SlideShare ist ein Scribd-Unternehmen logo

Web 2.0 & Brand Advocacy

•
•
Paul Marsden
Paul Marsden

A presentation on Web 2.0 and word of mouth marketing - how the database-backed social web can drive brand advocacy

BusinessTechnologie
1 von 80
Downloaden Sie, um offline zu lesen
BRAND ADVOCACY UNLOCKING THE POTENTIAL OF WEB 2.0 paul.marsden@clickadvisor.com clickadvisor insight for innovation
WEB 2.0 - THE DATABASE-BACKED SOCIAL WEB. SO WHAT (FOR BRANDS)?
WEB 2.0 Brand Advocacy BRAND ADVOCACY + WEB 2.0 = MATCH MADE IN HEAVEN
Cults Sea Squirts Lake Wobegon Brainwashing
? YOUR 2009 SALARY ? BUT FIRST, LET’S TALK ABOUT YOUR SALARY: WILL IT GO UP NEXT YEAR?
YOU COULD TALK TO A CLAIRVOYANT
OR TALK TO YOUR BOSS (“TALK” IS A GREAT EUPHEMISM, ISN’T IT?)
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy

Empfohlen

Brand Advocacy & Advertising
Brand Advocacy & AdvertisingBrand Advocacy & Advertising
Brand Advocacy & AdvertisingPaul Marsden
 
Google+ Pages
Google+ PagesGoogle+ Pages
Google+ PagesMissing Link
 
What is worth sharing on Twitter and Linkedin
What is worth sharing on Twitter and LinkedinWhat is worth sharing on Twitter and Linkedin
What is worth sharing on Twitter and LinkedinMario Corallo
 
Nano Branding Sep09
Nano Branding Sep09Nano Branding Sep09
Nano Branding Sep09Hanoch Rabinovitz
 
Brand experience creating bonds and connections
Brand experience creating bonds and connectionsBrand experience creating bonds and connections
Brand experience creating bonds and connectionsBrandStorming Digital
 
Eis mon 1330 sponsor exact target
Eis mon 1330 sponsor exact targetEis mon 1330 sponsor exact target
Eis mon 1330 sponsor exact targetMediaPost
 
Mobile Marketing – The 97% Response Rate Channel
Mobile Marketing – The 97% Response Rate ChannelMobile Marketing – The 97% Response Rate Channel
Mobile Marketing – The 97% Response Rate ChannelAffiliate Summit
 
Communication, for a Change
Communication, for a ChangeCommunication, for a Change
Communication, for a ChangeBlythe Campbell
 

Empfohlen

Brand Advocacy & Advertising
Brand Advocacy & AdvertisingBrand Advocacy & Advertising
Brand Advocacy & AdvertisingPaul Marsden
 
Google+ Pages
Google+ PagesGoogle+ Pages
Google+ PagesMissing Link
 
What is worth sharing on Twitter and Linkedin
What is worth sharing on Twitter and LinkedinWhat is worth sharing on Twitter and Linkedin
What is worth sharing on Twitter and LinkedinMario Corallo
 
Nano Branding Sep09
Nano Branding Sep09Nano Branding Sep09
Nano Branding Sep09Hanoch Rabinovitz
 
Brand experience creating bonds and connections
Brand experience creating bonds and connectionsBrand experience creating bonds and connections
Brand experience creating bonds and connectionsBrandStorming Digital
 
Eis mon 1330 sponsor exact target
Eis mon 1330 sponsor exact targetEis mon 1330 sponsor exact target
Eis mon 1330 sponsor exact targetMediaPost
 
Mobile Marketing – The 97% Response Rate Channel
Mobile Marketing – The 97% Response Rate ChannelMobile Marketing – The 97% Response Rate Channel
Mobile Marketing – The 97% Response Rate ChannelAffiliate Summit
 
Communication, for a Change
Communication, for a ChangeCommunication, for a Change
Communication, for a ChangeBlythe Campbell
 
