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Turning Business Cards into Business
we network to feed our pipeline

                   advertising
                   networking
                   direct promotion
                   direct sales
who do you want to attract?
customers




who do you want to attract?
customers

                              referrals

who do you want to attract?
customers

                              referrals

who do you want to attract?


                              referral partners
customers

                              referrals

who do you want to attract?


                              referral partners

        suppliers
how do sales & referrals happen?
how do sales & referrals happen?
• sales are all about relationships
• sales are all about relationships
• sales are all about relationships
             80



             60
percentage




             40



             20



              0
                  1   2       3         4   5-12
                          when we buy
• sales are all about relationships
             80



             60
                  48
percentage




             40



             20



              0       2
                  1       2       3         4   5-12
                              when we buy
• sales are all about relationships
             80



             60
                  48
percentage




             40

                          25

             20



              0       2       3
                  1       2           3         4   5-12
                                  when we buy
• sales are all about relationships
             80



             60
                  48
percentage




             40

                          25

             20
                                      12



              0                           5
                      2       3
                  1       2           3         4   5-12
                                  when we buy
• sales are all about relationships
             80



             60
                  48
percentage




             40

                          25

             20
                                      12
                                                10

                                                    10
              0                           5
                      2       3
                  1       2           3         4        5-12
                                  when we buy
• sales are all about relationships
             80
                                                            80



             60
                  48
percentage




             40

                          25

             20
                                      12
                                                10        10

                                                    10
              0                           5
                      2       3
                  1       2           3         4        5-12
                                  when we buy
• sales are all about relationships
             80
                                                            80



             60
                  48
percentage




             40

                          25

             20
                                      12
                                                10        10

                                                    10
              0                           5
                      2       3
                  1       2           3         4        5-12
                                  when we buy
• sales are all about relationships
             80
                                                            80



             60
                  48
percentage




             40

                          25

             20
                                      12
                                                10        10

                                                    10
              0                           5
                      2       3
                  1       2           3         4        5-12
                                  when we buy
• referrals are all about relationships
• referrals are all about relationships
• referrals are all about relationships
             80
                                                                                   80



             60
                  48
percentage




             40

                          25

             20
                                                 12
                                                                       10        10

                                                                           10
              0                                       5
                      2       3
                  1       2                       3                    4        5-12
                                  trust - confidence - my reputation
• referrals are all about relationships
             80
                                                                                   80



             60
                  48
percentage




             40

                          25

             20
                                                 12
                                                                       10        10

                                                                           10
              0                                       5
                      2       3
                  1       2                       3                    4        5-12
                                  trust - confidence - my reputation
• referrals are all about relationships
             80
                                                                                   80



             60
                  48
percentage




             40

                          25

             20
                                                 12
                                                                       10        10

                                                                           10
              0                                       5
                      2       3
                  1       2                       3                    4        5-12
                                  trust - confidence - my reputation
• referrals are all about relationships
             80
                                                                                   80



             60
                  48
percentage




             40

                          25

             20
                                                 12
                                                                       10        10

                                                                           10
              0                                       5
                      2       3
                  1       2                       3                    4        5-12
                                  trust - confidence - my reputation
• referrals are all about relationships
             80
                                                                                   80



             60
                  48
percentage




             40

                          25

             20
                                                 12
                                                                       10        10

                                                                           10
              0                                       5
                      2       3
                  1       2                       3                    4        5-12
                                  trust - confidence - my reputation
• referrals are all about relationships
             80
                                                                                   80



             60
                  48
percentage




             40

                          25

             20
                                                 12
                                                                       10        10

                                                                           10
              0                                       5
                      2       3
                  1       2                       3                    4        5-12
                                  trust - confidence - my reputation
• referrals are all about relationships
             80
                                                                                   80



             60
                  48
percentage




             40

                          25

             20
                                                 12
                                                                       10        10

                                                                           10
              0                                       5
                      2       3
                  1       2                       3                    4        5-12
                                  trust - confidence - my reputation
• referrals are all about relationships
             80
                                                                                   80



             60
                  48
percentage




             40

                          25

             20
                                                 12
                                                                       10        10

                                                                           10
              0                                       5
                      2       3
                  1       2                       3                    4        5-12
                                  trust - confidence - my reputation
why do you need a system?
why do you need a system?
why do you need a system?




what's your system?
follow up tools to build relationships




                                  c.r.m. systems
                                       card scan
online                           autoresponders
follow up tools to build relationships




                 quote action http://tinyurl.com/myquoteactions
online
                send out cards https://www.sendoutcards.com
social networks help you stay in touch
“ Social Media is
  people having
  conversations
     online”
follow up tools to build relationships



                                              emails
                                    mailing systems
                                       video emails
online            ‘all in one’ combination systems:


