Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.

1. Thursday Aug. 2, 2013
Presented by:
Paul June
King Monkey
Social media
Boot Camp for
Today’s Brand Savvy
Marketers

2. Social Media Revolution 2013
Social Media Revolution 2013
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3. Where do consumers look for information?
•Company Websites
•On-line News Sites
•Review Sites
•Wikis
•Social Media Sites
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4. What is Social Media?
• Social Media is media for social
interaction
• Basically, people talking to each
other using web-based
technologies
• Examples: Facebook, Twitter,
LinkedIn, Yelp, Ning, blogs, Flickr,
YouTube, etc.
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5. Social Media Examples
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6. Social Media World
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7. Social Media Statistics
• Facebook Users 1.15 billion
• Dropbox gaining 25 million users in less than a month
• Pinterest rising from 47-70 million users
• More than 200,000,000 videos on YouTube
• 200,000,000 blogs
• Instagram 130 Million Monthly Active Users
• 73% of active online users have read a blog
• 45% have started their on blog
• 39% subscribe to an RSS Feed
• 57% have joined a social network
• 55% have uploaded photos
• 83% have watched video clips
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8. Brands Using Social Media
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9. Social Media Strategies
For
Your Brand
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10. • Build Brand Awareness
• Stay top of mind with
customers
• Increase Brand Loyalty
• Drive Sales – Likeliness to Buy
• Promote Events
• Cost Effective
• Open Feedback
• Competitive Intelligence
• Everyone Else is Doing It
Why Use Social Media?
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11. Sound familiar? If so, it’s quite possible that your social
media strategy isn’t a strategy at all. Instead, it’s more of
a mix of tactics thrown together under the guise of a
strategy. But what’s the difference?
Everyone Else Is Doing It?
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12. Strategy
A comprehensive plan meant to achieve a long-
term objective. A tactic, on the other hand, is a
specific action within a strategy intended to help
reach the designated goal.
Strategy Defined
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13. 1. Development
2. Integration
3. Management
4. Measurement
Strategic Components
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14. 1. Participation
2. “Pay It Forward”
3. NO Self Promotion – 80/20 rule applies
4. R-E-S-P-E-C-T/Cooperation
Governing Rules
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15. Don’t Forget the BIG Picture!
•Public Relations
•E-mail Marketing
•Special Events
•Web Site
•Sponsorships
•Advertising
•Mobile Marketing
•Direct Mail Marketing
•SEO/SEM
Marketing Mix
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16. The Ping Pong Affect!
Cross Marketing
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17. How do I use Social Media?
VIRAL VIDEO DISTRIBUTION PLATFORM
•Maximize viral impact through targeted seeding
•Reach consumers where they are already
engaging each other
•Guaranteed number of video plays
SOCIAL NETWORKING OUTREACH
•Create and grow Profiles, Groups and Forums
•Reach and cultivate consumer engagement
•Market cross platform to maximize interaction
BLOGGING
•Provide extra reach during and after a campaign
•Create indelible and searchable social currency
•Target influential bloggers with desirable content
•Syndicate content across blogosphere
BB
CONVERSATIONAL MARKETING
•Engage in 1-1 branded conversations
•Share and encourage pass along of valuable
“social currency”
•Obtain market intelligence and consumer
feedback
•Generate, grow and fuel buzz
Brand Monitoring Brand Monitoring
Strategy & Outreach
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18. Developing Your First Social
Media Strategy
Getting Started
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19. Know Your Target Market & Audience
Friends & Family:
• Facebook
• MySpace
• FriendFeed
Universal:
• Twitter
• You Tube
• Foursquare
• Pinterest
Business:
• LinkedIn
• Plaxo
• Naymz
• Yelp
Strategy – Step #1
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20. Step #2 – Set Your Social Media
Objectives
• Acquisition
• Loyalty
• Awareness
• Thought Leadership
• Networking Opportunities
• SEO Benefits
“All of the Above” vs. “Picking One”
Strategy – Step #2
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21. Step #3 – Choosing the Right Channels
• Facebook
• LinkedIn
• Twitter
• YouTube
• Blog
• Yelp
• FourSquare
• Pinterest
www.quantcast.com
Strategy – Step #3
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22. Step #4 – Establish a Timeline for Completion
• Benchmarks - Monthly and/or Quarterly Evaluation
• Goals within Goals
• Dedication - 6 weeks is not enough time to execute!
