Hands On WordPress Training For Regular People

“WordPress Made Easy”
Hands on WordPress training for
Regular People!

Knowledge For Success
2011

Learning Objectives
Lesson 1 - About WP Lesson 5 - Dashboard & Lesson 8 - Links
• The WP Community Settings • How to Link
• Hosted or Self-hosted? • How to Login • Link Attributes
• WP for Business • Navigating WP-Admin • Benefits of Links
• Why Blog
• Content Panels Lesson 9 - Advanced Post
• Search Engines
Lesson 2 - Anatomy of WP • Settings Panels Options
Lesson 6 - Content • Excerpt
• Pages & Nav Bar
• Posts • Pages • Trackbacks/Pingbacks
• Categories & Tags • Quick Edit • Discussion
• Comments • Toolbar • Featured Image
• Permalinks • Publish Menu Lesson 10 - Resources
• RSS
• Posts • Basic HTML
Lesson 3 - WP Themes
• {…MORE…} • Nesting
• Twenty-Ten Framework
Lesson 7 - Media • Codex & Forum
• Free Themes
• Premium Themes • Media Library • WordPress.tv
Lesson 4 - Extending WP • Images • Reference Text Books
• Widgets, Plugins in
• Video
• Audio

Breaks at 10:30 & 2:00; Lunch at 12:00
© 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All Rights Reserved~ | info@SOSmyMarketing.com | 817-922-9077 2

What is WordPress?
 FREE Open Source Software

 Out of the Box CMS

 Easy to update

 Good Looking “We love to challenge ourselves
and simplify tasks in ways that
 Customizable are positive for the overall
 Expandable WordPress user experience.
Every version of WordPress
 FUN! should be easier and more
enjoyable to use than the last.”

About WordPress

 First released in 2003
 Open source Content
Management System (CMS)
 Uses a web interface to edit
content
Matt Mullenweg
 Downloaded >32.5 million
Born – Jan. 11, 1984
times
in Houston, TX
 22 out of every 100 new active In 2007 he turned down
domains in the US are running $200 million for his
WordPress. company Automattic
http://ma.tt

Lesson 1 – About WordPress

 The WordPress
Community
 Hosted Vs. Self-hosted
sites
 Benefits of WordPress
 Search Engines
 Why Blog


WordPress Community

DFW WP Meetup WordCamp


Trailer & Trailer Parks
Your Website/URL

www.MyVeryOwnTrailer.com

Trailer & Trailer Parks

A.K.A. = Your Website Hosting Company


Before You Install

Sample email to
hosing company:

I’m interested in running the
open-source WordPress
blogging software and I was
wondering if my account
supported the following:
• PHP version 5.2.4 or
greater
• MySQL version 5.0 or
greater
• The mod_rewrite Apache
module

For the Latest requirements: http://wordpress.org/about/requirements/


Domain Registrar

Go Daddy
is great for
purchasing
URL’s

Not my
favorite for
WordPress
Hosting


Hosted Vs. Self-Hosted


WP.com Vs. WP.org

Hosted: Self-hosted:

 It’s free and easier to setup  Also free (+ hosting) but more
difficult to set up
 About 100 themes to choose
from  Ability to choose from 1,000’s
custom themes and plugins
 Everything is taken care of:
setup, upgrades, spam,  You’re responsible for backups
backups, security, etc. and upgrades
 Your posts are backed up  Complete control to change code
automatically if you’re technically minded
 You get extra traffic from blogs  You can run advertisements
of the day and tags
 Ultimate creativity
 You can’t upload plugins

YouTube: http://www.youtube.com/watch?v=AOgVVCj2Xgw

XHTML + CSS + PHP + MySQL =
WordPress
HTML, or Hypertext Markup Language, is the standard language with
which all web pages are built. It is the predecessor to XHTML, eXtensible
Hyper Text Markup Language, but HTML is often still used to describe
either one.
Frequently used in conjunction with CSS, or Cascading Style Sheets, a
programming language for specifying how a web page is presented.
PHP is a recursive acronym for PHP: Hypertext Preprocessor.
• It is a popular server-side scripting language designed specifically for
integration with HTML, and is used (often in conjunction with MySQL)
in Content Management Systems and other web applications.
• WordPress is written using PHP and requires it for operation.


WordPress for Business

SEO – comes pre- CONTENT – easy to
optimized for search update content; low
engines learning curve

PRICE – extremely
affordable

EXTENSIONS –
SUPPORT – forums,
themes, plugins &
developers, classes.
widgets

Empowerment!

Google’s “PageRank©”
“PageRank reflects our view of the
importance of web pages by considering Algorithm
more than 500 million variables and PageRank is a probability distribution
used to represent the likelihood that a
2 billion terms. Pages that we believe
person randomly clicking on links will
are important pages receive a higher
arrive at any particular page.
PageRank and are more likely to appear
at the top of the search results. How PageRank Works
PageRank also considers the
importance of each page that casts a
vote, as votes from some pages are
considered to have greater value, thus
giving the linked page greater value. We
have always taken a pragmatic approach
to help improve search quality and
create useful products, and our
technology uses the collective
intelligence of the web to determine a
page's importance.”


Get More Links!
Get More Relevant Links!


How is Relevancy
Determined?

Content/Keyw
Domain age
ord Relevancy

Link Popularity

Current
Traffic Levels
Content

Blind & Hungry Spiders

Crawl, index,
and understand your
content

Why blog?

Keywords SERP

• In your Page Text Search
• In your Blog Posts
Engine
• In your Links
• In your Photo Descriptions Results
• In your Metadata Page

Hands On WordPress Training For Regular People

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