Creative Web 2.0 Learning
Creative Web 2.0 LearningCreative Web 2.0 Learning
Creative Web 2.0 LearningJudy O'Connell
 
Everyday Advocacy ALLA 2016
Everyday Advocacy ALLA 2016Everyday Advocacy ALLA 2016
Everyday Advocacy ALLA 2016Wendy Stephens
 
Crash course on Advocate Marketing
Crash course on Advocate MarketingCrash course on Advocate Marketing
Crash course on Advocate MarketingGYK Antler
 
The social bureau présentation amplification digitale
The social bureau présentation amplification digitaleThe social bureau présentation amplification digitale
The social bureau présentation amplification digitalethe bureau, digital agency
 
Les réseaux sociaux: quelques impacts majeurs
Les réseaux sociaux: quelques impacts majeursLes réseaux sociaux: quelques impacts majeurs
Les réseaux sociaux: quelques impacts majeursSociostrategy
 
How to Engage the Media to Support Your Advocacy Activities
How to Engage the Media to Support Your Advocacy Activities How to Engage the Media to Support Your Advocacy Activities
How to Engage the Media to Support Your Advocacy ActivitiesCanadian Cancer Survivor Network
 
Adw #15 : Les RP à l'heure du 2.0
Adw #15 : Les RP à l'heure du 2.0Adw #15 : Les RP à l'heure du 2.0
Adw #15 : Les RP à l'heure du 2.0Atlantic 2.0
 
Web 2.0 Keywords
Web 2.0 KeywordsWeb 2.0 Keywords
Web 2.0 KeywordsStefano Mizzella
 
La web 2.0
La web 2.0La web 2.0
La web 2.0Yilianna Brito R.
 
Module 2 - Strategic Planning for Advocacy
Module 2 - Strategic Planning for AdvocacyModule 2 - Strategic Planning for Advocacy
Module 2 - Strategic Planning for AdvocacyWorld Animal Net
 
Final module 2 lines of inquiry 22.2.17
Final module 2 lines of inquiry 22.2.17Final module 2 lines of inquiry 22.2.17
Final module 2 lines of inquiry 22.2.17Paula Nottingham
 
Final module 1 21.2.17 session 1 to show
Final module 1 21.2.17 session 1 to showFinal module 1 21.2.17 session 1 to show
Final module 1 21.2.17 session 1 to showPaula Nottingham
 
Final m3 online session 1 wbs3760 24.2.17
Final m3 online session 1 wbs3760 24.2.17Final m3 online session 1 wbs3760 24.2.17
Final m3 online session 1 wbs3760 24.2.17Paula Nottingham
 
Sm module a part 3 self advocacy(1)
Sm module a part 3 self advocacy(1)Sm module a part 3 self advocacy(1)
Sm module a part 3 self advocacy(1)Robyn Cook-Ritchie
 
Net Promoter Recession-Proof Growth Strategy
Net Promoter Recession-Proof Growth StrategyNet Promoter Recession-Proof Growth Strategy
Net Promoter Recession-Proof Growth StrategyPaul Marsden
 
3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling Strategy3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
 
Introducing Web 2.0 concepts
Introducing Web 2.0 conceptsIntroducing Web 2.0 concepts
Introducing Web 2.0 conceptsJohn Lewis
 
How organisations can harness the power of Web 2.0?
How organisations can harness the power of Web 2.0?How organisations can harness the power of Web 2.0?
How organisations can harness the power of Web 2.0?Amit Ranjan
 
Salon e marketing social roi 28 janv 2013
Salon e marketing social roi 28 janv 2013Salon e marketing social roi 28 janv 2013
Salon e marketing social roi 28 janv 2013Graph Insider
 
