3. Paulina Cantú: Education
• BA Degree, Journalism and Literature ; MA Degree,
Communications. University of the Incarnate Word, San Antonio
Texas - Rated among the Southwest’s top liberal arts schools.
• Diplôme, Université Catholique de l'Ouest, Angers, Pays de la
Loire, France - Accredited by the Ministère de l'Enseignement
supérieur et de la Recherche, France. TEF (test d’évaluation de
français) and TCF (test de connaissance de français)
• High School Diploma and IB: International Baccalaureate,
American School Foundation, among top private institutions
worldwide.
• Other studies: Primary school, Alexander Bain Institute, among
the top bilingual English programs worldwide.
• English Literature Program, Guildhall School, London, UK.
4. Work Experience
• MAS Consulting Group, New Media and Client
Services
• Computer Solutions, Web Content supervision
and strategy, application development
• Univision Communications, Univision Radio:
Website manager and content producer for
AMOR 95.1, 98.5 THE BEAT, ESTEREO LATINO
92.7, and KXTN Tejano.
• HBC: Hispanic Broadcasting Corporation/
NETMIO.COM, San Antonio City Guide content
writer
• USAA: Technical and Grant writer, Bank.
• Global Hue Advertising Traffic coordinator
• Guerra DeBerry Cody, Garcia LKS: Internship
• The Logos, UIW’s award winning newspaper:
Style and Arts editor
• Sin Fronteras, Editor, Award winning Literary
Magazine, ASFG
5. MAS Consulting Group
• Social Media creation and integration,
PR/ direct mail design and copywriting
for our international clients, both in
English and Spanish
• Management and integration of MAS
website, social media, and blog
• Account Management and Client
Services
• Copywriting, Creative, Promotion, Event
Planning and Public Relations for our
clients world wide
• Web content writing and design
• Proofreading, back translation and
editing of copy
• Pollie award winner for collaboration in
HRT “Intro” spot.
10. content writing, site strategy,
consulting and app/dev support
• Evaluation of client’s
website, based on
creative brief.
• Consultation on client’s
current website site and
online needs (both front
and back end)
• Optimization driven
content
• Project management and
coordination with
Comsol application
development teams both
locally and in Europe.
11. website management, content writing and promotion
• Responsible for the writing and updates for the
Univision Radio websites.
• Web design and splash page creation for our stations
and our sponsors, utilizing front/back end user friendly
content management system.
• Collaboration with Sales Department in regards to ,
creation of banners and splash-pages, based on client’s
creative brief.
• Collaboration with Production Team for event
promotions, coverage of radio events for the web.
• Brainstorming with programming department and top
DJs to discuss website features, contests and
promotions
• Optimization driven content both for Univision and its
sponsors.
23. pro-bono creative/PR and talent
• Through my
previous work with
the SA Humane
Society and
SNIPSA, I was
approached by
renowned Alamo
Heights City
Member, Laurie
(That’s my
Saunders, to help
pup,
with marketing
Clicquot!)
efforts to raise
funds for a centrally
located dog park in
Alamo Heights. Kitten voice:
Voice over work for
Humane Society
“Adoption Voices”
24. RESULT! Press Release and media pitch got
an appearance in Great Day SA, as well as
other outlets. The silent auction at the event
promoted raised enough funds for the City of
Alamo Heights to release the land needed - and
the dog park is now a reality.
25. 16 enfoque ´
September 25, 2008 • CONEXIO N
COURTESY PHOTO KRT FILE PHOTO
LEFT: The blog Treehug-
ger.com offers plenty of
green tips. RIGHT: Aro-
matherapy cleaning
products, made with
biodegradable ingre-
dients and essential oils,
are being sold at health
food stores and other
retail outlets. They can
TOM REEL/TREEL@EXPERESS-NEWS.NET AP FILE PHOTO HELEN L. MONTOYA/HMONTOYA@CONEXIONASA.COM also be made at home
LEFT: Maria Duran (left) leads the effort to recycle cardboard at the University of the Incarnate Word. With her are Erica Ro- with a few ingredients.
driguez (center) and Rachel Cywinski. MIDDLE: Rep. Hilda Solis, D-Calif., speaks at the Democratic National Convention in
Denver. RIGHT: Oscar Ramirez is executive director of the board of directors of the Avenida Guadalupe Association.
