Can we predict the major trends that will affect publishing over the next ten years? I talked about the recent past and the future of publishing, including the App Store and digital editions, ad blocking, platforms, and print. http://www.pagelizard.com/2025-visions-for-the-future-of-publishing/
14. Google Chrome will include
ad blocking by default.
AMP acceptable ads will be
exempt. An attempt to clean up the
web whilst, killing off ad-block
protection rackets.
15. Platforms will overtake websites
for reaching audiences.
Maybe Snapchat is the new
Facebook. But it won’t be about
driving traffic to websites anymore.
16. Print magazines will still exist.
But fewer - only those which lend
themselves to the medium, eg
◉ A service (like The Week)
◉ For the coffee table (like
Cyclist)
◉ Put it your hands (like Coach)
17. Any questions ?
You can find me at
@PaulLomax
linkedin.com/in/paullomax
paul_lomax@dennis.co.uk
Thanks!
18. Credits
Special thanks to all the people who made and
released these awesome resources for free:
◉Presentation template by SlidesCarnival
◉Photographs by Unsplash
Hinweis der Redaktion
iPad announced 9th Jan, 2007
App Store launched 10th July, 2008
iPhone announced 27th Jan, 2010
Twitter first tweet 21st March 2006
Facebook was US schools only until 27th Sept 2006
WhatsApp launched Nov 2009 - just reached 1bn users
Instagram, BuzzFeed, LADbible, I could go on. BuzzFeed launched end 2006 so quite old!
Roy Amara, who was the president of The Institute for the Future