Valtech - La Fidélisation à l’ère du digital, quel potentiel pour le prépayé !
Valtech - La Fidélisation à l’ère du digital, quel potentiel pour le prépayé !Valtech - La Fidélisation à l’ère du digital, quel potentiel pour le prépayé !
Valtech - La Fidélisation à l’ère du digital, quel potentiel pour le prépayé !Valtech
 
Web 2.0 & Brand Advocacy
Web 2.0 & Brand AdvocacyWeb 2.0 & Brand Advocacy
Web 2.0 & Brand AdvocacyBART RADKA
 
Digital Marketing - The Future
Digital Marketing - The FutureDigital Marketing - The Future
Digital Marketing - The FuturePaul Marsden
 

Weitere ähnliche Inhalte

Andere mochten auch

Creative Web 2.0 Learning
Creative Web 2.0 LearningCreative Web 2.0 Learning
Creative Web 2.0 LearningJudy O'Connell
 
Everyday Advocacy ALLA 2016
Everyday Advocacy ALLA 2016Everyday Advocacy ALLA 2016
Everyday Advocacy ALLA 2016Wendy Stephens
 
Crash course on Advocate Marketing
Crash course on Advocate MarketingCrash course on Advocate Marketing
Crash course on Advocate MarketingGYK Antler
 
The social bureau présentation amplification digitale
The social bureau présentation amplification digitaleThe social bureau présentation amplification digitale
The social bureau présentation amplification digitalethe bureau, digital agency
 
Les réseaux sociaux: quelques impacts majeurs
Les réseaux sociaux: quelques impacts majeursLes réseaux sociaux: quelques impacts majeurs
Les réseaux sociaux: quelques impacts majeursSociostrategy
 
How to Engage the Media to Support Your Advocacy Activities
How to Engage the Media to Support Your Advocacy Activities How to Engage the Media to Support Your Advocacy Activities
How to Engage the Media to Support Your Advocacy ActivitiesCanadian Cancer Survivor Network
 
Adw #15 : Les RP à l'heure du 2.0
Adw #15 : Les RP à l'heure du 2.0Adw #15 : Les RP à l'heure du 2.0
Adw #15 : Les RP à l'heure du 2.0Atlantic 2.0
 
Module 2 - Strategic Planning for Advocacy
Module 2 - Strategic Planning for AdvocacyModule 2 - Strategic Planning for Advocacy
Module 2 - Strategic Planning for AdvocacyWorld Animal Net
 
Final module 2 lines of inquiry 22.2.17
Final module 2 lines of inquiry 22.2.17Final module 2 lines of inquiry 22.2.17
Final module 2 lines of inquiry 22.2.17Paula Nottingham
 
Final module 1 21.2.17 session 1 to show
Final module 1 21.2.17 session 1 to showFinal module 1 21.2.17 session 1 to show
Final module 1 21.2.17 session 1 to showPaula Nottingham
 
Final m3 online session 1 wbs3760 24.2.17
Final m3 online session 1 wbs3760 24.2.17Final m3 online session 1 wbs3760 24.2.17
Final m3 online session 1 wbs3760 24.2.17Paula Nottingham
 
Sm module a part 3 self advocacy(1)
Sm module a part 3 self advocacy(1)Sm module a part 3 self advocacy(1)
Sm module a part 3 self advocacy(1)Robyn Cook-Ritchie
 
Net Promoter Recession-Proof Growth Strategy
Net Promoter Recession-Proof Growth StrategyNet Promoter Recession-Proof Growth Strategy
Net Promoter Recession-Proof Growth StrategyPaul Marsden
 
3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling Strategy3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
 
Introducing Web 2.0 concepts
Introducing Web 2.0 conceptsIntroducing Web 2.0 concepts
Introducing Web 2.0 conceptsJohn Lewis
 
How organisations can harness the power of Web 2.0?
How organisations can harness the power of Web 2.0?How organisations can harness the power of Web 2.0?
How organisations can harness the power of Web 2.0?Amit Ranjan
 