Strategy – Step #4
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23. Step #5 – Establish Your Metrics
• Baseline Analytics – How do you know where
you are going if you don’t know where you
are at?
• Key Performance Indicators (KPIs)
• Quality vs. Quantity - Avoid Arbitrary
Numbers
• Review, Evaluate & Adjust
Strategy – Step #5
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24. Step #6 – Developing Your Editorial Guide
1.Posting strategy (Frequency & Timing)
2.Content Strategy
3.Formatting
4.Engagement (Tone)
5.Prepare for negatives
6.Promotional posts
Strategy – Step #6
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25. 1. Breaking news
2. Tips
3. General Thoughts
4. Tools
5. Resource Links
6. Photos
7. Videos (Average length 1 minute 40 seconds)
8. Polls
9. Events
10. Tags
11. Quotes
12. Questions
Ways to Engage
Content
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26. 1. Closed vs. Open Network
2. Professional Clubs
3. Speaking Engagements
4. Blogging
5. On-line Forums
6. Outlook Signature
7. Website Icons
Building Your Network
Your Network
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27. 1. Reap What You Sow
2. Model Real Life – Share!
3. Be Likeable
4. Share, share, share
5. Conduct a Whuffie Audit
6. Provide value - Join the conversation
How to Boost Your Personal Brand with Social Media?
Resources
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28. 1. Know your target Audience
2. Personalize – Just say “No” to spam
3. Provide valuable content
4. Be thankful – “Pay It Forward”; 80/20 Rule
5. Be Giving – Tips, follow-up articles, coupons
6. The “F” Word! – Follow UP
7. Track it!!!
Social Media Tips
Resources
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29. Step #7
Deploy, Measure, Adjust
Strategy – Step #7
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30. Social Media “Dos”
Do:
1. Figure out the brand you want to project
2. Do help people out by offering value
3. Post updates/tweets that are funny, interesting, or valuable
4. Engage with people
5. Be authentic and show personality
6. Build a community around your brand
7. Be passionate about what you do
8. Mix up your updates/tweets with broadcasts, questions,
engagements, personal, and professional
9. Use social networks as part of your customer service
10. Drive people to your website and/or blog
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31. Social Media “Don’ts”
Don’t:
1. Sell your product or service all of the time
2. Drop off the face of the Earth – even if you’re busy, schedule
your updates ahead of time
3. Be boring and uninteresting
4. Only focus on yourself and what your needs are
5. Only engage with people you know – expand your network
6. Ignore people when they try to engage with you or touch base
with you on a customer service issue
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32. 1. Media Fragmentation – Platforms are numerous
2. Smartphone Adoption – 50% of populations
3. Content Marketing is Still King
4. Facebook is still dominant
5. Users Notice More Branded Content on Their News Feed
6. Twitter Getting More Popular
6 Marketing Trends to Watch in 2013
Social Media Trends
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33. Tools:
• www.quantcast.com
• www.twittercounter.com
• www.wibiya.com
• www.pingfm.com
• www.socialoomph.com
• www.hootsuite.com
• www.tweetdeck.com
• www.amagzines.com
• www.ezinearticles.com
• www.tinyurl.com
• www.bit.ly/
• www.twitpic.com
• www.fiverr.com
• www.chipIn.com
• www.technorati.com
• www.tweetmixx.com
• www.wisdom-soft.com/products/screenhunter_free.htm
• www.rowfeeder.com
• www.radian6.com
• www.vocus.com
• www.sproutsocial.com
• www.tweetsearch.com
Social Media Tools - “The Rabbits Hole”
Resources
Books, Blogs & References:
• www.socialmediaexaminer.com
• www.flotown.com
• www.gcflearnfree.org
• Groundswell by Charlene Li
• Crowdsourcing by Jeff Howe
• Career Distinctions by William Aruda and
Kirsten Dixon
• Tribes by Seth Godin
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34. CONCLUSION
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35. Q & A
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