14th -15th November 2012 Mobile Marketing Association event was held in Istanbul. These are the speaker highlights from day 1 #MMAF2012

1. MMA FORUM
FOUR SEASONS BOSPHORUS
ISTANBUL, TURKIYE
14TH – 15TH NOVEMBER 2012
DAY ONE
SPEAKER QUOTATIONS

2. “Nothing will get you
closer to your customers
than mobile”
PAUL BERNEY
MOBILE MARKETING
ASSOCIATION

3. “Digital has lowered the
barriers to connecting us -
mobile does it better than
anything else”
FRANK COOPER
PEPSICO

4.
“The key to good advertising is
to become part of people
nature”
ÖZGE ERDEM
PG

5. In 2013, the expectation
will be to globally spend
$9.6 million on mobile ads
TIBET SOYSAL
FORD

6. “Mobile is very personal.
Allowing a brand to engage
with the same users again
and again”
GAMZE ÖZTOYGAR
AGIDIA UNILEVER

7. “Don’t just use industry data.
You need to understand what
mobile techniques your
customers use”
JONATHAN STEPHEN
JETBLUE AIRWAYS

8. “Mobile is the glue that is
holding human experiences
together”
PACO HORTIGUELA
SAMSUNG SPAIN

9. 91% of Egyptian
smartphone user visit social
networks, with 66% visiting
daily
KARIM KAHLIFA
DIGITAL REPUBLIC

10. ”It´s not about mobile
marketing, it´s about brand
building in a mobile world”
ÖZGE ERDEM
PG

11. “Leading with our largest brands,
we are pushing towards investing
10 percent of our global
marketing budget in mobile
activations and channels across
the entire consumer journey”
ANDREA KADERSCHABEK
MONDELEZ INTERNATIONAL

12. “Give customers something
they understand and are
familiar with, then attach it to
your brand”
JONATHAN STEPHEN
JETBLUE AIRWAYS

13. “Mobile is the channel.
Mobility is the consumers”
PACO HORTIGUELA
SAMSUNG SPAIN

14. “Everything is becoming
digital and everything digital is
becoming mobile”
PACO HORTIGUELA
SAMSUNG SPAIN

15. ‘Integration, interactivity
engagement are the keys to
mobile campaign success’
GAMZE ÖZTOYGAR
ALGIDA UNILEVER

16. “Understand what devices your
customers are using, understand
how they access your content and
ensure your content is accessible
and consumable across various
different platforms”
JONATHAN STEPHEN
JETBLUE AIRWAYS

17. “If the internet was a wave,
mobile is a tsunami”
ANDREA KADERSCHABEK
MONDELEZ INTERNATIONAL