Why are relationships, social network, the social web and social media so important? The Social Value Cycle is a way to understand and then to more actively manage your social presence, both professional & personal...and your life.

1. Social Value Cycle It is NO longer what you know… … or even WHO you know… that matters! © Paul F. Doyle, 2010

2. Who are we? What is our Value? How do we get ahead? Career and Professional Experts Tell us we need Personal Brand. What is this? © Paul F. Doyle, 2010

3. What you know © Paul F. Doyle, 2010 In school and in life people generally are given the idea that our value is a function of how smart we are…how much we know.

4. What you know Who you know © Paul F. Doyle, 2010 But an old saying reveals a different truth…what matters in life is more than just what you know…but also, WHO you know.

5. What you know Who you know Who knows you © Paul F. Doyle, 2010 Then a very wise man expanded my thinking, his name is Bing Goei…he said, “Who you know now is not what matters most today, Paul, but WHO KNOWS YOU that often makes the difference.

6. What you know Who you know Who knows you What you are known for © Paul F. Doyle, 2010 This lead me to a breakthrough…because I immediately saw the truth of his statement but also the incompleteness of it. It is not just Who knows You…but What you are known for that completes the picture.

7. What you know Who you know Who knows you What you are known for © Paul F. Doyle, 2010 Four Aspects of Social Value

8. What you know Who you know Who knows you What you are known for © Paul F. Doyle, 2010 These Four Aspects of Social Value Relate to Each Other, Affect Each Other… … and together create Effects for Ourselves and Others

9. What you know Who you know Who knows you What you are known for © Paul F. Doyle, 2010 The Social Value Cycle is a flow

10. What you know Who you know Who knows you What you are known for © Paul F. Doyle, 2010 You Others Four Aspects of Social Value

11. What you know Who you know Who knows you What you are known for © Paul F. Doyle, 2010 Your identity The Social Network Four Aspects of Social Value

12. What you know Who knows you What you are known for © Paul F. Doyle, 2010 Your identity Others Your Personal Brand! Four Aspects of Social Value

13. What you know Who you know Who knows you © Paul F. Doyle, 2010 The Social Network You Your Social Capital! Four Aspects of Social Value

14. What you know Who you know Who knows you What you are known for © Paul F. Doyle, 2010 The Social Network Others Your Social Currency! Four Aspects of Social Value

15. What you know Who you know Who knows you What you are known for © Paul F. Doyle, 2010 When Taken Together, The Four Make Five Five Aspects of Social Value Note: The slide is intended to convey that the 4 aspects can be very loosely connected... somewhat far apart from each other.

16. What you know Who you know Who knows you What you are known for © Paul F. Doyle, 2010 Your Identity The Social Network You Others The Degree to which the Four are Cohesive Creates a Fifth Aspect of Social Value

17. What you know Who you know Who knows you What you are known for © Paul F. Doyle, 2010 Your Identity The Social Network You Others The Five Aspects of Social Value

18. What you know Who you know Who knows you What you are known for © Paul F. Doyle, 2010 Your Identity The Social Network You Others If we are lucky, we pull it together, cohesively We get all 5 Aspects of the Social Value Cycle working together in a balanced and symmetrical way.

19. When we encounter someone who has the 5 Aspects pulled together…we think of them as lucky!

20. What you know Who you know Who knows you What you are known for © Paul F. Doyle, 2010 Your Identity The Social Network You Others The Five Aspects of Social Value Taken Together Reflect Who We Are!

21. Five Can Fuse to Form One …Becoming as Strong, Rare and Precious as a Diamond! This is Who We Are…Leveraging Individuality and Diversity… Defining the Basis of Personal Integrity © Paul F. Doyle, 2010

22. The Social Value Cycle is All About Human, Interpersonal Relationships… What About Technology? Social Media, the Social Web and the Blogosphere What Part Does Technology Play? © Paul F. Doyle, 2010

23. What you know Who you know Who knows you What you are known for © Paul F. Doyle, 2010 The Social Media Changes the Economics … lowering the costs of being known

24. What you know Who you know Who knows you What you are known for © Paul F. Doyle, 2010 Social Media by Changing the Economics Enables Establishing a Social Value Flow in the Other Direction

25. Social Value Cycle It is NO longer what you know… … or even WHO you know… that matters! © Paul F. Doyle, 2010

26. So, what are YOU known for? What SHOULD you be known for? How are you or could you be using SOCIAL MEDIA to make sure you are known, known widely and known correctly? © Paul F. Doyle, 2010