Paul Rouke talks about why every business with a customer facing website, whether retail or not, should take usability seriously if they want to improve their bottom line
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The Importance Of Usability For Customer Facing Websites
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2. Manchester Digital’s Usability: What’s The Use? “Improving your bottom line (especially in a recession!)” by Paul Rouke User Experience Director at PRWD 28 th January 2009
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4. Topics Some key questions to ask yourself Key business areas that apply Case study – increasing revenue per employee A quick survey for you
15. The financial impact of improving a low e-commerce conversion rate of 1.5% (a real life retailer who we are currently pitching to) *Based upon the site maintaining existing traffic levels 2.25% Minimum guaranteed conversion rate from PRWD £1.25million Projected value of new sales per year* £3.75million Projected online sales per year* 1.5% Current conversion rate £2.5million Current online sales per year
20. Analysis Measure & refine Design Build Business analysis Customer analysis Prospect analysis Challenge current thinking ie. “we won’t get enquiries for £5,000 machines” Paper sketches through to final visuals User testing Focus on “what are prospects looking for” Online promotion of products from £30 to £7,500 100% accountability for online channel Web analytics integration Testing of different versions Measure conversion rates from Google Adwords Identify new market opportunities Continually improve & refine UCD
36. > this presentation > case studies > further information > plus leave your comments all available at: www.prwd.co.uk/events
37. Thankyou for listening to “Improving your bottom line” by Paul Rouke Office: 0161 918 6729 Mobile: 07739 745 126 Web: www.prwd.co.uk Email: [email_address]