W
e all know the scene — tiative by the Natural Resources ants away, have likely been saving
your mom or grandma Defense Council to educate Latinos the environment one remedio at a Here is a look at some Latinas and a local or- norities.
pulling out that old piece on environmental issues. time. ganization who have made a positive difference on How she got started: As a California state senator, So-
So you have a little information on how to help the
environment, but if you want to look into it even more Be green on the cheap
of foil at the restaurant for her left- When most people hear about “Those are things that we have the environment. lis won environmental protections for minority here are some good resources and upcoming events.
overs. Maybe she takes the plastic going green, they think they need been doing for years that we never MARIA DURAN communities, saying polluting projects were dis- At home:
ware, too. “Para no desperdiciar,” to buy a hybrid car or buy products really thought about and they’re proportionately located in minority and low in- 9TH ANNUAL RENEWABLE ENERGY ROUNDUP & GREEN LIVING
Who is she: A 23-year-old graduate of the Universi- Instead of an all-purpose cleaner, use vinegar and
she says. that are more expensive, but Quin- extremely effective in helping to come neighborhoods. FAIR baking soda with warm water to clean almost
ty of the Incarnate Word. Maria began the
Now we hear about the trend of tero says going green can actually protect the environment,” she said. Why she did it: Environmental hazards such as anything.
school’s first recycling club her last semester at Where: Market Square, Fredericksburg
“going green.” What you may not save you money. Here, you’ll find the stories of holes the mining industry created and major land-
the university during the 2006-2007 school year. Instead of using plug-in air fresheners, boil cinnamon,
realize is that you have probably “There’s a misconception that it’s Latinos making a positive impact fills in the district she represented were creating When: Sept. 26-28; Friday: 12 p.m.-6 p.m., Saturday: 9
How it got started: With one bin for paper, donated cloves or other herbs as a homemade air freshener.
been doing it all along, but now expensive or it’s hard work (to be on the environment and learn how major health hazards. a.m.-6 p.m., Sunday 9 a.m.-3 p.m.
by one of Maria’s professors, she and her cousin
maybe it’s time to take that extra green) when really it shouldn’t be,” you can too, one green step at a The effects: She became the first woman to receive Don’t just toss your old furniture. Sell it on Craigslist,
would drag the bin daily to the baseball fields to How much: Friday or Sunday-$10, Saturday-$12 or a three
step and be a little greener. Quintero said. time. the John F. Kennedy Profile in Courage Award in eBay or just put a ‘free’ sign on it on the curb.
empty them. day pass for $20. Children 12 and younger are free.
“I think most Latinos are more Quintero says Latinos who are 2000. Now a congresswoman, Solis has sponsored
Why she did it: An Army brat, Duran grew up in Wear your clothes more than once and then wash
in touch with that concept of doing familiar with remedios caseros, or legislation such as the Green Jobs Act of 2007, For more information: www.theroundup.org them. And remember to wash your clothes in cold
places where recycling was a part of daily life.
with less because it’s not that far in home remedies such as using bak- which authorized $125 million to train workers for water and hang them out to dry. Avoid dry cleaning
When she couldn’t find a single recycling bin on
our past,” said Adrianna Quintero, ing soda to scrub sinks and tubs green jobs. SAN ANTONIO BUILDER’S EXPO if you can, since the chemicals that are used are
campus, she knew something needed to be done.
director of La Onda Verde, an ini- and using cinnamon sticks to keep Being good What she thinks: “Has California solved our environ- Build San Antonio Green will be on site with highly damaging to the environment — and people’s
“This is the lifestyle I’m used to,” she said.
to the envi- mental justice problem? No, but state agencies can giveaways and information health.
