29. WHY!
CURRENT WORLD!
FUTURE WORLD!
CHALLENGES
By challenging accepted logic and traditional thinking
create new conditions for creative implements
IMAGE & AWARENESS!
How do people experience the DWD brand !
Why will customers get close to the DWD brand? !
LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!
38. WHAT!
CURRENT WORLD!
TRENDS!
FUTURE WORLD!
Identified emerging consumer trends and future
movements. Inspiration and trends to develop
strong strategies !
DWD CORE VALUE!
What are the core elements of the business,
including its purpose mission values and visions!
LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!
42. STRATEGY!
IT’S ALL ABOUT
WATER!
DUTCH! DREAMS!
43. WHO!
CURRENT WORLD!
STRATEGY!
FUTURE WORLD!
Clear positioning paths. What can DWD keep and what
!
do DWD have to change in order to stay relevant in the
future.
CONCEPT !
Defining which concepts will bring most value to DWD. !
Find Focus and create attractive storytelling.!
Who will value the different concepts?!
LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!
49. HOW!
CURRENT WORLD!
FUTURE WORLD!
MESSAGE!
The symbols that express the company’s
vision including it’s voice, visual
presentation, personality and character!
DESIGN!
How to speak the language that brings the
trend strategy and concept into customer
value!
LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!