An infographic summarising how Facebook may be used to assist in the buying and selling of products and services - otherwise known as 'f-commerce'

1. F-Commerce:
Selling on Facebook Facebook Stores
Allow customers to
buy and pay directly
ON FACEBOOK TRANSACTIONS
from your Facebook
Page and newsfeed
Facebook Deals Facebook Credits
Get new customers Reduce e-commerce
who pay up front on friction by allowing
Facebook with FB customers to pay with
Credits, PayPal or card Facebook Credits
F-Commerce: Selling ON Facebook
OFF FACEBOOK TRANSACTIONS
Facebook Assisted Commerce: Selling WITH Facebook
Facebook Facebook Facebook
Check-in Deals Open Graph/API Ads
Facebook Facebook Facebook
Storefronts Social Plugins Promotions

2. 2
Facebook Check-in Deals Open Graph Protocol Facebook Marketing
Drive footfall and Offer Facebook Drive visits and loyalty
loyalty with mobile features to your site by with promotions, news
coupons for customers adding your site pages and deals posted to
close by to the Open Graph your Facebook page
Facebook Social Plugins Facebook Authentication Facebook Storefronts
Improve e-commerce Improve site/app Drive e-commerce
site experience by experience by allowing traffic with product
adding Facebook social customers to sign with catalogue apps
features their Facebook details installed on your
Facebook Graph API Facebook Ads
Create apps and sites Drive e-commerce
that integrate with traffic or footfall with
(read and write to) standard or testimonial
Facebook display ad units

3. 3
Facebook Check-in Deals Open Graph Protocol Facebook Marketing
Drive footfall and Offer Facebook Drive visits and loyalty
loyalty with mobile features to your site by with promotions, news
coupons for customers adding your site pages and deals posted to
close by to the Open Graph your Facebook page
Facebook Social Plugins Facebook Authentication Facebook Storefronts
Improve e-commerce Improve site/app Drive e-commerce
site experience by experience by allowing traffic with product
adding Facebook social customers to sign with catalogue apps
features their Facebook details installed on your
Facebook Graph API Facebook Ads
Create apps and sites Drive e-commerce
that integrate with traffic or footfall with
(read and write to) standard or testimonial
Facebook display ad units

4. F-Commerce: Facebook Stores
Selling on Allow customers to
buy and pay directly
ON FACEBOOK TRANSACTIONS
Facebook from your Facebook
Page and newsfeed
Facebook Deals Facebook Credits
Get new customers Reduce e-commerce
who pay up front on friction by allowing
Facebook with FB customers to pay with
Credits, PayPal or card Facebook Credits
F-Commerce: Selling on Facebook
Facebook Assisted Commerce: Selling with Facebook
OFF FACEBOOK TRANSACTIONS
Facebook Check-in Deals Facebook Storefronts Facebook Authentication Open Graph Protocol
Drive store footfall Drive e-commerce Improve site/app
Create apps and
and loyalty with traffic with product experience by
sites that integrate
mobile coupons catalogue apps allowing customers
with (read and
for customers installed on your to sign on with
write to) Facebook
close by Facebook page Facebook details
Facebook Social Plugins Facebook Graph API Facebook Ads Facebook Marketing
Improve e- Create shopping Drive e-commerce Drive sales and
commerce site apps and sites that traffic or footfall loyalty with news
experience by integrate with with standard or and promotions
adding Facebook (read and write to) testimonial display posted to your
social features Facebook ad units Facebook page
Version 1.0 May 2011 cc Paul Marsden / http://socialcommercetoday.com