The effects: Now the university has bins not just for
ronment is no longer ignore the issue again,” Solis said dur-
paper, but also for aluminum, plastic and card- Where: Alamodome
not as hard ing her acceptance speech of the award. “Environ- On the road:
board. Partnering with Vista Fibers, The Recyclers
or expensive mental justice has yet to be achieved. We have not When: Sept. 26-28; Friday and Saturday: 10 a.m.-8 p.m.
at UIW now has 18 members, mostly made up of In addition to carpooling, try to work from home if
as some won the battle.” Sunday 11 a.m.-6 p.m.
freshmen who will carry the torch. Other univer- possible. With the technologies available today such
people may sities have taken note, particularly neighboring THE J.T. BRACKENRIDGE NEIGHBORHOOD as instant messaging, teleconferencing and video
How much: $5 for adults 12 and older, children free
think. school Trinity University. UIW and Trinity now What is it: San Antonio’s first entirely green neigh- chat most times you can work from almost anywhere.
share resources to compact recyclable material. borhood, located on the West Side. A conglomerate HELPFUL WEBSITES Go easy on the brakes. When you make sudden
What she thinks: “It’s not just a problem we can over- of non-profits, including the Avenida Guadalupe stops, not only do you put yourself in danger but you
look. It’s a problem we can fix,” she says. “I was Association, the San Antonio Alternative Housing www.greendimes.com also waste gas. Keep your engine in the 1,2000-3,000
really surprised I made such a ripple in the Corporation and the Neighborhood Housing Ser- RPMs, and up-shift between 2,000-2500 RPMs.
What it’s for: With this website you can stop up to 90
water. What I’ve learned is if you speak up, vices of San Antonio, is building the 59 homes.
percent of the junk mail you get. Drive part of the way to your destination. If catching
there’s bound to be one person that will How is it green: The homes, which are for families
join you.” who earn less than 80 percent of the area median How much: The free version lets you go through each the bus from home just isn’t an option, just drive to a
income, have energy-efficient appliances, tile or company that sends you mail and cancel what you stop that is. Or park your car further from work and
REP. HILDA SOLIS, D-CALIF. don’t want. You also get a catalog screener. . walk or bike the rest of the way.
concrete flooring and paint with low levels of or-
Who is she: Congresswo-
ganic compounds.
man from California
Why the homes were built green: Because the houses are www.treehugger.com At work:
who has spearhead-
low-income homes, the non-profits wanted the What you’ll find: Read articles on how to go green in all Bring your own lunch. You hear this tip is helpful for
ed legislation that
homeowners to save on their energy bills and aspects of your life including your food, your fashion losing weight, but it can also be good for the
protects the envi-
have sustainable homes. “The idea would be that and even your funeral. environment. When you order out, chances are you’ll
ronment, espe- get all the unnecessary packaging that comes with it.
they are energy efficient so they are able to afford
cially the one Use reusable plastic containers to store your food.
it and stay in these homes longer,” said Oscar Ra- www.laondaverde.com
that surrounds
mirez, Avenida Guadalupe Association executive Instead of setting your computer to hibernate, shut it
Latinos and What you’ll find: Information on going green in Spanish
director. down completely. Better yet, make sure the power
other mi- from the Natural Resources Defense Council. You can
The effects: About 20 homeowners who have moved strip is turned off.
find the English version at www.nrdc.org
in see at least a 25 percent decrease in their utility
Use your computer as much as you can. Keep your
bills. At least one of the non-profits, Avenida Gua-
dalupe Association, plans to make the area www.buildsagreen.com files on the computer instead of in an old filing
cabinet, and review what you can on the screen
even greener by constructing two commercial What it is: You can find information on local green instead of printing it out. Also, relying on e-mails
green buildings. builders and designers, workshops and local instead of traditional letters is the way to go.
HELEN L. MONTOYA@CONEXIONSA.COM
information on rebates and incentives.
Anual Percentage Yield (Tasa de Rendimiento Anual). La tasa APY es efectiva a partir del 3 de Septiembre de 2008 y está sujeta a cambio sin
Conexión Magazine: Going Green:
Cover and Center Spread Representing Latino Recycle
Efforts in San Antonio
26. Publications
• Boots n’all Travel
• Campaigns and
Elections Magazine
• Scene in SA
Magazine
• Conexión
• SA Express News