Salon e marketing social roi 28 janv 2013
Salon e marketing social roi 28 janv 2013Salon e marketing social roi 28 janv 2013
Salon e marketing social roi 28 janv 2013Graph Insider
 
Valtech - La Fidélisation à l’ère du digital, quel potentiel pour le prépayé !
Valtech - La Fidélisation à l’ère du digital, quel potentiel pour le prépayé !Valtech - La Fidélisation à l’ère du digital, quel potentiel pour le prépayé !
Valtech - La Fidélisation à l’ère du digital, quel potentiel pour le prépayé !Valtech
 

Andere mochten auch (20)

Creative Web 2.0 Learning
Creative Web 2.0 LearningCreative Web 2.0 Learning
Creative Web 2.0 Learning
 
Everyday Advocacy ALLA 2016
Everyday Advocacy ALLA 2016Everyday Advocacy ALLA 2016
Everyday Advocacy ALLA 2016
 
Crash course on Advocate Marketing
Crash course on Advocate MarketingCrash course on Advocate Marketing
Crash course on Advocate Marketing
 
The social bureau présentation amplification digitale
The social bureau présentation amplification digitaleThe social bureau présentation amplification digitale
The social bureau présentation amplification digitale
 
Les réseaux sociaux: quelques impacts majeurs
Les réseaux sociaux: quelques impacts majeursLes réseaux sociaux: quelques impacts majeurs
Les réseaux sociaux: quelques impacts majeurs
 
How to Engage the Media to Support Your Advocacy Activities
How to Engage the Media to Support Your Advocacy Activities How to Engage the Media to Support Your Advocacy Activities
How to Engage the Media to Support Your Advocacy Activities
 
Adw #15 : Les RP à l'heure du 2.0
Adw #15 : Les RP à l'heure du 2.0Adw #15 : Les RP à l'heure du 2.0
Adw #15 : Les RP à l'heure du 2.0
 
Web 2.0 Keywords
Web 2.0 KeywordsWeb 2.0 Keywords
Web 2.0 Keywords
 
La web 2.0
La web 2.0La web 2.0
La web 2.0
 
Module 2 - Strategic Planning for Advocacy
Module 2 - Strategic Planning for AdvocacyModule 2 - Strategic Planning for Advocacy
Module 2 - Strategic Planning for Advocacy
 
Final module 2 lines of inquiry 22.2.17
Final module 2 lines of inquiry 22.2.17Final module 2 lines of inquiry 22.2.17
Final module 2 lines of inquiry 22.2.17
 
Final module 1 21.2.17 session 1 to show
Final module 1 21.2.17 session 1 to showFinal module 1 21.2.17 session 1 to show
Final module 1 21.2.17 session 1 to show
 
Final m3 online session 1 wbs3760 24.2.17
Final m3 online session 1 wbs3760 24.2.17Final m3 online session 1 wbs3760 24.2.17
Final m3 online session 1 wbs3760 24.2.17
 
Sm module a part 3 self advocacy(1)
Sm module a part 3 self advocacy(1)Sm module a part 3 self advocacy(1)
Sm module a part 3 self advocacy(1)
 
Net Promoter Recession-Proof Growth Strategy
Net Promoter Recession-Proof Growth StrategyNet Promoter Recession-Proof Growth Strategy
Net Promoter Recession-Proof Growth Strategy
 
3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling Strategy3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling Strategy
 
Introducing Web 2.0 concepts
Introducing Web 2.0 conceptsIntroducing Web 2.0 concepts
Introducing Web 2.0 concepts
 
How organisations can harness the power of Web 2.0?
How organisations can harness the power of Web 2.0?How organisations can harness the power of Web 2.0?
How organisations can harness the power of Web 2.0?
 
