INFORMATION
ARCHITECTURE
• Structure & presentation of data
• Allow users to navigate large
  datasets easily
• Choose appropriate layout for
  data
USABILITY

• Learnability
• Efficiency
• Memorability
• Errors
• Satisfaction
USER CENTRED DESIGN

• Simple, clean interfaces
• Consistency & guidance
• Strong calls to action
• Don’t make the user think
SELL IT TO
CLIENTS
WHEN TO OFFER UX?

• Only for certain clients & projects
• Where there are clear, user
  achievable goals
   •   Sign up

   •   Buy something

   •   Find information
HOW DOES UX
BENEFIT OUR
CLIENTS?
REDUCE USER DROP OFF
INCREASE CONVERSIONS
LOWER BOUNCE RATES
HOW DO WE
PERFORM USER
TESTING?
USER TESTING METHODS

• Plan, build, test cycle
• During alpha, beta, post launch
  development
• Immediate and deferred methods
USER TESTING METHODS

• Screen (and user) recording
• Observation
• Workshops
• UserTesting.com
USER TESTING METHODS

• A/B Testing
• Follow up surveys
USER ACCEPTANCE TESTING
(UAT)
• User stories
• One to many acceptance tests
• Story complete when all tests
  passed
• Evaluate failures & inefficiencies
WHAT WE SHOULD OFFER
OUR CLIENTS
• Usability audits on existing sites
• UX focused design & development
  •   Usability audits   •   Workshops

  •   User testing       •   During alpha, beta,
                             post launch phases
  •   UAT
THAT’S IT. ANY QUESTIONS?




Slides at slideshare.net/paulspringett

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