A short presentation on emerging trends in social commerce, the fusion of e-commerce and social media, with a focus on moving beyond transactions and towards relationships. Brands covered include Starbucks, Levi's Diesel, Apple, P&G, Disney, Kenmore, Domino's

1. 1
Social
Commerce
Beyond
Transactions
Dr Paul Marsden
Social Media Strategist
Syzygy Group
p.marsden@syzygy.net

2. 2
What’s Next?
?????????
Adding E-Commerce to
Social Media Platforms
Adding Social Media
to E-Commerce Platforms
Social Commerce for
brands is EVOLVING...

3. 3
You’ve got the bases covered... social media on your
e-commerce platform to increase traffic, order value
and conversion - and reduce support and returns costs

4. 4
The job has been made easier
with Facebook social plugins...

5. 5
Listen
➫
Experiment
➫
Adapt
➫
Develop
And for brands new to e-commerce, you’ve added e-commerce to
social media platforms; a ‘DTC* sand box’ using the LEAD strategy
*Direct to Consumer

6. 6
IS THAT IT?

7. 7
“One more thing...”

8. 8
Use social commerce to build
RELATIONSHIPS not just transactions

9. 9
Not any relationship, but PROFITABLE relationships;
users who buy more, for more, more often - for longer

10. 10
HOW?

11. 11
Customer economics 101: Value of a customer is not
just what they’ve spent with you, but what they will
spend with you over the lifetime of the relationship...

12. 12
..plus their referral value - the value of bringing
you new customers by word of mouth

13. 13
So why not use social commerce
for loyalty and referral marketing?

14. 14
Loyalty campaigns in social media...

15. 15
Loyalty campaigns in social media...

16. 16
Loyalty campaigns in social media...

17. 17
Loyalty campaigns in social media...

18. 18
Loyalty: "The journey of a thousand miles starts with a single
step." Lao Tzu - Pop up ‘tryvertising’ stores in social media

19. 19
Loyalty: "The journey of a thousand miles starts with a single
step." Lao Tzu - Pop up ‘tryvertising’ stores in social media

20. 20
“Social commerce is the
concept of word of mouth applied
to e-commerce”
Harnessing the referral value of customers

21. 21
Referral campaigns in social media...

22. 22
Referral campaigns in social media...
‘social affiliates’

23. 23
Referral campaigns in social media...
‘social affiliates’

24. 24
Beyond campaigns and programs: One thing drives both
LOYALTY and REFERRAL - customer experience

25. 25
Using social media to deliver expectation-
beating customer experiences

26. 26
Using social media to deliver expectation-
beating customer experiences

27. 27
Using social media to deliver expectation-
beating customer experiences

28. 28
Social Commerce - Beyond Transactions...
Adding social media to e-commerce platforms
Adding e-commerce to social media platforms
Running loyalty campaigns in social media
Running referral campaigns in social media
Using social media for customer experience management

29. 29
Thank you
www.socialcommercetoday.com