Salon e marketing social roi 28 janv 2013
Salon e marketing social roi 28 janv 2013Salon e marketing social roi 28 janv 2013
Salon e marketing social roi 28 janv 2013
 
Valtech - La Fidélisation à l’ère du digital, quel potentiel pour le prépayé !
Valtech - La Fidélisation à l’ère du digital, quel potentiel pour le prépayé !Valtech - La Fidélisation à l’ère du digital, quel potentiel pour le prépayé !
Valtech - La Fidélisation à l’ère du digital, quel potentiel pour le prépayé !
 

Ähnlich wie Web 2.0 & Brand Advocacy

Web 2.0 & Brand Advocacy
Web 2.0 & Brand AdvocacyWeb 2.0 & Brand Advocacy
Web 2.0 & Brand AdvocacyBART RADKA
 
Digital Marketing - The Future
Digital Marketing - The FutureDigital Marketing - The Future
Digital Marketing - The FuturePaul Marsden
 
Digital Marketing - The Future
Digital Marketing - The FutureDigital Marketing - The Future
Digital Marketing - The FutureBART RADKA
 
How Social Networks Generate Leads Metropolitan Club Chicago
How Social Networks Generate Leads Metropolitan Club ChicagoHow Social Networks Generate Leads Metropolitan Club Chicago
How Social Networks Generate Leads Metropolitan Club ChicagoSocial Jack
 
Harvard Ext Oct.2008.Ppt
Harvard Ext Oct.2008.PptHarvard Ext Oct.2008.Ppt
Harvard Ext Oct.2008.PptLois Kelly
 
Creating your First Startup: For BigCo employees
Creating your First Startup: For BigCo employeesCreating your First Startup: For BigCo employees
Creating your First Startup: For BigCo employeesBryan Starbuck
 

Ähnlich wie Web 2.0 & Brand Advocacy (8)

Web 2.0 & Brand Advocacy
Web 2.0 & Brand AdvocacyWeb 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
 
Digital Marketing - The Future
Digital Marketing - The FutureDigital Marketing - The Future
Digital Marketing - The Future
 
Digital Marketing - The Future
Digital Marketing - The FutureDigital Marketing - The Future
Digital Marketing - The Future
 
Pr 2 presentation
Pr 2 presentationPr 2 presentation
Pr 2 presentation
 
How Social Networks Generate Leads Metropolitan Club Chicago
How Social Networks Generate Leads Metropolitan Club ChicagoHow Social Networks Generate Leads Metropolitan Club Chicago
How Social Networks Generate Leads Metropolitan Club Chicago
 
Harvard Ext Oct.2008.Ppt
Harvard Ext Oct.2008.PptHarvard Ext Oct.2008.Ppt
Harvard Ext Oct.2008.Ppt
 
Creating your First Startup: For BigCo employees
Creating your First Startup: For BigCo employeesCreating your First Startup: For BigCo employees
Creating your First Startup: For BigCo employees
 
Modern Media
Modern Media Modern Media
Modern Media
 

Mehr von Paul Marsden

Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...
Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...
Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...Paul Marsden
 
Fashion Marketing - Advanced Consumer Behaviour Class
Fashion Marketing - Advanced Consumer Behaviour ClassFashion Marketing - Advanced Consumer Behaviour Class
Fashion Marketing - Advanced Consumer Behaviour ClassPaul Marsden
 
How to communicate Artificial Intelligence to clients and consumers
How to communicate Artificial Intelligence to clients and consumersHow to communicate Artificial Intelligence to clients and consumers
How to communicate Artificial Intelligence to clients and consumersPaul Marsden
 
Happy Nudges - Behavioural Economics and Happiness
Happy Nudges - Behavioural Economics and HappinessHappy Nudges - Behavioural Economics and Happiness
Happy Nudges - Behavioural Economics and HappinessPaul Marsden
 
Uberfy or Die! - This is what the future of insurance looks like...
Uberfy or Die! - This is what the future of insurance looks like...Uberfy or Die! - This is what the future of insurance looks like...
Uberfy or Die! - This is what the future of insurance looks like...Paul Marsden
 
