Presentation given at the Music 4.5 event on the Death of Collective licensing in London on the 22nd of june 2011

1. A
and collective rights management
Paul Keller [Creative Commons /Knowledgeland]

2. CC-BY Kevin (KB35)flickr.com/people/kb35/

3. problem: exclusive assignment of
rights to the societies

4. #1: collecting society members are
looking for more flexibility....

5. ... and #2: CC users are looking for
ways to collect royalties for
commercial uses of their works.

6. non-commercial use?

7. commercial use?
non-commercial use?

8. ¥
€$
commercial use?
non-commercial use?

17. death of collective
management
was supposed to
happen here

18. Attitudes among Buma/Stemra
members (n=524)
0% 25% 50% 75% 100%
more flexibility
stronger copyright enforcement (general)
distinguishing between commercial & non-com. use
stronger copyright enforcement (online)
no royalties when performing own repertoire
more relaxed copyright enformcement (online)
free use of music in user generated content
positive negative no opinion

19. would allow free promotional use of
own works (age 20-29)
0% 25.00% 50.00% 75.00% 100.00%
listening on own website
use on site of booking agent
promotional CDs
use on site of record company
use on site of concert venue
use on social networking sites
use for charity
downloads from own website
embedding without advertisements
embedding with advertisements
use in stores
use in bars/restaurants/hotels etc
use on filesharing platforms
use by radio / tv
use by for profit companies
use for promotion of other products
yes no dont know

21. paul@creativecommons.org