The document summarizes a campaign by Coca-Cola to distribute rehydration salts alongside their other products in developing countries to help reduce child mortality. It provides statistics on child mortality in Africa and notes Coca-Cola's wide distribution network. The timeline then outlines the growth of the "Alive@5" Facebook group in support of this idea over 44 days, including gaining attention on social media, an interview on a radio program, a statement by Coca-Cola, and eventually a face-to-face meeting with Coca-Cola representatives. It raises current issues such as the need to engage an international NGO and questions around next steps.