The Uberfication of Advertising
The Uberfication of AdvertisingThe Uberfication of Advertising
The Uberfication of AdvertisingPaul Marsden
 
Psych Eye for the Sponsorship Guy
Psych Eye for the Sponsorship GuyPsych Eye for the Sponsorship Guy
Psych Eye for the Sponsorship GuyPaul Marsden
 
Psych Eye for the Social Media Guy
Psych Eye for the Social Media GuyPsych Eye for the Social Media Guy
Psych Eye for the Social Media GuyPaul Marsden
 
Psych Eye for the Innovation Guy
Psych Eye for the Innovation GuyPsych Eye for the Innovation Guy
Psych Eye for the Innovation GuyPaul Marsden
 
Display Value - The Psychology of Conspicuous Consumption
Display Value - The Psychology of Conspicuous ConsumptionDisplay Value - The Psychology of Conspicuous Consumption
Display Value - The Psychology of Conspicuous ConsumptionPaul Marsden
 
Reputation Management and Social Media
Reputation Management and Social MediaReputation Management and Social Media
Reputation Management and Social MediaPaul Marsden
 
10 Proven Ways to Turn Social Media into Social Sales in 2013
10 Proven Ways to Turn Social Media into Social Sales in 2013 10 Proven Ways to Turn Social Media into Social Sales in 2013
10 Proven Ways to Turn Social Media into Social Sales in 2013 Paul Marsden
 
Social Utility: How to Turn Social Media into Social Sales
Social Utility: How to Turn Social Media into Social SalesSocial Utility: How to Turn Social Media into Social Sales
Social Utility: How to Turn Social Media into Social SalesPaul Marsden
 
Social Media and Crisis Communications for PR People
Social Media and Crisis Communications for PR PeopleSocial Media and Crisis Communications for PR People
Social Media and Crisis Communications for PR PeoplePaul Marsden
 
Facebook Foodcourt
Facebook FoodcourtFacebook Foodcourt
Facebook FoodcourtPaul Marsden
 
F-Commerce and the SoLoMo Consumer
F-Commerce and the SoLoMo ConsumerF-Commerce and the SoLoMo Consumer
F-Commerce and the SoLoMo ConsumerPaul Marsden
 
The F-Commerce FAQ
The F-Commerce FAQThe F-Commerce FAQ
The F-Commerce FAQPaul Marsden
 
How Big Retail Deploys Social Commerce
How Big Retail Deploys Social CommerceHow Big Retail Deploys Social Commerce
How Big Retail Deploys Social CommercePaul Marsden
 
Social Commerce for luxury
Social Commerce for luxurySocial Commerce for luxury
Social Commerce for luxuryPaul Marsden
 
Net Promoter and Social Media - A Strategy for Retailers
Net Promoter and Social Media - A Strategy for RetailersNet Promoter and Social Media - A Strategy for Retailers
Net Promoter and Social Media - A Strategy for RetailersPaul Marsden
 

Mehr von Paul Marsden (20)

Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...
Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...
Google Deck on Digital Wellbeing 'A Call to Minimize Distraction and Respect ...
 
Fashion Marketing - Advanced Consumer Behaviour Class
Fashion Marketing - Advanced Consumer Behaviour ClassFashion Marketing - Advanced Consumer Behaviour Class
Fashion Marketing - Advanced Consumer Behaviour Class
 
How to communicate Artificial Intelligence to clients and consumers
How to communicate Artificial Intelligence to clients and consumersHow to communicate Artificial Intelligence to clients and consumers
How to communicate Artificial Intelligence to clients and consumers
 
Happy Nudges - Behavioural Economics and Happiness
Happy Nudges - Behavioural Economics and HappinessHappy Nudges - Behavioural Economics and Happiness
Happy Nudges - Behavioural Economics and Happiness
 
Uberfy or Die! - This is what the future of insurance looks like...
Uberfy or Die! - This is what the future of insurance looks like...Uberfy or Die! - This is what the future of insurance looks like...
Uberfy or Die! - This is what the future of insurance looks like...
 
