The document discusses search engine optimization (SEO) and provides tips for improving organic search engine rankings. It recommends structuring content with headers, keywords, and metadata. Images should include alt text and blogs should be updated regularly. SEO involves submitting sites to search engines like Google, submitting sitemaps and fixing 404 errors. Social media and links from blogs and bookmarking sites can also help rankings.

1. SEO Search Engine Optimization The process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.