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How Big Retail Deploys Social Commerce
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How Big Retail Deploys Social Commerce
1.
How Big Retail is
Deploying Social Commerce 15 Solutions Paul Marsden Digital Planner Syzygy @marsattacks November 2010 1
2.
1) Helping customers
connect where they buy (in-store) (Macy’s, Diesel, Sephora) 2
3.
2. Helping customers
connect where they buy (online) (Sears, Juicy Couture, Levi’s) 3
4.
3. Helping customers
buy where they connect (social media stores) (Hallmark Cards) 4
5.
4. Driving footfall
with location-based check-in services (Best Buy, Sports Authority, Domino’s) 5
6.
5. Driving footfall
using Group-Buy platforms 6
7.
6. Driving footfall
with vouchers on social networking sites (Burger King) 7
8.
7. Driving footfall
with “haul videos” (customer video reviews) on video sharing sites (Forever 21) 8
9.
8. Sharing the
in-store experience on social networks (Louis Vuitton) 9
10.
9. Running customer
loyalty programs (sCRM) on social networking platforms (Starbucks) 10
11.
10. Running group-buy
deals on social networking platforms (Walmart) 11
12.
11. Offering flash-sales
on social networking platforms (Carrefour) 12
13.
12. Offering social
shopping apps on social networking platforms (Best Buy) 13
14.
13. Offering social
followers special rewards (exclusive/ early access) (Nine West) 14
15.
14. Promoting new
lines on Flash Sale sites (Target) 15
16.
15. “Plinking” (product
linking) from video-sharing sites to e-commerce cart (French Connection) 16
17.
Thanks | For
more, www.socialcommercetoday.com 17
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