Brief overview of Shaw Science Partners.

1. Unique Differences
Thank goodness for
Combining Science & Innovation.
Strategic Marketing & Development.
Creating highly effective communications.

2. Pioneeringthe concept of Science
Branding
In today’s world of new and more complex compounds, differentiating your product through relevant
Science Branding provides an important foundation for changing prescribing behavior. At Shaw
Science Partners, our core strength lies within our ability to investigate and synthesize extremely complex
science into inherent Science Branding that can shape markets.

3. We are
Doctors
communicating to peers and patients
As a physician-centric organization with a scientific focus, our teams are built around
a unique cadre of medical scientists who are also communication specialists. They work with a
team of experienced marketers, creative artists and digital media experts. At our essence, we are
doctors talking to doctors and patients about complex science in a way that achieves impact for
our clients. And because we know how doctors think and learn—we excel at communicating with
them in a way that is relevant and captures their interest and imagination.

4. Illuminating the Science. One
Story® a time
at
We have the ability to anticipate and develop new ideas based on your science. We develop
science concepts that communicate our clients’ products through clear, insightful and
compelling stories. In fact, we invented the concept of the Science Story®.
“Science Branding” brings Science to life, and we excel at it. Depending upon the specific needs
of our clients during the pre-launch phase, we provide the following products and services:
Science Story® Development
Advisory Boards
Lexicon Development
Market Research
Thought Leader Development
Scientific Meetings / Programs
Speaker Slides and Training
Publication Planning

5. Brandingat Shaw Science Partners
Creating Consensus and a Unified Product Vision
We start by understanding the details and developing expertise in the science. Our collegial
relationships with world-class thought leaders helps us to develop and validate new ideas about
your science. We use advisory boards to build consensus around the critical concepts that will help
you to differentiate your product. We then distill the science into creative ideas and strategic
opportunities that form the “Unique Science Proposition™” of your product.

6. Expertise T h e r a p e u t i c C a t e g o r i e s
As the industry leader in designing and communicating science-based solutions for complex market
challenges, our therapeutic category experience includes, but is not limited to, the following areas:
Central Nervous System
Ophthalmology
Respiratory
Cardiovascular/Hypertension
Infectious Disease/Immunology
Diabetes
Oncology
Gastroenterology
Osteoporosis
Erectile Dysfunction
Dermatology/Wound Care
Sepsis
Arthritis

7. Ready, set
Launch
At Shaw Science Partners, we’ve developed Science Branding and professional communications
for the pre-launch and launch of more than 40 major pharmaceutical products.
Many of these launches have received “Launch of the Year” recognition.

8. Over 300 Major Industry
Awards
Over the years, we have achieved more than 3 0 0 major national and international awards
for our clients. That’s more than any other company in our industry.

9. Partnering with
Innovation
We have partnered with Georgia Tech, a leading innovator in
cutting-edge Healthcare Technology
We at Shaw Science Partners stay at the edge of the Curve when it comes to marketing
science-based products via new and technologically advanced digital media.

10. Technology
If you dream it, we will build it
Programs, designed for use with
Mac®, Windows®, iPhone®, iPad®, Smartphone® and Wii™
operating systems, educate physicians by capitalizing on new and unique technologies
that are both enjoyable and entertaining.

11. Science “E d u T a i n m e n t ”
“EduTainment” is a term we coined at Shaw Science Partners to describe the concept of using
innovative media technologies to reach and teach physicians in the most engaging manners
possible.
Education + Engagement = Retention
We are pioneers in virtual reality, gaming and simulation, EduTainment, iPad and Flash-interactivity.

12. Mobile &
Beyond
Innovative new ways to reach a new generation of
prescribers.
Additionally, by delivering information and education via a Smartphone®, iPad® and other mobile
devices, we provide our clients with innovative new ways to reach a new generation of prescribers.

13. Branding
Science with our innovative channels
Virtual Reality Virtual Debates
Video Holography Patient Education
Distance Learning Experiential Reality
Computer Animation Physician Communities
iPad® and Mobile Technology Peer-to-Peer Programs
3D Stereo Computer Animation Websites and Microsites
Flash-based Interactive Slide Decks Wii-based Exhibit Programs
Interactive Case Simulations Print Programs/Monographs

14. Gaming
“EduTational”
The concept of “edutainment” is particularly important because many/most medical meetings will
not allow “games” on the exhibit floor unless they are educational in nature. This is a way to
provide an educational experience to doctors in a form that they enjoy. It also allows easy
distribution via the web or by direct distribution to doctors.

15. Interactive V i r t u a l W o r l d s
Engaging and Entertaining Media Communications
From Virtual Journeys through the body and Virtual Debates that poll physicians to Wii-based Exhibits
and Case Simulations, these interactive programs communicate effectively while also being fun! After
all, doctors learn best when they become fully absorbed in the message and the media.

16. Science Story®
Process
Primary Journal Kick-off Internal TL External TL Present Draft
Research Meeting Interviews Interviews (4-6) Science Story®
Secondary Present Interim Validate Advisory Board Revise Science
Research Science Story® with TLs Feedback Story®
Science
Story®
Delivery

17. Digital Assets Core
Symposia &
Meetings
Education
Toolkit
Content
A Systematic, Cost-Effective Methodology for Building the
Science Brand Exhibit
Sales Training
Programs
Graphics
Speaker Exhibit
Slide Kits Programs
TL Science Visual
Interviews Story® Design
Disease State Virtual Medical
Websites Forums
Animation
Interactive
Peer-to-Peer
Case Studies
TV Video
Library
Ask-the-Expert Educational
Technologies DVDs
Stage 1 Stage 2 Stage 3
Science Platform Digital Assets Multi-Channel Communication

18. Contact To create your own Science Story®
Paul Boidy
EVP, General Manager, Strategic Accounts
Shaw Science Partners
847•521•3358
Pboidy@ShawScience.com
Twitter @Bucktown