The Uberfication of Advertising
The Uberfication of AdvertisingThe Uberfication of Advertising
The Uberfication of Advertising
 
Psych Eye for the Sponsorship Guy
Psych Eye for the Sponsorship GuyPsych Eye for the Sponsorship Guy
Psych Eye for the Sponsorship Guy
 
Psych Eye for the Social Media Guy
Psych Eye for the Social Media GuyPsych Eye for the Social Media Guy
Psych Eye for the Social Media Guy
 
Psych Eye for the Innovation Guy
Psych Eye for the Innovation GuyPsych Eye for the Innovation Guy
Psych Eye for the Innovation Guy
 
Display Value - The Psychology of Conspicuous Consumption
Display Value - The Psychology of Conspicuous ConsumptionDisplay Value - The Psychology of Conspicuous Consumption
Display Value - The Psychology of Conspicuous Consumption
 
Reputation Management and Social Media
Reputation Management and Social MediaReputation Management and Social Media
Reputation Management and Social Media
 
10 Proven Ways to Turn Social Media into Social Sales in 2013
10 Proven Ways to Turn Social Media into Social Sales in 2013 10 Proven Ways to Turn Social Media into Social Sales in 2013
10 Proven Ways to Turn Social Media into Social Sales in 2013
 
Social Utility: How to Turn Social Media into Social Sales
Social Utility: How to Turn Social Media into Social SalesSocial Utility: How to Turn Social Media into Social Sales
Social Utility: How to Turn Social Media into Social Sales
 
Social Media and Crisis Communications for PR People
Social Media and Crisis Communications for PR PeopleSocial Media and Crisis Communications for PR People
Social Media and Crisis Communications for PR People
 
Facebook Foodcourt
Facebook FoodcourtFacebook Foodcourt
Facebook Foodcourt
 
F-Commerce and the SoLoMo Consumer
F-Commerce and the SoLoMo ConsumerF-Commerce and the SoLoMo Consumer
F-Commerce and the SoLoMo Consumer
 
The F-Commerce FAQ
The F-Commerce FAQThe F-Commerce FAQ
The F-Commerce FAQ
 
How Big Retail Deploys Social Commerce
How Big Retail Deploys Social CommerceHow Big Retail Deploys Social Commerce
How Big Retail Deploys Social Commerce
 
Social Commerce for luxury
Social Commerce for luxurySocial Commerce for luxury
Social Commerce for luxury
 
Net Promoter and Social Media - A Strategy for Retailers
Net Promoter and Social Media - A Strategy for RetailersNet Promoter and Social Media - A Strategy for Retailers
Net Promoter and Social Media - A Strategy for Retailers
 

Kürzlich hochgeladen

Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxNon Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxAbhayThakur200703
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfmuskan1121w
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 

Kürzlich hochgeladen (20)

Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxNon Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptx
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdf
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 

Web 2.0 & Brand Advocacy

  • 1. BRAND ADVOCACY UNLOCKING THE POTENTIAL OF WEB 2.0 paul.marsden@clickadvisor.com clickadvisor insight for innovation
  • 2. WEB 2.0 - THE DATABASE-BACKED SOCIAL WEB. SO WHAT (FOR BRANDS)?
  • 3. WEB 2.0 Brand Advocacy BRAND ADVOCACY + WEB 2.0 = MATCH MADE IN HEAVEN
  • 4. Cults Sea Squirts Lake Wobegon Brainwashing
  • 5. ? YOUR 2009 SALARY ? BUT FIRST, LET’S TALK ABOUT YOUR SALARY: WILL IT GO UP NEXT YEAR?
  • 6. YOU COULD TALK TO A CLAIRVOYANT
  • 7. OR TALK TO YOUR BOSS (“TALK” IS A GREAT EUPHEMISM, ISN’T IT?)