1. Sheet1
Sendout Cards Plan Comparision/Break-even engine
Assume: Each card 2 points (2 flap, no pictures); postage @$.44
# of Cards Per Year = 8500
2 Year Combined Cost
$99 Retail 24363
$199 Preferred 24315
Wholesale 18356
Distributor 18450
Year 1
Plan #of Cards Cost per card Postage Initial Investment Subtotal Value of Cards Included with Startup Cashback Net cost per year
$99 Retail 8500 0.98 3740 99 12169 0 0 12169
$199 Preferred 8500 0.98 3740 199 12269 49 0 12220
0 0
Wholesale 8500 0.62 3740 398 9408 62 0 9346
0 0
Distributor 8500 0.62 3740 457 9467 62 263.5 9141.5
Year 2
Plan #of Cards Cost per card Postage Renewal Fee Subtotal Cashback Net cost per year
$99 Retail 8500 0.98 3740 25 12095 0 12095
$199 Preferred 8500 0.98 3740 25 12095 0 12095
Page 1

2. Sheet1
Wholesale 8500 0.62 3740 0 9010 0 9010
Distributor 8500 0.62 3740 35 9045 263.5 9308.5
Page 2