                            http://tinyurl.com/gvoprelaunch




                       http://www.attainresponse.com/richardstreet
phone
                 postcards
offline
         hand written notes
                   meeting
phone
                 postcards
offline
         hand written notes
                   meeting
who will you attract today?
remember, it’s not about you
• who could be referring business to you?




      but isn’t
• referral marketing hub
who are you working with?


  same clients
  common interests
  common target clients
we achieve more by working together
have you google yourself recently?




connect with me on:
                          paulclegg

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Turn Business Cards into Business

  • 1. Turning Business Cards into Business
  • 2. we network to feed our pipeline advertising networking direct promotion direct sales
  • 3. who do you want to attract?
  • 4. customers who do you want to attract?
  • 5. customers referrals who do you want to attract?
  • 6. customers referrals who do you want to attract? referral partners
  • 7. customers referrals who do you want to attract? referral partners suppliers
  • 8. how do sales & referrals happen?
  • 9. how do sales & referrals happen?
  • 10. • sales are all about relationships
  • 11. • sales are all about relationships
  • 12. • sales are all about relationships 80 60 percentage 40 20 0 1 2 3 4 5-12 when we buy
  • 13. • sales are all about relationships 80 60 48 percentage 40 20 0 2 1 2 3 4 5-12 when we buy
  • 14. • sales are all about relationships 80 60 48 percentage 40 25 20 0 2 3 1 2 3 4 5-12 when we buy
  • 15. • sales are all about relationships 80 60 48 percentage 40 25 20 12 0 5 2 3 1 2 3 4 5-12 when we buy
  • 16. • sales are all about relationships 80 60 48 percentage 40 25 20 12 10 10 0 5 2 3 1 2 3 4 5-12 when we buy
  • 17. • sales are all about relationships 80 80 60 48 percentage 40 25 20 12 10 10 10 0 5 2 3 1 2 3 4 5-12 when we buy
  • 18. • sales are all about relationships 80 80 60 48 percentage 40 25 20 12 10 10 10 0 5 2 3 1 2 3 4 5-12 when we buy
  • 19. • sales are all about relationships 80 80 60 48 percentage 40 25 20 12 10 10 10 0 5 2 3 1 2 3 4 5-12 when we buy
  • 20. • referrals are all about relationships
  • 21. • referrals are all about relationships
  • 22. • referrals are all about relationships 80 80 60 48 percentage 40 25 20 12 10 10 10 0 5 2 3 1 2 3 4 5-12 trust - confidence - my reputation
  • 23. • referrals are all about relationships 80 80 60 48 percentage 40 25 20 12 10 10 10 0 5 2 3 1 2 3 4 5-12 trust - confidence - my reputation
  • 24. • referrals are all about relationships 80 80 60 48 percentage 40 25 20 12 10 10 10 0 5 2 3 1 2 3 4 5-12 trust - confidence - my reputation
  • 25. • referrals are all about relationships 80 80 60 48 percentage 40 25 20 12 10 10 10 0 5 2 3 1 2 3 4 5-12 trust - confidence - my reputation
  • 26. • referrals are all about relationships 80 80 60 48 percentage 40 25 20 12 10 10 10 0 5 2 3 1 2 3 4 5-12 trust - confidence - my reputation
  • 27. • referrals are all about relationships 80 80 60 48 percentage 40 25 20 12 10 10 10 0 5 2 3 1 2 3 4 5-12 trust - confidence - my reputation
  • 28. • referrals are all about relationships 80 80 60 48 percentage 40 25 20 12 10 10 10 0 5 2 3 1 2 3 4 5-12 trust - confidence - my reputation
  • 29. • referrals are all about relationships 80 80 60 48 percentage 40 25 20 12 10 10 10 0 5 2 3 1 2 3 4 5-12 trust - confidence - my reputation
  • 30. why do you need a system?
  • 31. why do you need a system?
  • 32. why do you need a system? what's your system?
  • 33. follow up tools to build relationships c.r.m. systems card scan online autoresponders
  • 34. follow up tools to build relationships quote action http://tinyurl.com/myquoteactions online send out cards https://www.sendoutcards.com
  • 35. social networks help you stay in touch
  • 36. “ Social Media is people having conversations online”
  • 37. follow up tools to build relationships emails mailing systems video emails online ‘all in one’ combination systems: http://tinyurl.com/gvoprelaunch http://www.attainresponse.com/richardstreet
  • 38. phone postcards offline hand written notes meeting
  • 39. phone postcards offline hand written notes meeting
  • 40. who will you attract today?
  • 41. remember, it’s not about you
  • 42. • who could be referring business to you? but isn’t
  • 43. • referral marketing hub who are you working with? same clients common interests common target clients
  • 44. we achieve more by working together
  • 45. have you google yourself recently? connect with me on: paulclegg