Presented by Paula R. Stern, WritePoint Ltd.

1. Information beyond 2011

3. New economic geographies “glocalization”

4. Demographic shifts

5. New consumers

6. Do-It-Yourself culture

7. Value shift to social prosperity

9. We have to rethink the whole approach to information management to remain innovative and competitive

10. Overabundance of information

11. Handling of unstructured content

12. Task/user specific information

13. Real time communication supersedes e-mail

15. The Information Mapping® Method

17. Universities of Harvard and Columbia

18. 40 years of experience

19. Cognitive Psychology

20. Learning Theory

21. Instructional Design

22. Human Factors Engineering

23. Communication Effectiveness

24. Message Design

25. Usability

28. Today’s challenges on information Too much Texts are too long Unstructured Needfor content strategy Hard to find the information that you need Different writing styles Inconsistent layouts Difficult language …

29. Where information matters … Information and communication has a critical role to play in every area of your organization: Complying with laws and regulations Distributing information by web, manuals, etc. Explaining personnel policies and expenses Defining corporate branding and Creating Customer Service procedures Meeting quality assurance Writing operation instructions Etc …

30. Examples

31. Proven results

32. Our customers International customers

33. More info: www.informationmapping.com Newly appointed distributor for Israel: www.writepoint.com